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The Tourism Lab | The Tourism Lab

The Tourism Lab

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The Tourism Lab | The Tourism Lab | stage5.ideasartcode.com Reviews

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The Tourism Lab

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Story: The New DNA of Destination Marketing (Part Three) | The Tourism Lab

http://stage5.ideasartcode.com/2015/09/05/story-the-new-dna-of-destination-marketing-part-three

Story: The New DNA of Destination Marketing (Part Three). Story: The New DNA of Destination Marketing (Part Three). Part Three in a series on what the new fundamentals of marketing mean to DMOs and destination marketing professionals as inspired by the recent McKinsey article: “The Dawn of Marketing’s New Golden Age”. Learn to relinquish control of stories as customers interpret and modify them on social media. What Does That Look Like:. Brands everywhere are migrating their marketing strategy toward the...

2

Tourism Master Plan | The Tourism Lab

http://stage5.ideasartcode.com/tourism-master-plan

What is a Tourism Master Plan? A Tourism Master Plan (TMP) is a co-created custom roadmap for the development of the elements of your destination’s future visitor experience and your tourism industry’s ongoing success. It is created on the principle that when the tourism industry, the destination community and the visitor collaboratively engage in the development of the destination experience:. The industry will realize greater business profits. The community will enjoy a better quality of life. It need ...

3

Blog | The Tourism Lab

http://stage5.ideasartcode.com/blog

The DNA of (Destination) Marketing’s Golden Age. Recently McKinsey published an amazing article that really nails the driving forces behind today’s marketing (r)evolution and what I have referred to in this blog as Destination Marketing 3.0. They summarized five defining elements that marketers need to come to grips with in order to be relevant and successful: Science: Advances in data, modeling, and analysis allow precise measurement and …. Substance: The New DNA of Destination Marketing (Part Two).

4

Assessment | The Tourism Lab

http://stage5.ideasartcode.com/readiness-assessment-survey

Take the Readiness Assessment. Are You Ready for a Tourism Master Plan? A Tourism Master Plan should not be thought of as a “bright shiny object”. It requires a leadership commitment to enhance your destination’s tourism performance and contribution to the community. This short assessment questionnaire is aimed at helping you consider your destination’s readiness for undertaking the development of a Tourism Master Plan. By taking the assessment you’ll understand:. CLICK HERE TO TAKE THE ASSESSMENT.

5

The DNA of (Destination) Marketing’s Golden Age | The Tourism Lab

http://stage5.ideasartcode.com/2015/09/05/the-dna-of-destination-marketings-golden-age

The DNA of (Destination) Marketing’s Golden Age. The DNA of (Destination) Marketing’s Golden Age. Recently McKinsey published an amazing article. That really nails the driving forces behind today’s marketing (r)evolution and what I have referred to in this blog as Destination Marketing 3.0. They summarized five defining elements that marketers need to come to grips with in order to be relevant and successful:. Complexity is the enemy of speed and leading marketers are seeking greater simplicity. Customer...

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