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snamerow | WVU IMC graduate student blog

WVU IMC graduate student blog

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snamerow | WVU IMC graduate student blog | snamerow.wordpress.com Reviews

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Controversial Commercials – snamerow

https://snamerow.wordpress.com/2015/03/04/controversial-commercials/comment-page-1

WVU IMC graduate student blog. March 4, 2015. March 4, 2015. 8220;The cleverest thing an advertiser can do is the opposite of what everyone else is doing.” (Daniel Hennessy, U.K. chief creative officer at Geometry Global agency). Http:/ www.cnbc.com/id/101963345. Advertisements are meant to draw us in and attract us to a brand. But is there a line to that? Http:/ www.usatoday.com/story/money/2015/01/27/godaddy-pulls-super-bowl-ad-youtube/22437407/. I want to know what thoughts everyone else has! Hi Sara,...

2

How Zombies Inspired Transmedia Storytelling – snamerow

https://snamerow.wordpress.com/2015/03/04/how-zombies-inspired-transmedia-storytelling

WVU IMC graduate student blog. March 4, 2015. March 4, 2015. How Zombies Inspired Transmedia Storytelling. Http:/ mancave.cbslocal.com/2013/02/08/three-degrees-of-the-walking-dead/. So what’s the relation here? Http:/ www.socialmediaexaminer.com/visual-storytelling-on-facebook/. One thought on “ How Zombies Inspired Transmedia Storytelling. March 12, 2015 at 3:49 am. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

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How Zombies Inspired Transmedia Storytelling – snamerow

https://snamerow.wordpress.com/2015/03/04/how-zombies-inspired-transmedia-storytelling/comment-page-1

WVU IMC graduate student blog. March 4, 2015. March 4, 2015. How Zombies Inspired Transmedia Storytelling. Http:/ mancave.cbslocal.com/2013/02/08/three-degrees-of-the-walking-dead/. So what’s the relation here? Http:/ www.socialmediaexaminer.com/visual-storytelling-on-facebook/. One thought on “ How Zombies Inspired Transmedia Storytelling. March 12, 2015 at 3:49 am. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

4

Gender Roles in Marketing – snamerow

https://snamerow.wordpress.com/2015/02/17/gender-roles-in-marketing

WVU IMC graduate student blog. February 17, 2015. Gender Roles in Marketing. I recently watched a commercial for Chevy trucks that was so heavily targeted towards men that I needed to share:. Marketing revolves around targeted audiences, which brings up the question: Where is the line in gender segmentation? Http:/ www.globaltoynews.com/2014/03/the-sad-side-effects-of-gender-based-marketing.html. Http:/ www.globaltoynews.com/2014/03/the-sad-side-effects-of-gender-based-marketing.html. Notify me of new co...

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Emerging Media & IMC: What Really Matters – snamerow

https://snamerow.wordpress.com/2015/01/20/emerging-media-imc-what-really-matters

WVU IMC graduate student blog. January 20, 2015. January 20, 2015. Emerging Media and IMC: What Really Matters. The way I see it, there are two important concepts when thinking about the latest in media and IMC: speed and convenience. People today are constantly on the go (myself included) and being able to simply click on an app and do what you need is essential. 2 thoughts on “ Emerging Media and IMC: What Really Matters. February 2, 2015 at 6:04 am. What will the role of banks play in the future?

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Negative Reviews? Don’t Get Defensive! – Emerging Media – It's All About the Connection

https://jessrunkleimc619.wordpress.com/2015/03/13/negative-reviews-dont-get-defensive

Emerging Media – It's All About the Connection. Emerging Media in IMC. Don’t Get Defensive! March 13, 2015. March 13, 2015. Love it or hate the customer review is here to stay! 8220;According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews”. Businesses should also be made aware o...

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BaubleBar: Creative Approach and Shooting Script (First Draft Style). | Talk About A [Digital] Revolution

https://eablanchette.wordpress.com/2015/05/11/baublebar-creative-approach-and-shooting-script-first-draft-style

Talk About A [Digital] Revolution. This blog will explore the art of digital storytelling and its impact on integrated marketing communications. BaubleBar: Creative Approach and Shooting Script (First Draft Style). May 11, 2015. May 11, 2015. Shooting Script for the 60-second BaubleBar spot, Colorful Confidence. Alarm buzzing to start scene. Jane (groaning): Monday, again? Sounds of diesel bus pulling up to and driving off from a stop. Jane (yelling frantically): Wait, I’m right here! B&W Medium Shot (MS...

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About | Gone Viral

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The role of emerging media in marketing products, services and ideas. This blog is a forum for discussion regarding emerging media’s role in today’s world. The focus is on marketing and how emerging media has transformed the relationships between brands and consumers. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Google (Opens in new window). Click to share on LinkedIn (Opens in new window). Leave a Reply Cancel reply. Enter your comment here.

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About | Talk About A [Digital] Revolution

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Talk About A [Digital] Revolution. This blog will explore the art of digital storytelling and its impact on integrated marketing communications. This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page. Leave a Reply Cancel reply. Http:/ www....

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The Rise (and fall) of Wearable Media – Kerri's Blog

https://klschaffer.wordpress.com/2015/01/24/the-rise-and-fall-of-wearable-media

Sharing my views on emerging media one post at a time. The Rise (and fall) of Wearable Media. January 24, 2015. March 21, 2015. It seems like just last year we all heard the hype about the next big thing in emerging media wearable media. But where is it at? Has the grand plans for wearable media fallen to the waste side? Or are we still searching for ways to incorporate them into our daily lives? Both forms of wearable media have the possibility of transforming social media. The Then and Nows of Media.

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There’s an App for That – Kerri's Blog

https://klschaffer.wordpress.com/2015/02/08/theres-an-app-for-that

Sharing my views on emerging media one post at a time. There’s an App for That. February 8, 2015. March 5, 2015. As the heading for this entry suggests, we seem to be bombarded with apps nowadays. Apps for our smartphones and tablets may range from games to social sites to health tips. Below lists categories for popular apps:. How often do we receive mobile ads on our phones? Is Cable’s Future at Jeopardy? Shifting from Macro to Micro. 2 thoughts on “ There’s an App for That. February 23, 2015 / 10:02 pm.

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Is Cable’s Future at Jeopardy? – Kerri's Blog

https://klschaffer.wordpress.com/2015/02/02/is-cables-future-at-jeopardy

Sharing my views on emerging media one post at a time. Is Cable’s Future at Jeopardy? February 2, 2015. Apparently millions of consumers feel the same way that I do. In 2013, 1.8 million people unsubscribed from cable television. Now, this could be a combination of willing and unwilling customers. However, it is a figure that should be analyzed. So what is at jeopardy? Ad dollars of course! I discussed in my last post. But then again, I prefer to watch shows on Netflix and Hulu due to the commercial free...

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Shifting from Macro to Micro – Kerri's Blog

https://klschaffer.wordpress.com/2015/02/16/shifting-from-macro-to-micro

Sharing my views on emerging media one post at a time. Shifting from Macro to Micro. February 16, 2015. March 21, 2015. Personalizing the customer experience is instrumental in creating a trustworthy brand that people can repeatedly return to. This helps with creating brand loyalist and shows customer appreciation. It exemplifies that extra touch of writing a thank you note and mailing it versus a text or email that expresses similar sentiments. There’s an App for That. February 24, 2015 / 1:13 am. Perso...

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Digital Storytelling to Connect with Consumers – Emerging Media – It's All About the Connection

https://jessrunkleimc619.wordpress.com/2015/02/27/digital-storytelling-to-connect-with-consumers

Emerging Media – It's All About the Connection. Emerging Media in IMC. Digital Storytelling to Connect with Consumers. February 27, 2015. February 27, 2015. Storytelling is one of the most powerful ways to breathe life into your brand. “Emotional branding is a progressive marketing strategy that has the potential to drive revenue and increase customer retention.How a person feels about your brand typically determines whether they buy your product. A brand is a matter of perception”. 8220;We may not be ab...

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Complaints Fly on Twitter | Gone Viral

https://dshazelton.wordpress.com/2015/02/24/complaints-fly-on-twitter

The role of emerging media in marketing products, services and ideas. Complaints Fly on Twitter. Social media and customer service have certainly merged. Twitter has become an important customer service tool with 69% of top brands. Brands like Zappos, on the other hand, use Twitter to handle customer service in a much more personal way. What is your best or worst Twitter customer service experience? Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). February 24, 2015.

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snamerow | WVU IMC graduate student blog

WVU IMC graduate student blog. March 10, 2015. The Latest in “New” Media. Continue reading →. March 4, 2015. March 4, 2015. Continue reading →. March 4, 2015. March 4, 2015. How Zombies Inspired Transmedia Storytelling. Continue reading →. February 24, 2015. Comedic Strategy for Memorable Advertising. Continue reading →. February 17, 2015. Gender Roles in Marketing. Continue reading →. February 10, 2015. The Woes of Big Retail: Lilly Pulitzer Meets Target. Continue reading →. February 3, 2015.

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