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standardmodelmarketing | strategy through the marketing fundamentals

strategy through the marketing fundamentals

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standardmodelmarketing | strategy through the marketing fundamentals | standardmodelmarketing.com Reviews

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strategy through the marketing fundamentals

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1

Strategy (OGSM) | standardmodelmarketing

http://standardmodelmarketing.com/2011/12/02/strategy-ogsm

Strategy through the marketing fundamentals. Asymp; 6 Comments. Try looking it up. Strategy is one of those words (like innovation) that everybody seems to use but few understand. The definitions I have found are unsatisfactory. My definition is the following. How and where resources are focused to create structural effectiveness in order to achieve our objectives.’. Here’s a tip for when designing strategies, it’s from the recognised strategy expert and HBS professor Michael Porter who said. In assessin...

2

content | standardmodelmarketing

http://standardmodelmarketing.com/tag/content

Strategy through the marketing fundamentals. Simple Ideas Drive Breakthrough Sales. February 9, 2016. If as a marketer you manage to learn and implement ONE thing which will improve your results the most it is …. Continue reading →. Why benefit vs a feature will improve your creative and your sales. February 2, 2016. This is probably the most common mistake I see in communication today, although it’s honestly reviewing the basics and to even …. Continue reading →. January 26, 2016. Continue reading →.

3

Strategy | standardmodelmarketing

http://standardmodelmarketing.com/category/strategy

Strategy through the marketing fundamentals. The Medium is Not the Message (…. ideas are). January 26, 2016. A Communications Idea itself and not how it is transmitted is what powers communication, influence and decision making. Marshall McLuhan’s 1964 …. Continue reading →. Definitely a STANDARD model. December 8, 2015. A recent conversation on whether a Standard model is what business needed led me to this post and a resolute …. Continue reading →. September 29, 2015. Continue reading →. July 25, 2014.

4

Just don’t do it! – Can adidas resist the urge to follow? | standardmodelmarketing

http://standardmodelmarketing.com/2014/07/25/just-dont-do-it-can-adidas-resist-the-urge-to-follow

Strategy through the marketing fundamentals. Just don’t do it! 8211; Can adidas resist the urge to follow? In Content and Campaigns. Asymp; 1 Comment. Have adidas given up on trying to win the marketing game with Nike or is it cold, hard strategy? It’s probably neither – just one brand using everything it can to stand up to the world’s most fearsome marketing machine. Spot the difference between these two soccer world cup activation campaigns;. Spot the difference;. Nike and adidas equity strategies.

5

Coca-Cola’s push to improve content | standardmodelmarketing

http://standardmodelmarketing.com/2014/01/15/coca-colas-push-to-improve-campaigns

Strategy through the marketing fundamentals. Coca-Cola’s push to improve content. In Content and Campaigns. Asymp; 1 Comment. This is really excellent. Below are two videos that appear to be some internal communication from Coca-Cola on how to improve marketing campaigns in general and content specifically. Larr; Previous post. Next post →. Thought on “Coca-Cola’s push to improve content”. August 6, 2014 at 11:23 pm. Leave a Reply Cancel reply. Enter your comment here. Address never made public). You are...

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standardmodelmarketing | strategy through the marketing fundamentals

Strategy through the marketing fundamentals. Just don’t do it! 8211; Can adidas resist the urge to follow? In Content and Campaigns. Asymp; 1 Comment. Have adidas given up on trying to win the marketing game with Nike or is it cold, hard strategy? It’s probably neither – just one brand using everything it can to stand up to the world’s most fearsome marketing machine. Spot the difference between these two soccer world cup activation campaigns;. Spot the difference;. Nike and adidas equity strategies.

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