marksage.net
July 2014
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 29 July 2014. Changing the choice context can change the game. I saw a number of presentations from various UK startups in the last few weeks and one really caught my attention. Is a startup focused on linking charitable giving to the purchase of game items/actions. When CEO/Founder Jude Ower. I found these stats pretty amazing. Obviously, as marketers, influencing customer choice is something we do all the time - this...
marksage.net
April 2015
http://www.marksage.net/2015_04_01_archive.html
Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Saturday, 11 April 2015. Periscope and Meerkat lead the way on creating a new kind of shared experience. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot-air balloon in Cappadocia? It may sound crazy, but we wanted to build the closest thing to teleportation.". Rather poetically (and much quoted), this is how new live video streaming app provider Periscope. Something that hasnR...
marksage.net
January 2014
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 12 January 2014. 5 Key Trends for 2014 - The Year of Now. The pace of change bounds on and 2014 will be no different. Picking up on key trends that have been maturing during 2013, the following are my thoughts on how some of the trends are all coalescing around a single vision of “now”. One of the promotional mechanics Coke. Are using for the launch of their new 250ml can is the product recognition app Blippar. 8221; and...
marksage.net
January 2015
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 13 January 2015. Loyalty - Building a better mousetrap. More worryingly, a study. By McKinsey back in 2013 suggested that for many companies, those with loyalty programs actually underperformed vs the market with “loyalty-focused companies surveyed [growing] revenues at a weighted-average rate of 4.4 percent per year – compared to 5.5 percent for companies with lower loyalty focus.”. However, what is interesting is that...
marksage.net
December 2013
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Tuesday, 17 December 2013. Will Shells re-introduction of service revitalise loyalty. There seems to be a never ending trend to automate and self-serve. Retailers are introducing self-scanning solutions. Train stations are introducing 24hr ticket machines. Health care has introduced self-service diagnosis such as NHS Direct. Amazon has introduced automated delivery drones. Well, not quite yet…). 160;Surely they’d want to c...
marksage.net
May 2014
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Friday, 30 May 2014. Tesco Bag-For-Life outlasts customer life time. What’s interesting about modern grocery shopping in the UK today is that the disposable plastic bag, so vilified by many, has been replaced with “lifetime” bags - thick plastic bags that last a long, long time. . If you purchased one these bags you’d tend to be a regular customer because:-. A) You bought enough to warrant a big bag. Now this over-indexing of T...
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Digital - A Coming of Age
http://www.marksage.net/2014/11/digital-coming-of-age.html
Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 16 November 2014. Digital - A Coming of Age. Within any generation there is always someone who is a link between the old order of things and the new. This connection between the old order and the new is explored in a book I’m currently reading called The End of Absence. So this got me thinking about the implication of this within the working environment. I used to say that my ideal customer had a pulse and a credit card,...
marksage.net
June 2013
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Monday, 3 June 2013. INFOGRAPHIC : The Growth of Interactions (and the rise of the quantified self). Posted by Mark Sage. Links to this post. Subscribe to: Posts (Atom). Loyalty Consulting and Solutions Director at Aimia. Marketer, technologist, burnt out developer, planner, innovator - and budding author of kids books http:/ goo.gl/IAet5. View my complete profile. Subscribe Now: Feed Icon. Subscribe in a reader. These comments ...
marksage.net
September 2013
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Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Sunday, 15 September 2013. Is opt-in simply a cop-out? When marketers talk about wider customer interactions they tend to focus on language about consumers "opting in” – letting consumers choose to tell you about their interactions, transactions and viewing habits in exchange for rewards – typically framed as “exclusive” discounts or some other carrot. When a consumer is tracking calories they just wish that the products they bo...
marksage.net
July 2013
http://www.marksage.net/2013_07_01_archive.html
Loyalty Marketing Blog - Sage Words. Loyalty Marketing thoughts and musings. Saturday, 20 July 2013. Loyalty has to keep up with ever increasing customer expectations. Back in 2010, pioneering restaurant inamo. Launched a whole new user experience for diners. Having experienced it recently, it was certainly entertaining and different. What did become apparent very quickly though is how fast things move. In 2010, not only was inamo launching their interactive e-tables. Their solution utilises technology a...
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