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Why employees are your most valuable brand advocates

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Why employees are your most valuable brand advocates. July 16, 2015. These brand advocates I’m talking about are your employees. Getting your content in front of the right people is a challenge for every brand. So why do so many miss this opportunity to give it that initial lift? Whenever your business has employees sharing content with friends, family and wider social networks on their own terms the result is greater engagement with a larger pool of people. WHAT IS EMPLOYEE ADVOCACY? When employees are ...

magneticcontent.biz

Magnetic | Bringing content and social together | Creative

http://www.magneticcontent.biz/topic/creative

Brand rescue: How to fix Woolworths. May 11, 2015. Packaging: the unsung hero of brand experience. April 15, 2015. We all fret over it. Many of us lose sleep over it. We rope in teams of designers, creatives, marketers, researchers and executives to pick, prod and poke over it. I’m talking about packaging the unsung hero of brand experience that plays one of the most pivotal roles in the success of your business. Will greyhound racing ever get back on track? February 20, 2015. February 13, 2015. Branding...

magneticcontent.biz

Magnetic | Bringing content and social together | employee advocacy

http://www.magneticcontent.biz/topic/employee-advocacy

How to give content a social boost with employee engagement. August 25, 2015. Sometimes the simplest solution to a problem is right in front of you. Unfortunately you’re so busy looking everywhere else for the answer that you fail to see it. Increasing engagement with your content is a good example. A recent study found that reach, interaction and engagement were the three social metrics marketers were most concerned about. Subscribe to Email Updates. 3 ways to improve audience engagement with B2B content.

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Magnetic | Bringing content and social together | Content

http://www.magneticcontent.biz/topic/content

How to produce great content for your channel marketing program. April 12, 2016. Is your channel marketing content still focused on promoting the features of your latest products and services? Why interactive content needs to be part of your marketing strategy. March 31, 2016. Producing more engaging content is the number one challenge. For B2B marketers. Yet for some reason most people are still playing a numbers game and ramping up production global spending is expected to reach $313 billion. As a mark...

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Magnetic | Bringing content and social together | video marketing

http://www.magneticcontent.biz/topic/video-marketing

Subscribe to Email Updates. How to produce great content for your channel marketing program. Why interactive content needs to be part of your marketing strategy. How to maximise the impact of your channel marketing content. Why personalisation will make or break your content strategy. 3 ways to improve audience engagement with B2B content. Subscribe to Email Updates.

magneticcontent.biz

Magnetic | Bringing content and social together | content distribution

http://www.magneticcontent.biz/topic/content-distribution

4 reasons why your content marketing isn’t working. July 09, 2015. Everybody begins their content marketing journey with the best of intentions. You invest a lot of time and effort into creating content and feel excited when launch day finally arrives. You begin promoting the content across a range of channels but audience engagement flatlines. What did you do wrong? Subscribe to Email Updates. How to produce great content for your channel marketing program. Subscribe to Email Updates.

magneticcontent.biz

Why an authentic brand story is a recipe for success

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Why an authentic brand story is a recipe for success. August 03, 2015. I’m lucky enough to live in a pretty cool neighbourhood where there are lots of great places to eat. It has all the staple cuisines you’d expect to find in any major Western suburb like this Chinese, French, Indian, Italian, Japanese, Thai and so on. Then there are a few less common ones in the mix including Argentinian, Bangladeshi and Caribbean. It’s a real melting pot. A BRAND STORY IN ACTION. I’m sure you have similar examples nea...

magneticcontent.biz

4 reasons why your content marketing isn’t working

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4 reasons why your content marketing isn’t working. July 09, 2015. Everybody begins their content marketing journey with the best of intentions. You invest a lot of time and effort into creating content and feel excited when launch day finally arrives. You begin promoting the content across a range of channels but audience engagement flatlines. What did you do wrong? YOU HAVE UNREALISTIC EXPECTATIONS. YOU HAVE CONTENT BUT NO COMMUNITY. Even the best content won’t share itself. You need a community. Conte...

magneticcontent.biz

Magnetic | Bringing content and social together | audience engagement

http://www.magneticcontent.biz/topic/audience-engagement

How to build a loyal content community. October 20, 2015. You spend a lot of time thinking about your audience their goals, their challenges and how you can help them. Building a bigger audience is likely one of your most important goals and yet raw numbers are a poor measure of success. In fact, a large audience that doesn’t engage is worthless. 4 ways to make your content more relevant. September 10, 2015. How to improve audience engagement with your content. September 07, 2015. August 18, 2015. How to...