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Technology, Psychology, Business | Bruun's Blog

I interview thought leaders and share my own views and experience around entrepreneurship, marketing, product, and growth in general.

http://www.stefanbruun.com/

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Stefan Bruun

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Technology, Psychology, Business | Bruun's Blog | stefanbruun.com Reviews

https://stefanbruun.com

I interview thought leaders and share my own views and experience around entrepreneurship, marketing, product, and growth in general.

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1

Why You Shouldn’t Use Budgets In AdWords

http://stefanbruun.com/why-you-shouldnt-use-budgets-in-adwords

Technology, Psychology, Business. Why You Shouldn’t Use Budgets In AdWords. One mistake digital marketers repeatedly make is to use the budgeting function in Google AdWords to limit their spending. You should. Limit your spending by your budget there are other ways to control the spending. To reach this conclusion, it’s essential to understand the fundamental dynamics of how search engines allocate impressions across the individual bidders in the auctions. As indicated by the red graph below. Google AdWo...

2

Is Traditional PR Dead?

http://stefanbruun.com/is-traditional-pr-dead

Technology, Psychology, Business. Is Traditional PR Dead? PR has historically been a very important part of most communications and marketing strategies. PR was a way to get in behind the armory of the customer. A way to disarm the customer of their traditional shielding and skepticism towards messages conveyed in advertising. This has changed over the last few years. PR has traditionally been focused on announcing new products, store launches and other one-off events, but if these don’t have appeal, the...

3

Growth Hacking | Bruun's Blog

http://stefanbruun.com/category/growth-hacking

Technology, Psychology, Business. 25 Product Management Tips For Your First 100 days. Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It’s an exciting space to operate…. Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention. Former PM of Twitter, Quora, and Facebook, Andy Johns, on Growth. Companies I have helped grow. Like what you’re reading?

4

Product Management | Bruun's Blog

http://stefanbruun.com/category/product-management

Technology, Psychology, Business. 25 Product Management Tips For Your First 100 days. Congratulations on your new role as product manager! As a product manager, you will have a big role in executing the vision of the company and of delivering the true value to your users. It’s an exciting space to operate…. Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention. Companies I have helped grow. Like what you’re reading? Subscribe below to receive new posts hot off the press:.

5

Interviews | Bruun's Blog

http://stefanbruun.com/category/interviews

Technology, Psychology, Business. Former Nestlé Executive VP, Nandu Nandkishore, on Understanding Consumer Psychology. Nandu Nandkishore is an Executive Fellow at London Business School and the former Executive Vice President and board member of Nestle Asia, Oceania and Africa, where he built his reputation as a great leader and brand builder (As Martin Lindstrom…. Henrik Zillmer, AirHelp founder, on being part of Y Combinator and moving to Silicon Valley as a foreigner. I have looked very much forward t...

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Technology, Psychology, Business. Determining How Much To Bid CPC on AdWords. Too many marketers are not sufficiently data-driven. They act as if they were engaging in the old world, where things were far less tangible due to lack of transparency and data. This is no longer an excuse. It doesn’t mean…. Andrew Chen (AngelList, Dropbox, etc.) on Acquisition and Retention. Why You Shouldn’t Use Budgets In AdWords. Former PM of Twitter, Quora, and Facebook, Andy Johns, on Growth. Is Traditional PR Dead?

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