thesponsorshipguy.com
Interview with Colt McCoy, Texas Longhorns Energy spokesperson - The Sponsorship Guy
http://thesponsorshipguy.com/portfolio-item/interview-with-colt-mccoy-texas-longhorns-energy-spokesperson
Interview with Colt McCoy, Texas Longhorns Energy spokesperson. Meeting with Colt McCoy during video tape content creation session. Larry interviews Colt McCoy of the Cleveland Browns about having his jersey retired at the University of Texas as part of a custom content campaign created for Texas Longhorns Energy.
thesponsorshipguy.com
Dart to DFW - Sponsorship Campaign in Support of Launch - The Sponsorship Guy
http://thesponsorshipguy.com/portfolio-item/dart-to-dfw-sponsorship-campaign-in-support-of-launch
Dart to DFW – Sponsorship Campaign in Support of Launch. The Dallas Area Rapid Transit system was looking for help with sponsorship acquisition in conjunction with the launch of their rail service to Dallas Ft. Worth International Airport. In just over 3 months the target of $300,000 was exceeded.
thesponsorshipguy.com
Dallas Premier SuperCopa Week - The Sponsorship Guy
http://thesponsorshipguy.com/portfolio-item/dallas-premier-supercopa-week
Dallas Premier SuperCopa Week. One half] [one half last]. Download Super Copa Week PDF.
thesponsorshipguy.com
Clients & Brand History - The Sponsorship Guy
http://thesponsorshipguy.com/portfolio-item/clients-brand-history
Clients & Brand History. It is about competing for the attention of your target audience in a very busy environment. Because we only work with a few clients at a time we are focused on the unique elements of your business instead of offering the same old solutions to as many companies as possible. We take the time to understand your business. We become part of your team.
thesponsorshipguy.com
Launch of Texas Longhorn Energy - The Sponsorship Guy
http://thesponsorshipguy.com/portfolio-item/launch-of-texas-longhorn-energy
Launch of Texas Longhorn Energy. Press event in Austin, announcing the launch of Texas Longhorns Energy (with Mack Brown). Mack Brown, University of Texas Head Football Coach and Larry Weil celebrate the launch of Texas Longhorn Energy at a press event in Austin.
thesponsorshipguy.com
Blog - The Sponsorship Guy
http://thesponsorshipguy.com/blog
Creative types spend large amounts of time trying to dig into brands searching for the authentic essence and finding the exact image, quote, music, color palette or story that evokes a feeling that something is real. We see and hear the word authentic attached to experience , taste and even replica . Our perception that something is or isn’t authentic …. How to Overcome Six Fundamental Obstacles to Selling Sponsorship. Why would I share these secrets? Two Tools You Must Have. Lots of properties contact m...
thesponsorshipguy.com
Moving the Needle - Quality and Quantity required - The Sponsorship Guy
http://thesponsorshipguy.com/blog/moving-needle-quality-quantity-required
Moving the Needle – Quality and Quantity required. If you expect a sponsor to go with you, make sure you can supply them with a quantity that makes trying something new, worth the risk. Image: Paul Cardell, CEO, Stone Angel Music and Heart Transplant recipient. Larry Weil is a nationally recognized Sponsorship Consultant based in. Dallas-Ft. Worth, Texas. How to Overcome Six Fundamental Obstacles to Selling Sponsorship. Why would I share these secrets? Two Tools You Must Have. Tweets by larry weil.
thesponsorshipguy.com
Preparing to get a sponsor. Rule #1 Sponsors are not investors - The Sponsorship Guy
http://thesponsorshipguy.com/blog/preparing-get-sponsor-rule-1-sponsors-investors
Preparing to get a sponsor. Rule #1 Sponsors are not investors. Sponsors are risk averse. That’s right. They must know that a property or partnership can deliver what they say. I get inquiries every week from well-meaning individuals with underdeveloped concepts. It could be a concert series, a festival, a race team. They all have one thing in common: as soon as they get sponsorship money they will start putting their project together. Now if you have heavyweight credentials in an industry such as music ...
thesponsorshipguy.com
Sports, the original reality programming - The Sponsorship Guy
http://thesponsorshipguy.com/portfolio-item/sports-the-original-reality-programming
Sports, the original reality programming. There is nothing like sports for engagement and affinity. Picking the right sport for your objectives, as well as understanding the strengths, weaknesses, culture and nuances of each league is critical to successful sponsorship. TSG can help you be in the right sport with the right assets to exceed your objectives.
SOCIAL ENGAGEMENT