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Software Memories -- History of the software industry, its companies and its personalitiesHistory of the software industry by Curt Monash, who's been in the middle of it since 1981
http://www.softwarememories.com/
History of the software industry by Curt Monash, who's been in the middle of it since 1981
http://www.softwarememories.com/
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MONASH INFORMATION SERVICES
CURT MONASH
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MONASH INFORMATION SERVICES
CURT MONASH
10 BE●●●●● ROAD
AC●●ON , S, 01720
UNITED STATES
View this contact
MONASH INFORMATION SERVICES
CURT MONASH
10 BE●●●●● ROAD
AC●●ON , S, 01720
UNITED STATES
View this contact
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Software Memories -- History of the software industry, its companies and its personalities | softwarememories.com Reviews
https://softwarememories.com
History of the software industry by Curt Monash, who's been in the middle of it since 1981
softwarememories.com
Cullinet | Software Memories
http://www.softwarememories.com/category/companies/cullinet
Historical notes on Cullinet Software (also called Cullinane), vendor of the database management system IDMS. Related subjects include:. November 11, 2015. Notes on the technology supporting packaged application software. This is part of a three-post series on enterprise application software over the decades, meant to serve as background to a DBMS2 post on issues in enterprise apps. Lays out very general issues in understanding and subdividing this multi-faceted sector. Major/core suite, large enterprises.
Application databases | Software Memories
http://www.softwarememories.com/2015/08/07/application-databases
August 7, 2015. In my recent post on data messes. I left an IOU for a discussion of application databases. I’ve addressed parts of that subject before, including in a 2013 post on data model churn. And a 2012 post on enterprise application history. Both of which cite examples mentioned below. Still, there’s a lot more that could be said, because the essence of an operational application is commonly its database design. So let’s revisit some history. Before the mid/late-1980s rise in relational DBMS.
20th Century DBMS success and failure | Software Memories
http://www.softwarememories.com/2014/07/11/20th-century-dbms-success-and-failure
July 11, 2014. 20th Century DBMS success and failure. As part of my series on the keys to and likelihood of success. I’d like to consider some historical examples in various categories of data management. A number of independent mainframe-based pre-relational. IBM killed that business by introducing DB2,. Ted Codd’s 12 rules. Not that anybody — even IBM — actually followed them all. SQL as the standard, rather than the probably superior QUEL. About which I can say for starters:. Oracle used SQL; Ingres u...
John Imlay, the jolliest huckster | Software Memories
http://www.softwarememories.com/2015/03/30/john-imlay-the-jolliest-huckster
March 30, 2015. John Imlay, the jolliest huckster. John Imlay passed away last week. Let me start by saying:. John was a jolly huckster. Of the entrepreneurs I’ve known with manic amounts of sales energy, he’s the one I can least imagine saying or doing an unkind thing. Indeed, the breathless bit about John’s “kindheartedness” toward the end of this 2010 article. Doesn’t ring too false.*. My 2006 post on MSA Memories. But he was also a tireless, lead-from-the-front seller. An MSA salesman who booked ...
MSA | Software Memories
http://www.softwarememories.com/category/companies/msa
Historical notes on mainframe application software vendor Management Science America (MSA). Related subjects include:. March 30, 2015. Corporate culture in enterprise IT — the dignity crowd. These days, when one thinks of corporate culture in the tech industry, what comes to mind are probably:. Internet juggernauts — Google, Facebook and their younger siblings. The cheapskates at Amazon. I mean literal pooches, not bad products. WibiData used to even post headshots of the dogs on their employee page.
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How to start a presentation | Strategic Messaging
http://www.strategicmessaging.com/how-to-start-a-presentation/2014/10/30
October 30, 2014. How to start a presentation. I see many slide decks, a large fraction of which are screwed up right at the beginning. Here are some thoughts on doing better. This post goes together with others that relate to presentations or press releases, including:. Presentations for small audiences. Short lists of concise claims. Faith, hope and clarity. In the first post linked above, I wrote:. Whatever seems necessary to introduce and identify you. The big business problem/need you’re helping with.
Public and analyst relations: An example of epic fail | Strategic Messaging
http://www.strategicmessaging.com/public-and-analyst-relations-an-example-of-epic-fail/2011/03/22
March 22, 2011. Public and analyst relations: An example of epic fail. I post from time to time about stupid PR tricks. But last night I had an experience that was a whole different level of appalling, for reasons of ethics and general incompetence alike. Within hours, the vendor’s CEO had emailed me that the offending PR person would be terminated this morning.*. By the way, that means an intriguing New England startup needs a new PR firm. By tomorrow it should be obvious who I mean. 8230; there are qui...
Quotees should be briefed before quoters | Strategic Messaging
http://www.strategicmessaging.com/quotees-should-be-briefed-before-quoters/2011/04/13
April 13, 2011. Quotees should be briefed before quoters. I just blogged about a company pre-launch. Because the news wasn’t actually embargoed (their website was up) and the press was asking me for comment. Those details are unusual, but I’d guess that the majority of quotes I give to the press are about news I haven’t been briefed on. Brief the people who will be called for quotes. You brief the press,. And therefore …. 8230; know who the press is likely to ask for quotes. Subscribe to our complete feed.
Presentations for small audiences | Strategic Messaging
http://www.strategicmessaging.com/presentations-for-small-audiences/2014/08/24
August 24, 2014. Presentations for small audiences. My dislike of slide presentations is vehement and long-standing. Even so, my consulting duties often lead me to critique vendors’ slide decks, hoping to make them a little more tolerable. Most of the precepts I rely on in these exercises can be encapsulated in “C” words:. All messaging needs to be Clear, Compelling, and Credible. Credibility depends upon, among other factors, Consistency. All collateral should be Cleanly Copy-edited. 8230; pick and choo...
Monash Research highlights : The Monash Report
http://www.monashreport.com/category/highlights
Webcasts, white papers, blog highlights, and the like. December 14, 2009. Our services for technology vendors. Provides what we hope is great advice, to technology vendors, users, and investors alike. Working with organizations who want more insight and interaction than is available in our free blogs, we consult. On a broad range of subjects marketing and technology, strategy and tactics, large companies and small ones, all across a variety of industry sectors. Price is $10,000/year. Is for more typical ...
Should you start a tech company? | Strategic Messaging
http://www.strategicmessaging.com/should-you-start-a-tech-company/2015/04/24
April 24, 2015. Should you start a tech company? I occasionally get very hands-on in accelerating a raw start-up. Typically this is when an engineer comes to me with an unquestionably clever idea and asks me — sometimes in very broken English. 8212; whether and how he can get rich from it. So let’s collect some thoughts on the subject. A start-up product idea needs to satisfy multiple criteria. Awkwardly, they’re rather contradictory to each other. 8230; but which much larger potential competitors cannot.
Many levels of influencer — long tails, tall tales | Strategic Messaging
http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02
February 2, 2008. Many levels of influencer — long tails, tall tales. Is getting a lot of attention for attacking the notion that markets can be divided into influencers and influencees. The influential. Seth Godin argues the market wants to gather into “ tribes. 8221; of people who, no doubt, influence each other. On the other hand, he also argues for a more classical, top-down, influence-the-influencers. Approach as well. Guy Kawasaki buys into an extreme form. Of the Watts argument. But the same peopl...
Messaging and sales qualification | Strategic Messaging
http://www.strategicmessaging.com/messaging-sales-qualification-duality/2015/02/12
February 12, 2015. Messaging and sales qualification. Much of my consulting. Revolves around messaging, and in particular the need to have multiple specific messages for multiple audiences. Increasingly often, I find myself discussing that in terms of sales qualification, because there’s a strong duality between message crafting and qualification:. The goal of message crafting. Is to find the right message(s) for particular audiences. The goal of qualification. Recall the layered messaging model. 8221; i...
Marketing advice for young companies | Strategic Messaging
http://www.strategicmessaging.com/marketing-for-early-stage-tech-companies/2015/03/01
March 1, 2015. Marketing advice for young companies. Much of what I get paid for is advising. Early-stage companies, especially on messaging and marketing. So let’s try to pull some thoughts together. For early-stage companies, I’d say:. Even more than for larger companies, the essence of messaging is to achieve the contradictory goals of excitement. If one of those must be sacrificed, sacrifice excitement. It is by far the easier of the two to regain. Sales prospects (business folks). And three kinds of...
Updating my standards and disclosures : The Monash Report
http://www.monashreport.com/2008/06/02/updating-my-standards-and-disclosures
June 2, 2008. Updating my standards and disclosures. In early 2006, I wrote a pair of posts in which I discussed my general standards for analytic credibility. And disclosed some of my own relationships and biases. I have nothing to add to the generalities, but maybe it’s time to update some specifics. That wasn’t always the case. For example, In other years my biggest customers have been Oracle (several times), SAP, Computer Associates, Microsoft (I think if not so, then close to it), and AOL. I do spot...
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Software Memories -- History of the software industry, its companies and its personalities
August 7, 2015. In my recent post on data messes. I left an IOU for a discussion of application databases. I’ve addressed parts of that subject before, including in a 2013 post on data model churn. And a 2012 post on enterprise application history. Both of which cite examples mentioned below. Still, there’s a lot more that could be said, because the essence of an operational application is commonly its database design. So let’s revisit some history. March 30, 2015. The cheapskates at Amazon. Had a strict...
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