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SocialStraightUp - by matt ramella : SocialStraightUp

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SocialStraightUp - by matt ramella : SocialStraightUp | socialstraightup.com Reviews
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SocialStraightUp - by matt ramella : SocialStraightUp | socialstraightup.com Reviews

https://socialstraightup.com

by matt ramella

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Don't count Facebook out of the Social TV measurement game : SocialStraightUp

http://www.socialstraightup.com/2013/01/10/dont-count-facebook-out-of-the-social-tv-measurement-game

Don’t count Facebook out of the Social TV measurement game. Posted by Matt Ramella. On Thursday, January 10, 2013 · Leave a Comment. How Facebook can eclipse Twitter to become the currency of Social TV conversation. This post originally appeared on SocialTVdigest.com. 44% of 18-24 year olds and close to 50% of 25-34 year olds are using social networking sites on their smartphones while watching TV. Bluefin Labs reports that 95% of the 874 million. According to the Nielsen release. 8220;The Nielsen Twitte...

2

7 Facebook Resolutions for Marketers in 2013 : SocialStraightUp

http://www.socialstraightup.com/2013/01/02/facebook-marketing-resolutions

7 Facebook Resolutions for Marketers in 2013. Posted by Matt Ramella. On Wednesday, January 2, 2013 · 7 Comments. Do you remember where your brand stood on Facebook a year ago? Did 2012 bring you the success that you had set out to achieve? With a new year comes new potential. I’m sure you’ll agree that many brands are not getting the most out of their social marketing efforts on Facebook. It’s easy to get stuck in a rut. To be comfortable with the status quo. For example: If your overall challenge is to...

3

Why reach and frequency, not engagement, are the social metrics brand marketers should care about : SocialStraightUp

http://www.socialstraightup.com/2012/12/04/reach-is-the-new-engagement

Why reach and frequency, not engagement, are the social metrics brand marketers should care about. Posted by Matt Ramella. On Tuesday, December 4, 2012 · 11 Comments. Over the past year, I’ve been surprised by how much focus marketers continue to place on the catch-all “engagement” metric. But, if you’ve been focused on just measuring people who have taken an action on your Facebook post, tweet or pin, then you’ve been discounting the value of two key metrics – reach and frequency. Yet, advertisers and t...

4

#CES 2014: The digital marketing upgrade : SocialStraightUp

http://www.socialstraightup.com/2014/01/10/ces2014

CES 2014: The digital marketing upgrade. Posted by Matt Ramella. On Friday, January 10, 2014 · Leave a Comment. How tech is enabling brands to enhance people’s experiences. This post originally appeared in Media in Canada. I’m winding down my first visit to CES with a singular thought in my head upgrade! I couldn’t agree more that we’re living in the Age of the Upgrade. Whether we’re driving in a connected car. Between the sensory overload that is the CES floor and attending our engaging IPG Mediabrands/.

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Matt Ramella's blog : SocialStraightUp

http://www.socialstraightup.com/author/admin

Infusing common sense into social and digital marketing by digging into what really matters. I hope to earn your attention. I hope you come away with insight for your brands, so they can survive and thrive in a more connected world. Opinions are my own. Posts by Matt Ramella:. Cannes Lions 2016: Let’s get human with our media again. The digital trends that will shape 2015. CES 2014: The digital marketing upgrade. It’s never been easier (and sexier) to turn data into stories. Subscribe to the RSS feed.

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SocialStraightUp - by matt ramella : SocialStraightUp

The digital trends that will shape 2015. Saturday, December 20, 2014. As one year closes and another one begins to rev up, MiC is asking industry leaders to look back on the events that changed their business in 2014…. CES 2014: The digital marketing upgrade. Friday, January 10, 2014. How tech is enabling brands to enhance people’s experiences This post originally appeared in Media in Canada I’m winding down my first visit to CES with a singular…. It’s never been easier (and sexier) to tur. As one year c...

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