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Snowfish Blog: Global Product Launch Considerations: Lessons Learned
http://snowfishblog.blogspot.com/2014/07/global-product-launch-considerations.html
Thursday, July 31, 2014. Global Product Launch Considerations: Lessons Learned. While this experience lasted but a short time and at incurred little to no obvious monetary cost, there was a blow to the trust between myself and my patient. This could have been avoided by more knowledge on such cultural and geographical nuances. Learning: Don’t assume a product used in one country is equally compatible in another. Learning: Medical specialties do not always translate across geographies. A company needs to ...
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Snowfish Blog: Has the “Gilligan’s Island Effect” Impacted You? What Can Be Done?
http://snowfishblog.blogspot.com/2014/09/has-gilligans-island-effect-impacted.html
Wednesday, September 24, 2014. Has the “Gilligan’s Island Effect” Impacted You? What Can Be Done? In the life sciences industry, pigeonholing or typecasting is very real among individuals and companies alike. Job candidates cannot shake the perception of what they were in their old position. Companies are only considered for the particular service or product they last provided, even if they have multiple core capabilities. Don’t wait to branch out to other specialties or disciplines. Upon launch of a par...
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Snowfish Blog: February 2014
http://snowfishblog.blogspot.com/2014_02_01_archive.html
Wednesday, February 12, 2014. New Paradigm: Patient-Centered Care. 8220;Patient-centered care” when I originally heard that this is where healthcare is headed, my knee-jerk reaction was health care has always been about the patient, how is this any different? What this means to our industry is that it is no longer business as usual, rather:. We can no longer just promote therapy alone. Physicians alone (particularly specialists at early stages of marketing) are. Only as “influencers”. Case in point, Merc...
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Snowfish Blog: October 2013
http://snowfishblog.blogspot.com/2013_10_01_archive.html
Thursday, October 10, 2013. Mid-level Practitioner Role to Expand with Obamacare. Do You Have What it takes to Target Them? Despite the current government shutdown which has caused grumbling across the nation, US citizens have been able to experience history in the making; the opening of the health insurance exchanges of the Affordable Care Act (“Obamacare”). This groundbreaking portion of this legislation means that many who have been going without health care services will now be able to get treated.
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Snowfish Blog: May 2013
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Tuesday, May 21, 2013. Should Industry Be Looking “Beyond the Pill”? Baby boomers are less healthy than their parents. While this may be hard to grasp given the medical innovations over the past 20 years, this was exactly the conclusion in a recent study titled, “The Status of Baby Boomers' Health in the United States. The Healthiest Generation? Additionally, they tended to have higher levels of disability. While baby boomers are predicted to live longer, they are not living healthier. They also had acce...
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Snowfish Blog: April 2013
http://snowfishblog.blogspot.com/2013_04_01_archive.html
Wednesday, April 10, 2013. Greetings from Data Land! Snowfish works with a significant amount of health care-related data supplied by multiple vendors including the industry’s leading companies. Purchased data has multiple uses from identifying the appropriate physicians for an offering to understanding usage and adoption patterns. Strategic decisions are often based on single sourced data purchases. The bad news is that the data is often wrong, inaccurate, incomplete or some combination thereof. Of prof...
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Snowfish Blog: The Global Aging Boom and Considerations for Therapy Development: Industry Progress Over the Past 20 Years
http://snowfishblog.blogspot.com/2014/10/the-global-aging-boom-and.html
Monday, October 13, 2014. The Global Aging Boom and Considerations for Therapy Development: Industry Progress Over the Past 20 Years. We are currently on the verge of the most pronounced growth in the geriatric population ever experienced. By 2050, the United Nations estimates that the elderly population of the world (persons 65 and over) will double. Published in 1990 expressed the need for significant changes in the effort to address this demographic shift. 1 Design drugs specifically for older people.
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Snowfish Blog: November 2014
http://snowfishblog.blogspot.com/2014_11_01_archive.html
Wednesday, November 5, 2014. Massive New Payments Database has Treasure for Data Miners, with Caveats. Last month, however, the first Open Payments database from CMS has become publically available on their website. For your complimentary copy of this white paper. What the database contains… and doesn’t. So in fact the identified data published represents only 28% of the total of $4.6 Billion in payments for the period. Still, there are certainly many interesting insights from evaluating the $1&#...Physi...
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Snowfish Blog: Pharmaceutical Mergers and Acquisitions: Will they drive growth?
http://snowfishblog.blogspot.com/2014/10/pharmaceutical-mergers-and-acquisitions.html
Thursday, October 9, 2014. Pharmaceutical Mergers and Acquisitions: Will they drive growth? As someone who works in the pharmaceutical industry as well as an investor, I was curious as to the net result of all the mega mergers and acquisitions occurring within large pharma. Examples of such mergers and acquisitions could fill multiple blogs but I thought I would point out a brief history of a few industry leaders that were chosen at random. Based on the evidence, the argument that larger mergers and acqu...
snowfishblog.blogspot.com
Snowfish Blog: July 2014
http://snowfishblog.blogspot.com/2014_07_01_archive.html
Thursday, July 31, 2014. Global Product Launch Considerations: Lessons Learned. While this experience lasted but a short time and at incurred little to no obvious monetary cost, there was a blow to the trust between myself and my patient. This could have been avoided by more knowledge on such cultural and geographical nuances. Learning: Don’t assume a product used in one country is equally compatible in another. Learning: Medical specialties do not always translate across geographies. A company needs to ...
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