juliewinther.blogspot.com
The Julie Winther View: February 2012
http://juliewinther.blogspot.com/2012_02_01_archive.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Wednesday, February 15, 2012. Sound logos and brands - an odd couple? This month's magazine Kommunikatøren. Has printed my small article about sound logo associations and brand association based on the free association study conducted in the spring. You can read it here in Danish. Subscribe to: Posts (Atom).
juliewinther.blogspot.com
The Julie Winther View: March 2012
http://juliewinther.blogspot.com/2012_03_01_archive.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Tuesday, March 27, 2012. How perceived fit between sound and brand can be managed. Fit between the sound logo meaning and brand meaning (measured on a set of attributes) not always correspond to the conscious rated fit. Hence, a sound-brand fit can be differentiated depending on brand, market and positioning.
juliewinther.blogspot.com
The Julie Winther View: Guide for companies
http://juliewinther.blogspot.com/2012/04/guide-for-companies.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Wednesday, April 25, 2012. For my Danish readers I want to share this brief guide for companies created by Dansk Industri and Musikzonen. See the guide in PDF from Musikzonen and DI here. You can read the full article from Markedsføring from 24th April 2012 here. Subscribe to: Post Comments (Atom).
juliewinther.blogspot.com
The Julie Winther View: June 2012
http://juliewinther.blogspot.com/2012_06_01_archive.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Thursday, June 28, 2012. Sound branding without sound. I have been working in Sonic Minds for two month this spring. They have given me new perspectives on sound branding and how sound branding can be viewed from a strategic perspective instead of tactical. Some people may find it remarkable that Sonic Minds have...
juliewinther.blogspot.com
The Julie Winther View: April 2012
http://juliewinther.blogspot.com/2012_04_01_archive.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Wednesday, April 25, 2012. For my Danish readers I want to share this brief guide for companies created by Dansk Industri and Musikzonen. See the guide in PDF from Musikzonen and DI here. You can read the full article from Markedsføring from 24th April 2012 here. Subscribe to: Posts (Atom). Links that I like.
juliewinther.blogspot.com
The Julie Winther View: How perceived fit between sound and brand can be managed
http://juliewinther.blogspot.com/2012/03/how-perceived-fit-between-sound-and.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Tuesday, March 27, 2012. How perceived fit between sound and brand can be managed. Fit between the sound logo meaning and brand meaning (measured on a set of attributes) not always correspond to the conscious rated fit. Hence, a sound-brand fit can be differentiated depending on brand, market and positioning.
juliewinther.blogspot.com
The Julie Winther View: Sound-brand fit measurements
http://juliewinther.blogspot.com/2012/03/sound-brand-fit-measurements.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Thursday, March 1, 2012. I am defending my Master's Thesis in a couple of weeks at MSc. Marketing Communication Management, Copenhagen Business School. This is what I have been looking at:. Additionally, the study found that recognition mean values were surprisingly low when a sound logo is presented without bran...
juliewinther.blogspot.com
The Julie Winther View: July 2011
http://juliewinther.blogspot.com/2011_07_01_archive.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Friday, July 22, 2011. The experiment of sound logos' influence on brand image. And I will not be able to collect data before start August, which gives me only 1 month to both analyze and write the thesis (harder, faster, stronger! The flow of the questionnaire is like this:. By Copenhagen Business School.
juliewinther.blogspot.com
The Julie Winther View: May 2011
http://juliewinther.blogspot.com/2011_05_01_archive.html
The Julie Winther View. Sound branding consists of 2 words. As marketeer I emphasize the latter. Communication is a handicraft and its quality is valued. Follow me @ Twitter. Find me @ Linkedin. Monday, May 9, 2011. Old wine on new bottles - and new music in old stores. What is in this post is not new - but still interesting thoughts. Do consumers actually notise music in stores? Music scares away consumers. The Sounds Like Branding survey also showed that more than half of 16-24 year olds have discovere...
