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The Source | Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media.

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media.

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The Source | Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. | sourcewm.wordpress.com Reviews
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The Source | Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. | sourcewm.wordpress.com Reviews

https://sourcewm.wordpress.com

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media.

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1

Ella Majava | The Source

https://sourcewm.wordpress.com/author/sourcewm

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. Skip to primary content. Skip to secondary content. Author Archives: Ella Majava. A recent UCL grad and a researcher at Source: WM. A bit obsessed with consumer trends, social media and coffee. March 8, 2013. You can read the latest posts at:. Http:/ www.walkermedia.com/our-blog/latest. The Centre of the Internet: How advertisers are tapping into our digital narcissism. March 13, 2012. Campaign create...

2

Paul Cobham | The Source

https://sourcewm.wordpress.com/author/paulcsource

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. Skip to primary content. Skip to secondary content. Author Archives: Paul Cobham. Coachella 2012: taking sponsorship to the next level. April 24, 2012. Heineken launched its cold storage room, allowing Coachella attendees to store up to two cases of Heineken. In their own personal coolers accessed via the owners’ thumbprints. Helping to avoid frequent queuing throughout the day and, worst of...Hosted ...

3

The Rising Cost of Entertainment | The Source

https://sourcewm.wordpress.com/2012/05/02/the-rising-cost-of-entertainment

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. Skip to primary content. The Rising Cost of Entertainment. May 2, 2012. Source: This Is Money/HBOS. So what might this mean for brands? Well first of all giving your loyalists some kind of helping hand to have fun these days feels like a great opportunity. In the social sphere entertainment based rewards have got to be a great way to activate your community and to build size and scale. With increasing...

4

(Sub) Culture Marketing | The Source

https://sourcewm.wordpress.com/2012/03/27/sub-culture-marketing

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. Skip to primary content. March 27, 2012. Brands seek cultural capital by aligning themselves with underground talent. Which received an unfavourable response. Avoiding these concerns, many brands are focusing instead on investment in culture rather than on any one particular individual to endorse their brand or product. Colin Drummond of Ogilvy West. There have been other notable examples of brands lo...

5

Coachella 2012: taking sponsorship to the next level | The Source

https://sourcewm.wordpress.com/2012/04/24/coachella-2012-innovations-from-brand-sponsors-and-the-way-forward-for-social-media

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. Skip to primary content. Coachella 2012: taking sponsorship to the next level. April 24, 2012. Heineken launched its cold storage room, allowing Coachella attendees to store up to two cases of Heineken. In their own personal coolers accessed via the owners’ thumbprints. Helping to avoid frequent queuing throughout the day and, worst of all, warm beers (the bane of a festival goer’s life! Hosted after ...

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The Source | Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media.

Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media. Skip to primary content. Skip to secondary content. March 8, 2013. You can read the latest posts at:. Http:/ www.walkermedia.com/our-blog/latest. The Rising Cost of Entertainment. May 2, 2012. Source: This Is Money/HBOS. So what might this mean for brands? Secondly it also stikes us that in a world rich with second screens and gaming consoles, creating shared family fun experiences to brighten up time...

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