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Ideas Inspire Innovation: October 2014
http://www.ideasinspireinnovation.com/2014_10_01_archive.html
The Aha Moment: October 2014: Millennials vs. Gen Y, which is it? The Aha Moment: October 2014. SHARE THIS AHA MOMENT. Generational Search by Keyword. Generational research is prolific. Several years ago, I remember hearing stats about Boomers enjoying experiential vacations, purchasing Harleys at an astronomical rate, and thinking of themselves as 5, 10, or even 20 years younger than they really are. Am I hallucinating or is this really a content trend? But, wait, arent Millennials also called Gen Y?
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Ideas Inspire Innovation: Conversation Starters for Real Estate Professionals: generational differences in the top amenities home shoppers want
http://www.ideasinspireinnovation.com/2014/06/conversation-starters-for-real-estate.html
Conversation Starters for Real Estate Professionals: generational differences in the top amenities home shoppers want. Conversation Starters for Real Estate Professionals: generational differences in the top amenities home shoppers want. Today I ran across the infographic shown below (Top Amenities Home Shoppers Want In Their Next Community). Here are three ways a real estate professional can use this graphic:. Start a conversation with the prospective home buyer about their wants and needs. The more you...
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Ideas Inspire Innovation: The Aha Moment: July 2014
http://www.ideasinspireinnovation.com/2014/07/the-aha-moment-july-2014.html
The Aha Moment: July 2014. The Aha Moment: July 2014. SHARE THIS AHA MOMENT. Have you heard of the Mobile Mind Shift? This is a concept at the forefront of a new book by Forrester Research, The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment. 160; In the U.S. in 2014, 21% of online adults have made the shift. Being shifted means that you expect to get what you want immediately, wherever you are, with a mobile device. The shift happens over time. How shifted are you? Use this score ...
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Ideas Inspire Innovation: November 2014
http://www.ideasinspireinnovation.com/2014_11_01_archive.html
How Vegetable Gardening is like Business. How vegetable gardening is like business. Then, yesterday afternoon it was my romaine lettuce. A thick green slimy belly weaved his way between my plants. He looked similar to the tomatillo terrorist but he was even bigger (like 2 inches long)! But for now, I’ve eradicated the buggers and washed away the eggs. I’ll have to be more vigilant in the future, if I don’t intend to share my lunch. Decide what you're going to plant and where. How large is your market?
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Ideas Inspire Innovation: The Aha Moment, June 2014
http://www.ideasinspireinnovation.com/2014/06/the-aha-moment-june-2014.html
The Aha Moment, June 2014. The Aha Moment: June 2014. SHARE THIS AHA MOMENT. Last Friday, I blocked off my morning to attend a virtual conference by Marketing Profs. The conference was all about content marketing and I was stoked that it was free. No doubt would I receive some great pointers that would improve how I approach my own content. What I learned from this experience comes in a package of three:. Emarketer: Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media. If a tree fall...
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Ideas Inspire Innovation: The Aha Moment August 2014: Customer Loyalty & Engagement
http://www.ideasinspireinnovation.com/2014/08/the-aha-moment-august-2014-customer.html
The Aha Moment August 2014: Customer Loyalty and Engagement. The Aha Moment: August 2014. SHARE THIS AHA MOMENT. Loyal customers are engaged customers. Over the past month I’ve been deep in survey design thought, absorbing material from Coursera, Marketing Profs, and Research Rockstar. I’m playing with the idea of a Brand EnSat study model that provides a robust picture of the engagement and satisfaction of a company’s customers. What is the Net Promoter Score? Is the predictor. They tested this theo...
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Ideas Inspire Innovation: April 2014
http://www.ideasinspireinnovation.com/2014_04_01_archive.html
Introducing The Aha Moment. Today, marked Solutions Through Research's first email newsletter, The Aha Moment. A main article with an aha moment that links back to a business application. A few major personal accomplishments. A sample map (featuring population density). A sample industry presentation (featuring spas in Baton Rouge). A shout-out to my recent blog post about the time tracking app Toggl. Links to two articles and a white paper about customer satisfaction surveys. Links to this post. Now, wo...
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Ideas Inspire Innovation: February 2015
http://www.ideasinspireinnovation.com/2015_02_01_archive.html
More on Unipolar and Bipolar scales. More on Unipolar vs. Bipolar Scales. I just had a question on Google that I thought I would also post here:. Sowhat IS unipolar (defined) and when would I ever use it? Thanks for the question: Unipolar scales measure an attribute across one dimension. For example let's use hunger: not at all hungry, slightly hungry, moderately hungry, very hungry, extremely hungry. You could also look at it like it's going from 0 in intensity up to a 4 in intensity. Not at all hungry.
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Ideas Inspire Innovation: May 2014
http://www.ideasinspireinnovation.com/2014_05_01_archive.html
The Aha Moment: May 2014. Our e-mail newsletter, The Aha Moment, published its second issue today. This month, fresh off a trip to Japan, I reflect on the importance of nonverbal communication and provide a host of reading links to remind us that the messages we send can be impacted by many things other than the actual words. Body language, workspace styles, design, color, vocal attributes and more impact how our audience interprets our message. Check it out here: The Aha Moment: May 2014. Conversation S...
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Ideas Inspire Innovation: September 2014
http://www.ideasinspireinnovation.com/2014_09_01_archive.html
The Aha Moment: September 2014: Don't be a DiGiorno. The Aha Moment: September 2014. SHARE THIS AHA MOMENT. The Month in social media. Not only are there more than 10 million ice bucket challenge videos on YouTube now, but there are many other social media metrics to analyze showing the magnitude of this campaign. This blog describes the 16 social media metrics to watch. For the ice bucket challenge. Twitter Hashtag Fails: Dont let this be you. Aha moment: Always check the hashtag stream before posting!
SOCIAL ENGAGEMENT