smartfolk.co.uk

smart folk

Magnus Djaba: What qualities do you look for in an account person? There are four main qualities I look for in an account person. Firstly, they need ambition. If you want something great to happen, you need people that dream, people that think things are possible when others think they’re impossible. Great creativity has an unreasonable power. It delivers above and beyond what the rational mind thought was possible. You need people that can dream. Secondly, they need audacity. Football managers get grief...

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smart folk | smartfolk.co.uk Reviews

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Magnus Djaba: What qualities do you look for in an account person? There are four main qualities I look for in an account person. Firstly, they need ambition. If you want something great to happen, you need people that dream, people that think things are possible when others think they’re impossible. Great creativity has an unreasonable power. It delivers above and beyond what the rational mind thought was possible. You need people that can dream. Secondly, they need audacity. Football managers get grief...

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smart folk | smartfolk.co.uk Reviews

https://smartfolk.co.uk

Magnus Djaba: What qualities do you look for in an account person? There are four main qualities I look for in an account person. Firstly, they need ambition. If you want something great to happen, you need people that dream, people that think things are possible when others think they’re impossible. Great creativity has an unreasonable power. It delivers above and beyond what the rational mind thought was possible. You need people that can dream. Secondly, they need audacity. Football managers get grief...

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smartfolk.co.uk

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smart folk: Magnus Djaba: What qualities do you look for in an account person?

http://www.smartfolk.co.uk/2014/05/magnus-djaba-what-qualities-do-you-look.html

Magnus Djaba: What qualities do you look for in an account person? There are four main qualities I look for in an account person. Firstly, they need ambition. If you want something great to happen, you need people that dream, people that think things are possible when others think they’re impossible. Great creativity has an unreasonable power. It delivers above and beyond what the rational mind thought was possible. You need people that can dream. Secondly, they need audacity. Football managers get grief...

2

smart folk: May 2013

http://www.smartfolk.co.uk/2013_05_01_archive.html

Ian Pearman: What’s your best advice for the next-generation of young and ambitious account managers? IP: Never has everything changed so much in one concentrated period of time. We’re going through a major shift in the outputs of our business, akin to what happened with TV in the 50’s and 60’s. It’s changing clients, and it’s having a massive effect on the work. Being a generalist, and a great generalist at that, is more important than ever. You have to know enough about a much broader range of things &...

3

smart folk: Magnus Djaba: What can account people do to help improve the creative work?

http://www.smartfolk.co.uk/2014/05/magnus-djaba-what-can-account-people-do.html

Magnus Djaba: What can account people do to help improve the creative work? There is no limit to the answer of that question, but here’s just some things I think are important. An account person should do whatever is necessary. The best account people understand there are no limits. There’s a very senior account person called Chris Willingham, who worked at Fallon on the award winning, big selling Sony ‘Balls’ commercial. Sometimes it’s about helping the creatives keep on going. All great ideas...Great a...

4

smart folk: Matthew Charlton: What qualities do you look for in an account person?

http://www.smartfolk.co.uk/2014/05/matthew-charlton-what-qualities-do-you.html

Matthew Charlton: What qualities do you look for in an account person? Firstly, a great account person needs to have genuine intellectual ability. No one listens to you or trusts you, unless what you’re saying makes a huge amount of sense. Secondly, a great account person needs to have creative sensitivity. Whilst they don’t need to necessarily be able to create the ideas, they do need to be able to articulate them very clearly; why one idea is good, why another isn’t. Subscribe to: Post Comments (Atom).

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smart folk: August 2013

http://www.smartfolk.co.uk/2013_08_01_archive.html

Matthew Charlton: What’s your best advice for the next-generation of young and ambitious account managers? MC: Don’t get distracted by all of the potential shifting plates, technological advancements, media noise and social media noise that continue to escalate in our business. Understand what your role is within the industry, and become a master of it. You end up becoming this big generalist mush, where you’re moderately good at everything. That’s no good to anybody. Matthew’s advertising career b...

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Ant Harris: About

http://www.antharris.co.uk/p/about-me.html

I'm a planner at Publicis. I've just helped launch the Depaul Box Co. Which is pretty exciting. This year I'm mostly doing things linked to the number 24. Last year, I did these 23 things. The year before, I did these 22 things. I'm currently collating interesting things said by clever account people at smartfolk. I used to play electric bass in this band. And I'm currently getting to grips with playing double bass. Here's a link to my Flickr. My attic on Tumblr. Oh and my Twitter.

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smartfolk.co.uk

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Magnus Djaba: What qualities do you look for in an account person? There are four main qualities I look for in an account person. Firstly, they need ambition. If you want something great to happen, you need people that dream, people that think things are possible when others think they’re impossible. Great creativity has an unreasonable power. It delivers above and beyond what the rational mind thought was possible. You need people that can dream. Secondly, they need audacity. Football managers get grief...

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