smorgads.wordpress.com
Avoid Advertising Deep Freeze
https://smorgads.wordpress.com/2016/12/22/avoid-advertising-deep-freeze
Make Media Make Money. Avoid Advertising Deep Freeze. December 22, 2016. Or: A few Suggestions for Winter Advertising Planning. Well, Winter is here. It came kicking and screaming, but it finally arrived. For some it can be great. Cuddling close to a fireplace, hot mug of cocoa, watching the snow fall. Others hate winter, and cannot stand it, longing for beach days to just come back already! Well, here are a few quick suggestions. 1 People are staying indoors and not going out as much? Not only that, the...
smorgads.wordpress.com
Shackleton
https://smorgads.wordpress.com/shackleton
Make Media Make Money. Led three British expeditions to the Antarctic, helping define the Heroic Age of Antarctic Exploration. During the Imperial Trans-Antarctic Expedition. In 1914 17 he and his crew. Endured being trapped in the drifting ice pack, having their ship crushed from underneath them, surviving on the ice pack and suffered two Antarctic Winters. After a heroic 1000 mile sail on an open boat. Create a free website or blog at WordPress.com.
smorgads.wordpress.com
Say it Outloud, with Radio
https://smorgads.wordpress.com/2016/06/30/say-it-outloud-with-radio
Make Media Make Money. Say it Outloud, with Radio. June 30, 2016. When a business decides it’s time to advertise, their thoughts don’t immediately go to Radio. After all, this is the digital age: Facebook and Twitter are king, and every small business blog that exists says the same thing; you need to have an online presence. And yes, that is a fact. You DO need to have an online presence. So why spend time and money on Radio? If you own a small business in a local town, or if you are part of a larger bus...
smorgads.wordpress.com
It’s 11PM – Do you know where your Ads are?
https://smorgads.wordpress.com/2016/12/09/its-11pm-do-you-know-where-your-ads-are
Make Media Make Money. It’s 11PM – Do you know where your Ads are? December 9, 2016. December 9, 2016. A few weeks ago we wrote another post on a major PR failure when a Funeral Home had an Advertisement posted on the parking lot of a hospital. Kelloggs and others recently learned a lesson in bad Advertising placement when they discovered their ads were running on Breitbart. But another important element is the market. That advertising will end up. Sometimes a campaign can span a whole city, and when...
smorgads.wordpress.com
5 Canadian Tech Companies to keep an eye on, eh.
https://smorgads.wordpress.com/2016/07/07/5-canadian-tech-companies-to-keep-an-eye-on-eh
Make Media Make Money. 5 Canadian Tech Companies to keep an eye on, eh. July 7, 2016. Happy (very belated) Canada Day! It’s a great day for Canada, and therefore, the World! You can thank South Park for that line.). International coverage of Canada tends to be focused on a few things. Like our unapologetically apologetic nature. Our Prime Minister with GREAT hair. And our excellent gourmet cuisine. I’m talking about Poutine here). And the 2013 IXDA Award for iPhone design. Seriously, give them a try.
smorgads.wordpress.com
SaaS isn’t a Dirty Word
https://smorgads.wordpress.com/2016/07/20/saas-isnt-a-dirty-word
Make Media Make Money. SaaS isn’t a Dirty Word. July 20, 2016. So, what is it? SaaS is an acronym for Software as a Service. Usually this consists of websites or mobile apps that provide a function for businesses or individuals. They are typically subscription based and are used to accomplish tasks that would otherwise take a long time or cost a lot of money to achieve. So what does this all mean? Furthermore, typical SaaS solutions focus on being easy and quick to use, and have support when you need it&...
smorgads.wordpress.com
Ad ”Gate” – A Hard Lesson in Ad Buying, Marketing Management, and Situational Awareness
https://smorgads.wordpress.com/2016/10/06/ad-gate-a-hard-lesson-in-ad-buying-marketing-management-and-situational-awareness
Make Media Make Money. Ad Gate A Hard Lesson in Ad Buying, Marketing Management, and Situational Awareness. October 6, 2016. October 6, 2016. A few red faces, finger pointing, and a PR nightmare were had this past week in Barrie, Ontario, a city north of Toronto. All the result of an advertising fail, that in Minion parlance might at the least be described as, Awkwaaard! The fury quickly spread, and was featured in stories in The Toronto Star. And even the Washington Post. This type of bizarreness happen...
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Shoot on Target, with Arena Advertising
https://smorgads.wordpress.com/2016/07/27/shoot-on-target-with-arena-advertising
Make Media Make Money. Shoot on Target, with Arena Advertising. July 27, 2016. July 27, 2016. At the heart of any great marketing campaign, is the target market. These are the consumers that your marketing message is aimed at. The good news is that, with proper targeting, your marketing can be much more effective, and much less expensive. But what if you sell a sports drink? Or a power bar? But why Advertise there? Well, it all goes back to the concept of target market. The players will be exposed to...
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