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Stephan Sorger - Marketing Analytics & Metrics,Books, Courses and Consulting

Marketing Author, Professor, and Executive. Stephan Sorger introducing the new Marketing Analytics I Online Course. Stephan Sorger, MBA, MS, PE,. Is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards. Author of two university textbooks:. Strategic Models and Metrics. Where Strategy Meets Action. Professor of marketing courses:. Is an...

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Stephan Sorger - Marketing Analytics & Metrics,Books, Courses and Consulting | stephansorger.com Reviews

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Marketing Author, Professor, and Executive. Stephan Sorger introducing the new Marketing Analytics I Online Course. Stephan Sorger, MBA, MS, PE,. Is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards. Author of two university textbooks:. Strategic Models and Metrics. Where Strategy Meets Action. Professor of marketing courses:. Is an...

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4 new product

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6 courses

7 brand management

8 marketing fundamentals

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Stephan Sorger - Marketing Analytics & Metrics,Books, Courses and Consulting | stephansorger.com Reviews

https://stephansorger.com

Marketing Author, Professor, and Executive. Stephan Sorger introducing the new Marketing Analytics I Online Course. Stephan Sorger, MBA, MS, PE,. Is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards. Author of two university textbooks:. Strategic Models and Metrics. Where Strategy Meets Action. Professor of marketing courses:. Is an...

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Stephan Sorger - Marketing Analytics & Metrics,Books, Courses and Consulting

http://www.stephansorger.com/index.html

Marketing Author, Professor, and Executive. Stephan Sorger introducing the new Marketing Analytics I Online Course. Stephan Sorger, MBA, MS, PE,. Is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards. Author of two university textbooks:. Strategic Models and Metrics. Where Strategy Meets Action. Professor of marketing courses:. Is an...

2

Course: Pricing Strategy by Stephan Sorger

http://www.stephansorger.com/pricing-strategy.html

This course teaches students how to set prices for products and services by establishing a framework for understanding pricing strategies and tactics. The course begins with a basic economics review, and then goes on to discuss value creation, price structure, price value communication, pricing policies, price level, pricing over the product life cycle, pricing in competitive markets, and measuring price sensitivity. Introduction to pricing strategy, with an emphasis on pricing to drive profitability.

3

Course: Marketing Fundamentals by Stephan Sorger

http://www.stephansorger.com/marketing-fundamentals.html

This page requires a password. To access the complete content. Only a sample set of content is provided on this page. To obtain the password, please contact us via the Contact. The course uses the following book: "Marketing Planning: Where Strategy Meets Action. " First Edition (2012) by Sorger. Published by Pearson Prentice-Hall. Marketing Fundamentals and Strategy. Introduction to marketing course. USF BSM 302, Summer 2016. Abridged Content Table: Enter Password Above for Complete Table.

4

Course: Marketing Analytics by Stephan Sorger

http://www.stephansorger.com/marketing-analytics.html

This page provides course content for marketing analytics courses. This page requires a password to access the complete content. Only a sample set of content is provided on this page. To obtain the password, please contact us via the Contact. All courses shown use the same book, "Marketing Analytics: Strategic Models and Metrics." Different sections of the book are used for different courses. UCBX BUS ADM X466.3. UCBX BUS ADM 466.4. Syllabus shows suggested sequence for typical full-length semester course.

5

About Stephan Sorger

http://www.stephansorger.com/about.html

Stephan Sorger, MBA, MS, PE,. Is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards. Author of two university textbooks. Marketing Analytics: Strategic Models and Metrics". Admiral Press/ CreateSpace, 2013), a 498-page textbook that gives a practical, structured, and comprehensive guide to marketing analytics. Association of Internat...

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Stephan Sorger - Marketing Analytics & Metrics,Books, Courses and Consulting

Marketing Author, Professor, and Executive. Stephan Sorger introducing the new Marketing Analytics I Online Course. Stephan Sorger, MBA, MS, PE,. Is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards. Author of two university textbooks:. Strategic Models and Metrics. Where Strategy Meets Action. Professor of marketing courses:. Is an...

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