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Social Chime: welcome

Social Chime is a communication-based idea. Centred around helping businesses and their brands build stronger social capital. Social Chime believes the development of enduring social capital is the most effective way for brands to genuinely engage their audiences in the pursuit of durable, innovative and constructive sustainability. But in this Social Capital Rising Era, brands are uniquely placed to play a leading role in this transformation. Through developing a Social Capital Strategy.

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Social Chime: welcome | socialchime.com Reviews
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Social Chime is a communication-based idea. Centred around helping businesses and their brands build stronger social capital. Social Chime believes the development of enduring social capital is the most effective way for brands to genuinely engage their audiences in the pursuit of durable, innovative and constructive sustainability. But in this Social Capital Rising Era, brands are uniquely placed to play a leading role in this transformation. Through developing a Social Capital Strategy.
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2 background
3 about us
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5 strategy
6 emerging brand roles
7 benefits
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10 meltwater consulting ltd
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Social Chime: welcome | socialchime.com Reviews

https://socialchime.com

Social Chime is a communication-based idea. Centred around helping businesses and their brands build stronger social capital. Social Chime believes the development of enduring social capital is the most effective way for brands to genuinely engage their audiences in the pursuit of durable, innovative and constructive sustainability. But in this Social Capital Rising Era, brands are uniquely placed to play a leading role in this transformation. Through developing a Social Capital Strategy.

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Social Chime: benefits

http://www.socialchime.com/benefits.html

Where do we start? At the highest level, social capital improves our health, wellbeing and general happiness, as well as lowering our society’s transaction costs and removing unsustainable practices at source. Social Equity Brands will be rewarded for looking beyond sustainability, recognising the deeper challenge, and addressing this challenge in an intelligent, compelling and relevant way.

2

Social Chime: insights

http://www.socialchime.com/insights.html

Building a Social Capital Strategy demands detailed knowledge. Leading to fresh insights for the brand in terms of its position and role within its social capital environment. Social Chime is proud to partner with GlobeScan, a world-leading research and analysis company for these investigations.

3

Social Chime: about

http://www.socialchime.com/about.html

Has been set up by Guy Champniss. Previously with the marketing and communications group Havas, in a strategic development role, Guy has spent the last four years becoming increasingly engaged in the sustainability debate, and how brands can play a vital part in encouraging us all to adopt more sustainable lifestyles. Guy’s consulting business, Meltwater Consulting, still advises Havas and others on the challenges and opportunities of communications around sustainability.

4

Social Chime: strategy

http://www.socialchime.com/strategy.html

A Social Capital Strategy allows the brand to lead. And shape the business’s sustainability ambitions, starting with the recognition that unsustainable practices are a. With clear objectives established within the Insights phase as to where these equity investments can be most effectively made, the agreed Social Capital Strategy establishes a number of routes through which to reach these objectives, with a commitment to assess effectiveness through a proprietary metric; RoSE (Return on Social Equity).

5

Social Chime: emerging brand roles

http://www.socialchime.com/brand.html

A Social Capital Strategy supports the brand’s transition. To see consumers as. This involves a return to norms and informal codes, rather than hard, explicit contracts around transaction. It’s a B2Ci (Business to Citizen) world now. Brands that invest in social capital we call them Social Equity Brands understand the importance of what we label the 5Is as the undergirding for new marketing: Inclusiveness, Interconnectedness, Imagination, Interest and Ignition.

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Social Chime: welcome

Social Chime is a communication-based idea. Centred around helping businesses and their brands build stronger social capital. Social Chime believes the development of enduring social capital is the most effective way for brands to genuinely engage their audiences in the pursuit of durable, innovative and constructive sustainability. But in this Social Capital Rising Era, brands are uniquely placed to play a leading role in this transformation. Through developing a Social Capital Strategy.

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