blog.smartcontentconference.com
July « 2010 « Smart Blog
http://blog.smartcontentconference.com/2010/07
Smart Content conference blog. Archive for July, 2010. Wednesday, July 21st, 2010. If you don’t think changes are coming to your online business content model, think again. In the $30mm acquisition category is Sysomos, now owned by MarketWire. Traditional corporate communication has officially embraced Social Media. Now companies who don’t understand how to leverage social media will benefit from the acquisition. Semantic Search, ergo MetaWeb. I love the smell of new revenue models. Speaking of content e...
blog.smartcontentconference.com
Uncategorized « Smart Blog
http://blog.smartcontentconference.com/category/uncategorized
Smart Content conference blog. Archive for the ‘Uncategorized’ Category. Are you a Vendor or a Solution Provider? Tuesday, August 3rd, 2010. When I was at AOL, my sales mentor, Charlie Warner critiqued my sales presentation. He complimented me on my professionalism. He said I used precise, technical terms and could perfectly articulate my company s value proposition and how we stood against our competitors. Then he got in my face and said words to me that have forever shaped my career:. Using jargon is w...
blog.smartcontentconference.com
content analytics « Smart Blog
http://blog.smartcontentconference.com/category/content-analytics
Smart Content conference blog. Archive for the ‘content analytics’ Category. Monday, August 2nd, 2010. What is the matchmaking component of the conference? One of the core objectives a conference attendee has, beyond obtaining knowledge, is to receive a return on his or her investment. As our conference is positioned to bring together vendors, customers, press, and investors, we recognize that each attendee will have different definitions of what will be the most valuable outcome. Likewise, for content a...
blog.smartcontentconference.com
A perfect storm « Smart Blog
http://blog.smartcontentconference.com/2010/07/21/a-perfect-storm
Smart Content conference blog. Laquo; Three Lessons Learned from Early Online Content Providers. If you don’t think changes are coming to your online business content model, think again. In the $30mm acquisition category is Sysomos, now owned by MarketWire. Traditional corporate communication has officially embraced Social Media. Now companies who don’t understand how to leverage social media will benefit from the acquisition. Semantic Search, ergo MetaWeb. I love the smell of new revenue models. Speakin...
blog.smartcontentconference.com
August « 2010 « Smart Blog
http://blog.smartcontentconference.com/2010/08
Smart Content conference blog. Archive for August, 2010. Top Five Mistakes Companies Make with Reputation and Risk Management. Friday, August 20th, 2010. I interviewed Dr. David Geddes, who is Vice President of Research and Development for Evolve24 (www.evolve24.com), a business analytics and research firm specializing in the measurement of corporate reputation and risk. David is also a member of the Institute for Public Relations Measurement Commission (. A thought leadership group. Companies need to ta...
blog.smartcontentconference.com
Online Content Success Factors « Smart Blog
http://blog.smartcontentconference.com/2010/07/17/online-content-success-factors-2
Smart Content conference blog. Three Lessons Learned from Early Online Content Providers ». Online Content Success Factors. As a salesperson, you know you ve really got something when word of mouth exceeds your direct marketing efforts. Judging by the overwhelming response we ve had to the Smart Content conference. It appears we have touched a nerve. For some perspective of the business model changes to content, let s review the major milestones before we take a look at what s coming. A compelling demogr...
blog.smartcontentconference.com
Matchmaking « Smart Blog
http://blog.smartcontentconference.com/2010/08/02/matchmaking
Smart Content conference blog. Laquo; A perfect storm. Are you a Vendor or a Solution Provider? What is the matchmaking component of the conference? One of the core objectives a conference attendee has, beyond obtaining knowledge, is to receive a return on his or her investment. As our conference is positioned to bring together vendors, customers, press, and investors, we recognize that each attendee will have different definitions of what will be the most valuable outcome. Likewise, for content analytic...
blog.smartcontentconference.com
Laurel Earhart « Smart Blog
http://blog.smartcontentconference.com/category/laurel-earhart
Smart Content conference blog. Archive for the ‘Laurel Earhart’ Category. Monday, August 2nd, 2010. What is the matchmaking component of the conference? One of the core objectives a conference attendee has, beyond obtaining knowledge, is to receive a return on his or her investment. As our conference is positioned to bring together vendors, customers, press, and investors, we recognize that each attendee will have different definitions of what will be the most valuable outcome. Likewise, for content anal...
blog.smartcontentconference.com
Are you a Vendor or a Solution Provider? « Smart Blog
http://blog.smartcontentconference.com/2010/08/03/are-you-a-vendor-or-a-solution-provider
Smart Content conference blog. Top Five Mistakes Companies Make with Reputation and Risk Management ». Are you a Vendor or a Solution Provider? When I was at AOL, my sales mentor, Charlie Warner critiqued my sales presentation. He complimented me on my professionalism. He said I used precise, technical terms and could perfectly articulate my company s value proposition and how we stood against our competitors. Then he got in my face and said words to me that have forever shaped my career:. Using jargon i...
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