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Home - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry | Empowering The Life Sciences With Actionable Insights

Snowfish is a consulting firm that helps executives in the life sciences industry improve their organization and strategy by providing actionable insights.

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Snowfish is a consulting firm that helps executives in the life sciences industry improve their organization and strategy by providing actionable insights.
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Home - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry | Empowering The Life Sciences With Actionable Insights | snowfish.net Reviews

https://snowfish.net

Snowfish is a consulting firm that helps executives in the life sciences industry improve their organization and strategy by providing actionable insights.

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1

Case Studies - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry

http://www.snowfish.net/life-sciences-case-studies

CMS Open Payments Analysis. KOL Identification and Profiling. Clinical Data Gap Analysis. NP/PA Analysis and Engagement. During the past decade we have been serving as a trusted resource and advisor to pharmaceutical, medical device, and biotechnology companies. Through our series of life sciences case studies, we outline some of the actionable results that we have produced for our clients. To read a case study concentrating on the below areas, click on the topic of interest. Case Studies Page. We derive...

2

KOL Identification and Profiling - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry

http://www.snowfish.net/kol-identification-and-profiling

CMS Open Payments Analysis. KOL Identification and Profiling. Clinical Data Gap Analysis. NP/PA Analysis and Engagement. KOL Identification and Profiling. KOL Identification and Profiling. What is SmartMap KOL Identification and Mapping? What is the impact of this solution? The best-aligned KOLs in a variety of disciplines, specialties and therapeutic areas to grow awareness and product momentum. Ability to target the KOL for specific engagements. Look beyond the therapy in your offerings. We approach KO...

3

Podcasts - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry

http://www.snowfish.net/podcast

CMS Open Payments Analysis. KOL Identification and Profiling. Clinical Data Gap Analysis. NP/PA Analysis and Engagement. Access content from Snowfish thought leaders in an audio format. To listen to a podcast on the topic listed below, go to the Podcasts Page. What do Mick Jagger, Diabetes, Heart Disease, and Cancer Have in Common? Melissa Hammond MSN, GNP, Managing Director, Snowfish LLC. Http:/ www.snowfish.net/wp-content/uploads/2015/07/2013-04-podcast-Snowfish.mp3. No More Product Losers! MSL Trainin...

4

Medical Affairs - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry

http://www.snowfish.net/medical-affairs

CMS Open Payments Analysis. KOL Identification and Profiling. Clinical Data Gap Analysis. NP/PA Analysis and Engagement. Clinical Data Gap Analysis. Determine how to best spend clinical development resources. Benchmark a product’s clinical data against competitors’ and determine key gaps. Test gaps with clinicians and scientists for relevancy and importance. Quantify opportunity by incorporating a sophisticated matrix based upon multiple factors. SmartMap KOL Identification and Mapping. Find new partners...

5

Strategic Partnering - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry

http://www.snowfish.net/strategic-partnering

CMS Open Payments Analysis. KOL Identification and Profiling. Clinical Data Gap Analysis. NP/PA Analysis and Engagement. Determine current and future stakeholders who span multiple areas ranging from clinical disciplines to innovators. Know with which organizations you need to partner. SmartMap KOL Identification and Mapping. Best-aligned KOLs in a variety of disciplines specialties and therapeutic areas to grow awareness and product momentum. Ability to target the KOL for specific engagements. The Futur...

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LINKS TO THIS WEBSITE

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: Global Product Launch Considerations: Lessons Learned

http://snowfishblog.blogspot.com/2014/07/global-product-launch-considerations.html

Thursday, July 31, 2014. Global Product Launch Considerations: Lessons Learned. While this experience lasted but a short time and at incurred little to no obvious monetary cost, there was a blow to the trust between myself and my patient. This could have been avoided by more knowledge on such cultural and geographical nuances. Learning: Don’t assume a product used in one country is equally compatible in another. Learning: Medical specialties do not always translate across geographies. A company needs to ...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: Has the “Gilligan’s Island Effect” Impacted You? What Can Be Done?

http://snowfishblog.blogspot.com/2014/09/has-gilligans-island-effect-impacted.html

Wednesday, September 24, 2014. Has the “Gilligan’s Island Effect” Impacted You? What Can Be Done? In the life sciences industry, pigeonholing or typecasting is very real among individuals and companies alike. Job candidates cannot shake the perception of what they were in their old position. Companies are only considered for the particular service or product they last provided, even if they have multiple core capabilities. Don’t wait to branch out to other specialties or disciplines. Upon launch of a par...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: February 2014

http://snowfishblog.blogspot.com/2014_02_01_archive.html

Wednesday, February 12, 2014. New Paradigm: Patient-Centered Care. 8220;Patient-centered care” when I originally heard that this is where healthcare is headed, my knee-jerk reaction was health care has always been about the patient, how is this any different? What this means to our industry is that it is no longer business as usual, rather:. We can no longer just promote therapy alone. Physicians alone (particularly specialists at early stages of marketing) are. Only as “influencers”. Case in point, Merc...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: October 2013

http://snowfishblog.blogspot.com/2013_10_01_archive.html

Thursday, October 10, 2013. Mid-level Practitioner Role to Expand with Obamacare. Do You Have What it takes to Target Them? Despite the current government shutdown which has caused grumbling across the nation, US citizens have been able to experience history in the making; the opening of the health insurance exchanges of the Affordable Care Act (“Obamacare”). This groundbreaking portion of this legislation means that many who have been going without health care services will now be able to get treated.

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: May 2013

http://snowfishblog.blogspot.com/2013_05_01_archive.html

Tuesday, May 21, 2013. Should Industry Be Looking “Beyond the Pill”? Baby boomers are less healthy than their parents. While this may be hard to grasp given the medical innovations over the past 20 years, this was exactly the conclusion in a recent study titled, “The Status of Baby Boomers' Health in the United States. The Healthiest Generation? Additionally, they tended to have higher levels of disability. While baby boomers are predicted to live longer, they are not living healthier. They also had acce...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: April 2013

http://snowfishblog.blogspot.com/2013_04_01_archive.html

Wednesday, April 10, 2013. Greetings from Data Land! Snowfish works with a significant amount of health care-related data supplied by multiple vendors including the industry’s leading companies. Purchased data has multiple uses from identifying the appropriate physicians for an offering to understanding usage and adoption patterns. Strategic decisions are often based on single sourced data purchases. The bad news is that the data is often wrong, inaccurate, incomplete or some combination thereof. Of prof...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: The Global Aging Boom and Considerations for Therapy Development: Industry Progress Over the Past 20 Years

http://snowfishblog.blogspot.com/2014/10/the-global-aging-boom-and.html

Monday, October 13, 2014. The Global Aging Boom and Considerations for Therapy Development: Industry Progress Over the Past 20 Years. We are currently on the verge of the most pronounced growth in the geriatric population ever experienced. By 2050, the United Nations estimates that the elderly population of the world (persons 65 and over) will double. Published in 1990 expressed the need for significant changes in the effort to address this demographic shift. 1 Design drugs specifically for older people.

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: November 2014

http://snowfishblog.blogspot.com/2014_11_01_archive.html

Wednesday, November 5, 2014. Massive New Payments Database has Treasure for Data Miners, with Caveats. Last month, however, the first Open Payments database from CMS has become publically available on their website. For your complimentary copy of this white paper. What the database contains… and doesn’t. So in fact the identified data published represents only 28% of the total of $4.6 Billion in payments for the period. Still, there are certainly many interesting insights from evaluating the $1&#...Physi...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: Pharmaceutical Mergers and Acquisitions: Will they drive growth?

http://snowfishblog.blogspot.com/2014/10/pharmaceutical-mergers-and-acquisitions.html

Thursday, October 9, 2014. Pharmaceutical Mergers and Acquisitions: Will they drive growth? As someone who works in the pharmaceutical industry as well as an investor, I was curious as to the net result of all the mega mergers and acquisitions occurring within large pharma. Examples of such mergers and acquisitions could fill multiple blogs but I thought I would point out a brief history of a few industry leaders that were chosen at random. Based on the evidence, the argument that larger mergers and acqu...

snowfishblog.blogspot.com snowfishblog.blogspot.com

Snowfish Blog: July 2014

http://snowfishblog.blogspot.com/2014_07_01_archive.html

Thursday, July 31, 2014. Global Product Launch Considerations: Lessons Learned. While this experience lasted but a short time and at incurred little to no obvious monetary cost, there was a blow to the trust between myself and my patient. This could have been avoided by more knowledge on such cultural and geographical nuances. Learning: Don’t assume a product used in one country is equally compatible in another. Learning: Medical specialties do not always translate across geographies. A company needs to ...

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Home - Snowfish | Strategic consultants to the life sciences industrySnowfish | Strategic consultants to the life sciences industry | Empowering The Life Sciences With Actionable Insights

CMS Open Payments Analysis. KOL Identification and Profiling. Clinical Data Gap Analysis. NP/PA Analysis and Engagement. CMS Open Payments Analysis. Gain insights into financial relationships between life sciences companies and physicians through customized analyses of the CMS open payments database. Recognize how industry changes in legislation, care models, and technology impact stakeholders that manage, deliver, and pay for healthcare. KOL Identification and Profiling. Clinical Data Gap Analysis.

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