STARSPORTSMARKETING.CO.UK

benwells1.blogspot.com

The Well Said Blog: Football Pricing Should be Addressed ... But Not By Politicians

http://benwells1.blogspot.com/2014/10/football-pricing-needs-to-be-addressed.html

The Well Said Blog. Friday, 17 October 2014. Football Pricing Should be Addressed . But Not By Politicians. As per normal, the BBC's. Report has stirred up a hornet's nest of debate. In straitened times, the general findings of the study makes for many days' content and debate, not just for the BBC but for the media industry as a whole, particularly as. This year it announced that the average cost of the cheapest matchday ticket was up 4.4% on last year. Subscribe to: Post Comments (Atom). Why would you ...

benwells1.blogspot.com

The Well Said Blog: Sponsorship Or Not, Red Bull Is Challenging The Way We Think

http://benwells1.blogspot.com/2012/10/sponsorship-or-not-red-bull-is.html

The Well Said Blog. Thursday, 25 October 2012. Sponsorship Or Not, Red Bull Is Challenging The Way We Think. It's a question being asked more than ever in the wake of the awe-inspiring Red Bull Stratos last week when daredevil Felix Baumgartner broke not only the speed of sound but also the world record for highest-altitude freefall by a human being. But wait. What's that I hear you say? Red Bull Stratos is not a sponsorship? Perhaps you are right. On the other hand, Carsten Thode. I recall a survey we c...

benwells1.blogspot.com

The Well Said Blog: Six Things You Need To Know About The Future Of Sponsorship

http://benwells1.blogspot.com/2013/03/six-things-you-need-to-know-about.html

The Well Said Blog. Wednesday, 13 March 2013. Six Things You Need To Know About The Future Of Sponsorship. What does the future hold for the sponsorship industry? Sponsorship Summit is discussing in April. I'm moderating one of the panels so I thought I'd set out what I see as the six trends that I think will define the near-future of the industry:. 1 Man United's shirt will NOT be "sponsored". 2 For most, the future is cashless. Partnership. This, I think is. A very good thing. Last year, the difference...

benwells1.blogspot.com

The Well Said Blog: Apple & U2 Partnership Not Quite The Sweetest Thing

http://benwells1.blogspot.com/2014/09/apple-u2-partnership-not-quite-sweetest.html

The Well Said Blog. Tuesday, 16 September 2014. Apple and U2 Partnership Not Quite The Sweetest Thing. I've got to be honest, I've never really got into U2. Of course musical taste is in the ear of the beholder but I've never understood the fuss about their safety-first, middle-of-the-road, radio friendly rock. "One" may be one of the most beautiful tracks ever written but it's hard to identify any other output of any musical significance since 1991's. So why did they do it? Want their new album and seco...

benwells1.blogspot.com

The Well Said Blog: The Argument For A New Commercial Model

http://benwells1.blogspot.com/2015/01/the-argument-for-new-commercial-model.html

The Well Said Blog. Thursday, 15 January 2015. The Argument For A New Commercial Model. Since the start of the economic downturn, virtually every industry sector has experienced a squeezed middle. The survivors of the credit crunch picked a horse early on: they decided to compete either on price or value. Look at the divergence in the automotive industry, supermarkets, restaurants and elsewhere: thriving at the top end, thriving at the bottom; job cuts, downsizing and profit warnings in middle. Generatio...

benwells1.blogspot.com

The Well Said Blog: Five Observations from #SEATLondon

http://benwells1.blogspot.com/2015/03/five-observations-from-seatlondon.html

The Well Said Blog. Wednesday, 25 March 2015. Five Observations from #SEATLondon. Last week witnessed the inaugural European. An event at which I was privileged to be asked to co-host a CRM Workshop (thanks. For the uninitiated, SEAT (or Sports and Entertainment Alliance in Technology) is run by the irrepressible Christine Stoffel. Here are a few observations from the day (there would have been more but I had to leave early as my wife started contracting! Do you put an ROI Model on Urinals? This argument...