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travisstdenis.blogspot.com

no one likes a smart ass: marketing pinsanity

http://travisstdenis.blogspot.com/2012/02/pinsanity.html

No one likes a smart ass. February 23, 2012 by Travis St. Denis. In case it wasn't glaringly apparent, Pinterest is the social network du jour. many have held that mantle, this is just the latest. it's a great story for an interesting niche product. rampant growth, fanatical usage, massive time sucking and heavy dashes of inspiration. Here's my solutions to how brands should approach Pinterest:. Create things that are worthy of pinning. Inspire people to include or re-imagine your brand (in a good way).

travisstdenis.blogspot.com

no one likes a smart ass: July 2014

http://travisstdenis.blogspot.com/2014_07_01_archive.html

No one likes a smart ass. The nyc marathon wearable. July 31, 2014 by Travis St. Denis. 183; 0 comments. I won't bother addressing my long absence from this blog (despite two posts, two years ago saying i will do more with it - perhaps in an upcoming post). rather, i'll just get right into what i do want to share here. that specifically is a new area of interest i've decided to pursue and an immediate application of it. A friend of mine, Mike Bodsworth. Is running in the NYC Marathon. Going in i wanted t...

travisstdenis.blogspot.com

no one likes a smart ass: February 2011

http://travisstdenis.blogspot.com/2011_02_01_archive.html

No one likes a smart ass. February 25, 2011 by Travis St. Denis. 183; 0 comments. There's plenty of debate around what is king. the axiom of "content is king" was and is again at the top of the list. maybe it shifted away for a little while, but it's back. there's many contrarians to this though. a few of which i found in the comments of this ad age article. Some counters to the mantle of content as king that i've seen. Conversations only matter when they are about something relevant and meaningful to a ...

travisstdenis.blogspot.com

no one likes a smart ass: July 2010

http://travisstdenis.blogspot.com/2010_07_01_archive.html

No one likes a smart ass. July 21, 2010 by Travis St. Denis. 183; 0 comments. As someone who puts a lot of ideas, thoughts and just words out there one the internet through various channels, i ponder the lasting effect of that stockpile of intellect. and i am in no way as prolific as some so i imagine this applies even more to others. what i mean to say is this digital age brings about an accountability of thought not seen before. What if we contradict? In politics it's called "flip-flopping" and it rare...

blindspot.ca

blindSpot - Services

http://www.blindspot.ca/services.php

It's what you can't see, that you should worry about. November 21, 2012. 2012 sees the redesign of our website. Take a look around and let us know what you think. Organizational strategy development and business planning. Performance measurement and performance management. Business process analysis and re-design. Enterprise project management from inception to delivery. Best practices service delivery process implementation. Information architecture, user experience, usability and end-user experience.

blindspot.ca

blindSpot - Partners

http://www.blindspot.ca/partners.php

It's what you can't see, that you should worry about. November 21, 2012. 2012 sees the redesign of our website. Take a look around and let us know what you think. Active Insights is a new partnership between Social Media 404. And CP and R Consulting. That combines the best of social technology and change managment expertise. Addresses the need to meld solid marketing practices with social media consistency in the music industry. Indie Social Media helps you build a raving fanbase.

travisstdenis.blogspot.com

no one likes a smart ass: more than just content

http://travisstdenis.blogspot.com/2012/05/more-than-just-content.html

No one likes a smart ass. More than just content. May 11, 2012 by Travis St. Denis. Last thursday i had the privilege of attending the Vice upfront party in new york city (thanks Mediacom). for those who don't know Vice. They are an authentic, gritty, counter-culture, cross-media publishing group with a very defined aesthetic, POV and editorial style. they are also pioneering a new age of content creation, distribution, monetization and brand integration. hard to believe they started in canada. Creative ...

travisstdenis.blogspot.com

no one likes a smart ass: March 2012

http://travisstdenis.blogspot.com/2012_03_01_archive.html

No one likes a smart ass. March 15, 2012 by Travis St. Denis. 183; 0 comments. A big part of my new job is to take ownership of the somewhat established, but still very foreign, concept of media as Paid, Owned, Earned (POE from here on out) and to instill it with everything our agency does. that's a weighty task - one that i'm super charged about. Media agencies have also shown a greater aptitude for consumer understanding. everything we do is rooted in consumer understanding across all sorts of mark...

travisstdenis.blogspot.com

no one likes a smart ass: June 2012

http://travisstdenis.blogspot.com/2012_06_01_archive.html

No one likes a smart ass. Sorry, that's a brand. June 4, 2012 by Travis St. Denis. 183; 0 comments. Yes, this comes more than a month after the article was released, but such is the nature of catching up on my blog reading. this article. From Ad Age, on the topic of james dyson, reveals that the brilliant designer doesn't believe in brand. at all. to the point that the word is taboo within the walls of his company (so he says). So he puts product first when others put brand first. that's refreshing a...