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Smartketing Reflections: May 2015

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Tuesday, May 26, 2015. Did you unplug this past holiday weekend? I enjoyed some great people watching (mainly weddings) in Independence National Historical Park and also went to the movies. Inspired by a trailer, I learned about Cabela’s Disconnect Day. Are you ready to take the pledge? Summer is just around the corner. This is a great time of the year to disconnect and recharge your batteries. I highly recommend you take time to click on the link. More importantly, I highly suggest you take the pledge.

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Smartketing Reflections: November 2014

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Friday, November 21, 2014. Fact: On average people use 26.8 apps per month for a total of 30 hours and 15 minutes (Nielsen). Black Friday is one week away. According to data from Verizon there is a high demand for even more apps to make shopping easier – best deals, shorter lines, etc., etc., etc. By the numbers, last year McKinsey & Company estimated 44 percent of shoppers used a smartphone to make shopping on Black Friday. Now according to new data from Verizon, more consumers want Black Friday. In ord...

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Smartketing Reflections: March 2015

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Friday, March 20, 2015. Pop quiz: What social app has gone viral on college campuses across America where people within close proximately of each other can now anonymously. Created in 2013 by two Furman students, you can download the app for free and then anonymously start bashing. I first became aware of Yik Yak thanks to my social savvy friend Scott Anderson, an Executive Chef at Shepherd University. He was monitoring feedback known as yaks about the food he was serving. Franklin D. Roosevelt. This pas...

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Smartketing Reflections: (Self) Made In China

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Thursday, August 13, 2015. Self) Made In China. 8220;Ability takes you to the top. Character keeps you there.”. China has more self-made female billionaires than any other country. The most remarkable is Zhou Qunfei, the world’s richest self-made woman. Born in a farming community, rather than helping her family raise pigs and ducks for food and extra money, Ms. Zhou dropped out of school at 16, moved to live with her uncle’s family in order to get a higher paying job. The rest is history.

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Smartketing Reflections: October 2014

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Thursday, October 30, 2014. Last week I posted Cat Bowls. Detailing how the premium pet food business is skyrocketing. Speaking of skyrocketing, how about pet owners memorializing their deceased friends with Heavenly Sendoffs! You read the Blink correctly. A Houston based aerospace company that launches a portion of the cremated remains of your departed love one into space, has now created Celestis Pets. Thursday, October 23, 2014. Imagine cat bowls, another example of premium pet food 2.0! Cat and dog f...

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Smartketing Reflections: February 2015

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Friday, February 27, 2015. Richey Rich USA – Part II. Earlier in the week I posted Richey Rich USA –Part I. Specifically, I provided an overview about the new generation of millionaires and how luxury retailers were gearing up for them. Today I have decided to post more detail about some of the particulars of luxury spending. I enjoy statistics, so detailed below are some additional Richey Rich facts:. While I was in the midst of writing this week’s posts, I read a news flash worthy of mentioning. Shane ...

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Smartketing Reflections: In Your Face

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Wednesday, July 8, 2015. In June I posted Heineken’s. Utilization of MTP (Multiple Touch Points) to reach their target community. Today I would like to share another MTP initiative, Amazon Treasure Trucks. Amazon recently announced it will be launching its Treasure Truck concept in Seattle. The truck is decorated to look like an Amazon package complete with their logo. Each day they will be offering a deal via their mobile app for one item only. Is this a new marketing tactic? 8220;In Your Face”. A Toy S...

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Smartketing Reflections: June 2015

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Monday, June 29, 2015. Mental Fortitude (a.k.a. Willpower). 8220;The only disability in life is a bad attitude.” –. Remember Scott Hamilton, Olympic figure skating gold medalist who overcame a brain tumor that stunted his childhood development. He definitely exhibited mental fortitude (a.k.a. willpower). The strong determination to overcome adversity, a difficult situation. Wimbledon started earlier today. Over the years I have written about tennis. My last story was about Victor Estrella Burgos. Achievi...

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Smartketing Reflections: Why Leave Home?

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Thursday, August 6, 2015. A new study by the Pew Research Center revealed that Millennials (18-to-34-year-olds) are less likely to be living apart from family members than during the Great Recession. The reason young adults are living with their parents:. Free* room and board including unlimited snacking. Save money to payback student loans and eventually buy a home. Wash, dry and fold laundry service. A home base for exotic travel overseas. No curfew and unlimited sleepovers. All of the above.