Putting customer experience at the centre of corporate strategy. (by Simon)
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Simon Raistrick: Customer Centric Transformation | Putting customer experience at the centre of corporate strategy. | simonraistrick.wordpress.com Reviews
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Putting customer experience at the centre of corporate strategy. (by Simon)
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Google finally turns to Consumers as a revenue source | Simon Raistrick: Customer Centric Transformation
https://simonraistrick.wordpress.com/2012/07/13/google-finally-turns-to-consumers-as-a-revenue-source
Simon Raistrick: Customer Centric Transformation. Putting customer experience at the centre of corporate strategy. Google finally turns to Consumers as a revenue source. Google’s revenue source has traditionally been from corporations, mainly as advertising revenue, but also, more recently, as a provider of cloud-based IT services. All the while, us consumers have had it good – a seemingly endless stream of free products, all, well, for free. That’s not all though. If you do want to buy more sp...One thi...
Simon Raistrick: Customer Centric Transformation | Putting customer experience at the centre of corporate strategy. | Page 2
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Simon Raistrick: Customer Centric Transformation. Putting customer experience at the centre of corporate strategy. Why transform to be Customer-Centric? The reality is that it’s all about balance. I usually think of this as a triangle. On the three points of the triangle are. Sales focus (i.e. the needs of the company),. Customer focus (i.e. the needs of the customers), and. Feasibility focus (i.e. being driven by systems and operations). But the problem doesn’t end there. Once the ‘propo...Are customer-...
Learnings from a “cross-channel” customer experience | Simon Raistrick: Customer Centric Transformation
https://simonraistrick.wordpress.com/2011/07/21/learnings-from-a-“cross-channel”-customer-experience
Simon Raistrick: Customer Centric Transformation. Putting customer experience at the centre of corporate strategy. Learnings from a cross-channel customer experience. I’ll use this case study to highlight some important components of the multi-channel customer experience as we crossed the channel. We pulled straight off the motorway, through a well-organised and signposted road system, a good example of how the customer experience. Before the customer arrives. Next came the really clever bit. I’d lik...
The cycle of Customer Experience inaction | Simon Raistrick: Customer Centric Transformation
https://simonraistrick.wordpress.com/2011/10/26/the-cycle-of-customer-experience-inaction
Simon Raistrick: Customer Centric Transformation. Putting customer experience at the centre of corporate strategy. The cycle of Customer Experience inaction. A situation I’ve seen with several clients is one where a cycle of inaction stalls the improvement of the Customer Experience:. But how to break the cycle? Essentially, there are a couple of ways that I’ve identified. October 26, 2011. Posted in Customer-centric strategy. Posted by Simon on October 26, 2011. On innovation and focus groups. You are c...
Simon | Simon Raistrick: Customer Centric Transformation
https://simonraistrick.wordpress.com/author/xangodango
Simon Raistrick: Customer Centric Transformation. Putting customer experience at the centre of corporate strategy. All posts by Simon. The Customer Experience hierarchy of needs. What is a Hierarchy of needs? A ‘hierarchy of needs’ is a way of describing the relationships between people’s different needs. The ‘basic’ needs are at the bottom, and these must be fulfilled before the needs at the top can be fulfilled. The Customer Experience hierarchy of needs. More information on each component part follows:.
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Simon Raistrick: Customer Centric Transformation | Putting customer experience at the centre of corporate strategy.
Simon Raistrick: Customer Centric Transformation. Putting customer experience at the centre of corporate strategy. The Customer Experience hierarchy of needs. What is a Hierarchy of needs? A ‘hierarchy of needs’ is a way of describing the relationships between people’s different needs. The ‘basic’ needs are at the bottom, and these must be fulfilled before the needs at the top can be fulfilled. The Customer Experience hierarchy of needs. More information on each component part follows:. There are differe...
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