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Strategic Learning and Knowledge, Inc.

What does SLK do? What’s in a name? Stands for Strategic Learning and Knowledge, Inc. It also stands for Sandra L. Kluttz. Even though the name is Kluttz, the work done at SLK is anything but clumsy. Sandra has more than 25 years of experience in marketing and marketing research with some of the most recognizable names in the consumer marketplace. Guiding clients in their quest to understand their consumers is the passion of SLK, Inc. Strategic Concept and Brand Positioning Development. A dream to work w...

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Strategic Learning and Knowledge, Inc. | slkfocus.com Reviews

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What does SLK do? What’s in a name? Stands for Strategic Learning and Knowledge, Inc. It also stands for Sandra L. Kluttz. Even though the name is Kluttz, the work done at SLK is anything but clumsy. Sandra has more than 25 years of experience in marketing and marketing research with some of the most recognizable names in the consumer marketplace. Guiding clients in their quest to understand their consumers is the passion of SLK, Inc. Strategic Concept and Brand Positioning Development. A dream to work w...

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5 owner and principal

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8 next

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10 customer satisfaction

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Strategic Learning and Knowledge, Inc. | slkfocus.com Reviews

https://slkfocus.com

What does SLK do? What’s in a name? Stands for Strategic Learning and Knowledge, Inc. It also stands for Sandra L. Kluttz. Even though the name is Kluttz, the work done at SLK is anything but clumsy. Sandra has more than 25 years of experience in marketing and marketing research with some of the most recognizable names in the consumer marketplace. Guiding clients in their quest to understand their consumers is the passion of SLK, Inc. Strategic Concept and Brand Positioning Development. A dream to work w...

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slkfocus.com

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Strategic Concept and Brand Positioning Development | Strategic Learning and Knowledge, Inc.

http://slkfocus.com/services/strategic-concept

What does SLK do? Strategic Concept and Brand Positioning Development. Strategic Concept and Brand Positioning Development. Strategic development is a fancy term for exploring new product, advertising, or brand positioning ideas with the following tactics:. Listening to the consumer’s language about the product or service category as a whole and understanding their interaction with it. Exploring potential ideas that might attend to need gaps not currently being addressed.

2

Shopper Insights | Strategic Learning and Knowledge, Inc.

http://slkfocus.com/services/shopper-insights

What does SLK do? You want to watch your target customer ‘in action’ and really understand what decisions are happening at the shelf? Personal shopper program for national retailer. In-store display functionality with over-the-counter medications. Seasonal display impact for home improvement stores. Customer satisfaction given new financial center design. Brand recognition in different channels for international food brand. Ideation and Creative Problem Solving. 2013 Strategic Learning and Knowledge.

3

Target Marketing | Strategic Learning and Knowledge, Inc.

http://slkfocus.com/services/target-marketing

What does SLK do? How do you target your product or service to a particular group? Obviously not all ages, nationalities, genders or other groups look at a product or service the same way. A snack food could appeal to Moms for one reason (convenience, nutritious) and to kids for another (cool shapes and fun to eat). People of different ages and ethnic backgrounds have indicated different interactions with all types of products. Heart attack awareness campaign among women for leading pain relief medication.

4

Customer Satisfaction | Strategic Learning and Knowledge, Inc.

http://slkfocus.com/services/customer-satisfaction

What does SLK do? What does it mean when 40% of respondents say they like a product or service in the survey results? Qualitative research makes these numbers come alive and answers the question why? This information is crucial to truly understanding the positives and negatives about a product or service. The methodology at SLK is to ask the questions that probe for the things that really stick out in consumers’ minds. What are the feelings behind the 40%? What about the other 60% who don’t like it?

5

Who is SLK? | Strategic Learning and Knowledge, Inc.

http://slkfocus.com/who-is-slk

What does SLK do? Sandra L. Kluttz. 25 years in marketing and marketing research positions developing both quantitative and qualitative marketing programs. 15 years as owner and principal of qualitative consulting organization. 15 years as moderating trainer. Client database across a wide variety of industries including consumer packaged goods, health and beauty aids, personal banking and investments, sports and entertainment, hotels and casinos, retail design, and multimedia telecommunications. Managed ...

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Strategic Learning and Knowledge, Inc.

What does SLK do? What’s in a name? Stands for Strategic Learning and Knowledge, Inc. It also stands for Sandra L. Kluttz. Even though the name is Kluttz, the work done at SLK is anything but clumsy. Sandra has more than 25 years of experience in marketing and marketing research with some of the most recognizable names in the consumer marketplace. Guiding clients in their quest to understand their consumers is the passion of SLK, Inc. Strategic Concept and Brand Positioning Development. A dream to work w...

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