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Speak Human - The new book from Eric Karjaluoto

You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think

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Speak Human - The new book from Eric Karjaluoto | speakhuman.com Reviews
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You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think
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2 watch the videos
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5 jim blasingame
6 debbie millman
7 and aiga president
8 erik spiekermann
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10 laura ries
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Speak Human - The new book from Eric Karjaluoto | speakhuman.com Reviews

https://speakhuman.com

You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think

INTERNAL PAGES

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1

Speak Human - An Introduction to Speak Human

http://www.speakhuman.com/book

Theres power in being small. Being small makes you fast, agile, and responsive. Most importantly, it allows you to get personal with your customers in a way no multinational can match, using tools that have never existed before. As natural as it should be for you to take advantage of them, it’s not easy to know how to start. Publisher: smashLAB (November 2009). Product Dimensions: 9 x 6 x 0.8 inches. Shipping Weight: approx 1.2 pounds. USA: $22.95 Canada $24.95. Want to read more?

2

Speak Human - The Author of Speak Human

http://www.speakhuman.com/author

Eric Karjaluoto is a founding partner of the digital agency smashLAB. He has directed projects for groups including CN, Tourism Vancouver, and Canadian Heritage. He is a strong advocate of strategy and pragmatism in design. In 2007 he spearheaded Design Can Change. An effort to unite designers and address climate change. The team at smashLAB has also launched the online community MakeFive. And a crowdsourced design and marketing site called undrln. Or book Eric to speak at your event.

3

Speak Human - Reviews for Speak Human

http://www.speakhuman.com/reviews

Ldquo;Karjaluoto lays out several methods in which small companies can retain the hearts of customers. These include focusing and differentiating, maintaining authenticity and transparency, adaptation, and fostering relationships instead of simply selling.”. Global branding expert, columnist, speaker, and publisher: Lucire. Ldquo;Eric is a wonderful storyteller. I’ve been a fan of his blog for several years so I naturally was eager for his new book. Wow! Mdash;David Meerman Scott. Ldquo;Here on the thres...

4

Speak Human - Look Inside Speak Human

http://www.speakhuman.com/look-inside

Read Speak Human online. Curious about the book but not quite ready to buy? Why not read one of the chapters below (we’ll add a new one every couple of weeks). Part One: Small is Beautiful. 1 Big Isn’t the Only Option. 2 Thank Goodness You’re Small. 4 Marketing is a Big Load of Bologna. 5 The Problem With Advertising. 6 You’re the One to Market Your Company. Part Two: Finding Your Voice. 7 What a Brand Is. 9 Focus and Differentiation. 11 Authenticity and The Zellers Paradox. 12 Do They Love You?

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New Blog | ideasonideas

http://www.ideasonideas.com/2013/04/new-blog

Tuesday, April 16th, 2013. Email to a friend. I’ve been inconsistent in posting here. While I enjoy noting observations and proposing arguments, something hasn’t been working for me. I think that has to do with the format. For me, ideasonideas is about lengthier pieces almost essays. The problem I run into is having something to say but perhaps not quite. In the meanwhile, I want to thank you for reading the posts here. I sincerely appreciate all the feedback readers like you have given over the year...

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Social, Media & Company: April 2010

http://socialmediaandcompany.blogspot.com/2010_04_01_archive.html

Social, Media and Company. Thursday, April 29, 2010. Patience and Passion by Gary Vaynerchuk. After Gary Vaynerchuk took over his family business, Shopper’s Discount Liquors, he rebranded the whole thing. He launched a retail website and started one of the most successful social media campaigns in the history. With the idea of his store  as Wine Library and his Video-Blog Wine Library TV. He was able to boost his revenue from $4 million to $60 million. Tuesday, April 27, 2010. Keep the fire burning.

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Looking, Making, Thinking about Art.: March 2010

http://savonnah.blogspot.com/2010_03_01_archive.html

THOUSANDS OF FREE BLOGGER TEMPLATES �. Looking, Making, Thinking about Art. Tuesday, March 30, 2010. Image that I saw at the gallery because the internet does NOT do it justice. Its very disappointing online but amazing in person. Posted by Savonnah Marie. Tuesday, March 23, 2010. Posted by Savonnah Marie. Monday, March 22, 2010. Posted by Savonnah Marie. Monday, March 15, 2010. While looking for inspiration for my web design class i came across these sites that have really clean nice designs. Out of cur...

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Bullshit | ideasonideas

http://www.ideasonideas.com/2012/01/bullshit

Tuesday, January 17th, 2012. Email to a friend. My morning bus ride affords an opportunity to listen to music, witness sleeping commuters drool, and catch up design and technology news. Over the past months, I’ve made an effort to skip my usual reads ( TechCrunch. And instead look at more ad-centric publications like AdWeek. Myth #1: Controlling the Conversation. Back in 2008, social media gurus were all over the notion of not trying to control the conversation. They repeated this platitude until the...

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Deliberatism | ideasonideas

http://www.ideasonideas.com/2012/01/deliberatism

Tuesday, January 31st, 2012. Email to a friend. I’m taking a short break from ideasonideas. (Don’t worry I’ll be back.) I’m doing so in order to find a little time to work on a new project that I feel strongly about. For now, it’s a simple blog that poses questions about how we choose to live. It’s still in a nascent state (it hasn’t even been designed, yet) but I think the content is relevant, timely, and perhaps even important. If you’re curious, please visit deliberatism.com. And take a look around.

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How Lo Can You Go? | ideasonideas

http://www.ideasonideas.com/2013/02/how-lo-can-you-go

Monday, February 11th, 2013. How Lo Can You Go? Email to a friend. If people want crap, then designers can make that crap. You know the brands and what they need. Just lower your standards and rack up the billable hours while trying to fill the void. Content seems easy, but it messes brands up. Actually, this last approach does make some sense; it’s just the logistics in accomplishing this that tend to prove challenging. Imagine a soccer garment company. While they’re probably quite good at desig...The l...

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Beat the Creative Block | ideasonideas

http://www.ideasonideas.com/2012/11/beat-the-creative-block

Sunday, November 4th, 2012. Beat the Creative Block. Email to a friend. You’ve been staring at the screen for hours and it hasn’t changed much. As the moments pass, you start to doubt yourself: Am I not good at this? What if I can’t get it right? Am I the lamest designer alive? We’ve all been there at one time or another, but there is a way to break the cycle. My usually articulate peers, however, were at a bit of a loss. Explained that she rarely gets blocked, while Nik Hafermaas. The problem of creativ...

erickarjaluoto.com erickarjaluoto.com

About | Eric Karjaluoto

http://www.erickarjaluoto.com/about

I work at smashLAB. Where I focus on strategy and design. Since 2000, I’ve collaborated with clients including Arc’teryx, The Vancouver Aquarium, The Nature Conservancy, WWF, Tourism Vancouver, and UMN’s Institute on the Environment. Our studio’s work has been recognized by. Icograda, and others. I split my time between client work and internal projects. Most of my time goes into our startup: Officehours. I wrote the books. I am not working on another book. I also used to blog on. And what I don’t.

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Speak Human - The new book from Eric Karjaluoto

You like to think that your company would succeed if it were bigger. While youre dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. Paperback: 308 pages (November 2009). US Trade paperback 6” x 9” (15.24cm x 22.86cm). USA: $22.95, Canada $24.95. Or book Eric to speak at your event. Leading small business expert and host of The Small Business Advocate Show.

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