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Srinath Sinha | Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie!

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! (by Srinath)

http://www.srinathsinha.com/

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005 Golf Manor 126●●●●●●●●●●●●●●●●●●Road Murugeshpalya

Ban●●●ore , 560017

INDIA

9171●●●●7063
si●●●●●●●●●●●@gmail.com

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Srinath Sinha

005 Golf Manor 126●●●●●●●●●●●●●●●●●●Road Murugeshpalya

Ban●●●ore , 560017

INDIA

9171●●●●7063
si●●●●●●●●●●●@gmail.com

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Srinath Sinha | Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! | srinathsinha.com Reviews

https://srinathsinha.com

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! (by Srinath)

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Strategy – Srinath Sinha

http://srinathsinha.com/category/strategy

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! To Surge or not to Surge: how surge pricing could destroy your brand. Getting your brand positioning right is critical to the success of your surge pricing strategy. Thus, brand positioning is key to establishing what is ‘fair value’ in your customer’s mind. The higher this value is, the more likely your surge price will be acceptable. Let’s see how this applies in the case of taxi cabs in Bangalore. However, Ola can...

2

Srinath – Srinath Sinha

http://srinathsinha.com/author/srinathsinha

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! Uber Bangalore rate changes — how bad is it? Recently Uber increased rates. Given this new fare regime, two questions popped into my head:. How much more expensive is Uber now, on a per-km basis? Beyond what trip distance am I better off taking two separate Uber cabs (if at all)? The first graph gives a rough comparison of fares, as distance increases. Interestingly, the second graph indicates that the gap betwee...

3

To Surge or not to Surge: how surge pricing could destroy your brand – Srinath Sinha

http://srinathsinha.com/2015/07/28/to-surge-or-not-to-surge-how-surge-pricing-could-destroy-your-brand

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! To Surge or not to Surge: how surge pricing could destroy your brand. July 28, 2015. July 28, 2015. Getting your brand positioning right is critical to the success of your surge pricing strategy. Thus, brand positioning is key to establishing what is ‘fair value’ in your customer’s mind. The higher this value is, the more likely your surge price will be acceptable. However, Ola cannot show ‘No Cabs Available&#8...

4

Branding – Srinath Sinha

http://srinathsinha.com/category/branding

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! To Surge or not to Surge: how surge pricing could destroy your brand. Getting your brand positioning right is critical to the success of your surge pricing strategy. Thus, brand positioning is key to establishing what is ‘fair value’ in your customer’s mind. The higher this value is, the more likely your surge price will be acceptable. Let’s see how this applies in the case of taxi cabs in Bangalore. However, Ola can...

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Srinath Sinha | Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie!

Engineer. Economist. Entrepreneur. I love products, design, strategy. Big-time foooodie! To Surge or not to Surge: how surge pricing could destroy your brand. Getting your brand positioning right is critical to the success of your surge pricing strategy. Thus, brand positioning is key to establishing what is ‘fair value’ in your customer’s mind. The higher this value is, the more likely your surge price will be acceptable. Let’s see how this applies in the case of taxi cabs in Bangalore. However, Ola can...

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