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KAIZEN Analytics: April 2011
http://www.kaizen-analytics.com/2011_04_01_archive.html
Web Analytics - the practitioner way! Wednesday, April 20, 2011. Web analyst – the poor lonesome cowboy? Last month, the 2nd Web Analytics Camp. Was held in Lille, France. The principle behind the WA camp is to have informal conferences (or "non-conferences" as the organizers define it) around different topics. By limiting the presentation time, the audience get a chance to participate, to give feedback and to ask questions. This year event was built around two different themes. Carole Da Silva - Guillot.
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KAIZEN Analytics: Welcome to Kaizen Analytics!
http://www.kaizen-analytics.com/2008/08/welcome-to-kaizen-analytics.html
Web Analytics - the practitioner way! Tuesday, August 19, 2008. Welcome to Kaizen Analytics! So that’s it. I did it and started my own blog on guess what - Web Analytics. Yes one more to the long list of WA blogs. The idea has been growing for months and I finally decided to make the final step. So here’s KAIZEN Analytics. This introduction post will be my “About me and my blog” page before moving on with my real first post. So here we go! I got enrolled in the Web Analytics Association. That’s a g...
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KAIZEN Analytics: September 2011
http://www.kaizen-analytics.com/2011_09_01_archive.html
Web Analytics - the practitioner way! Thursday, September 29, 2011. Web Analytics in practice: Campaign tracking and offline advertising. We all know how to track online campaigns (banner, SEA, affiliates, social media.) – it has become quite a common practice (if not, you should better get started now! It is really basic stuff. However campaign tracking should not be limited to the online world. What about the offline activities that may drive traffic to the online channels? The latest was used in print...
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KAIZEN Analytics: May 2012
http://www.kaizen-analytics.com/2012_05_01_archive.html
Web Analytics - the practitioner way! Thursday, May 10, 2012. The Uptimizers – your new Belgian expert in Web Analytics and Optimization! Beginning of last year, I decided it was time for a career change. I moved from the automotive industry to the banking sector, switching from IT to marketing. I learned to use new tools such as WebTrekk. But most important, I had the opportunity to develop my Web analytics skills and experience in a multichannel environment, working with great people. And Web Analytics...
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KAIZEN Analytics: Coming speaking engagements: WA Camp Lille and X Change Europe
http://www.kaizen-analytics.com/2012/03/coming-speaking-engagements-wa-camp.html
Web Analytics - the practitioner way! Monday, March 5, 2012. Coming speaking engagements: WA Camp Lille and X Change Europe. I know my blog has been quite for a while – probably too long some may say – and that many readers certainly expect to see me posting on some more ‘interesting’ topics than “speaking engagement”. Be reassured – I will be posting back very soon, resuming the “Web analytics in practice” series. That starts today), you may be interested in the following ones. Not only it is 100% free.
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KAIZEN Analytics: September 2013
http://www.kaizen-analytics.com/2013_09_01_archive.html
Web Analytics - the practitioner way! Thursday, September 19, 2013. The sudden rise of the “(Not provided)” keyword! After more than a year of silence, this blog is finally getting back to life. This new post has been originally posted on the 18th of September on the Uptimizers blog. Thanks to all my faithful readers (if still some :)]. This Wednesday, I came across an interesting site: http:/ www.notprovidedcount.com/. Tweeted by Jacques Warren. Not provided) share increased by half in less than a month.
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KAIZEN Analytics: A journey into Web Analytics (Part III): Critical factors for success
http://www.kaizen-analytics.com/2010/08/journey-into-web-analytics-part-iii.html
Web Analytics - the practitioner way! Tuesday, August 31, 2010. A journey into Web Analytics (Part III): Critical factors for success. It is time to resume the series I started in June. After presenting the business value of Web Analytics (Part I). And the some of the key challenges and obstacles. Lying on the path to successful Web analytics ( Part II. Let’s discuss what it takes to get a chance to reach Analytics nirvana]. 8220;Tactics without strategy is the noise before defeat”. Ok, saying “you...
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KAIZEN Analytics: Web Analytics in practice: Using segmentation to drive insights and actions!
http://www.kaizen-analytics.com/2011/10/web-analytics-in-practice-using.html
Web Analytics - the practitioner way! Tuesday, October 25, 2011. Web Analytics in practice: Using segmentation to drive insights and actions! This post is the second post of the Web analytics in practice series. Practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst]. The case: analysing the performance of a key landing page.
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KAIZEN Analytics: A journey into Web analytics (Part IV): Web analytics, a new profession?
http://www.kaizen-analytics.com/2010/09/journey-into-web-analytics-part-iv-web.html
Web Analytics - the practitioner way! Wednesday, September 29, 2010. A journey into Web analytics (Part IV): Web analytics, a new profession? This post is the last one of the series I started in June. Previous posts went through some of the key aspects of Web Analytics such its value for the business. And key factors for success. I want to end it with a post dedicated to the profession of Web Analyst, Web analytics specialist or whatever title you like – there are so many of them.]. We are the people.
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KAIZEN Analytics: July 2011
http://www.kaizen-analytics.com/2011_07_01_archive.html
Web Analytics - the practitioner way! Friday, July 1, 2011. Web Analytics – plan, do, check and. ACT! One of the critical success factors. For building a successful online analytics culture is having processes in place. But why is it so critical? Are all processes made equal? In this post I would to share some of my experience on processes and to talk about the approach I use. Maybe it will inspire some of you. Building an online measurement culture is easy. The process should ensure that whenever there ...
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