stephenlease.com stephenlease.com

stephenlease.com

Stephen Lease - Brand Strategy

Ideas change the world! Ideas need the right attention to grow. I take amazing concepts and make them a reality. I’m a brand strategy guy that specializes in leading teams and launching initiatives.

http://www.stephenlease.com/

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Stephen Lease - Brand Strategy | stephenlease.com Reviews
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Ideas change the world! Ideas need the right attention to grow. I take amazing concepts and make them a reality. I’m a brand strategy guy that specializes in leading teams and launching initiatives.
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KEYWORDS
1 portfolio
2 band strategy
3 team leadership
4 online media
5 content producer
6 branding
7 initiative leader
8 digital strategy
9 ecommerce
10 my portfolio
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portfolio,band strategy,team leadership,online media,content producer,branding,initiative leader,digital strategy,ecommerce,my portfolio,sort portfolio,apps,brand,event,lead gen,podcast,positioning,social media,video,websites,gtd podcast,gtd brand launch
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Stephen Lease - Brand Strategy | stephenlease.com Reviews

https://stephenlease.com

Ideas change the world! Ideas need the right attention to grow. I take amazing concepts and make them a reality. I’m a brand strategy guy that specializes in leading teams and launching initiatives.

INTERNAL PAGES

stephenlease.com stephenlease.com
1

Easton's new website

http://www.stephenlease.com/portfolio/easton-com

Prior to the new Easton.com , Easton Sports had four different websites on three operating systems. Easton needed a new singular website that represented its brand with its consumers’ needs in-mind. Create Power of Brand. Easton Sports has four divisions with four different target markets ( Hockey. With this in mind the decision was made to have four main verticals that are imagery driven. This way the same wireframe could be used for each sport with different images and copy. Product Info and Videos.

2

Easton Brand Anthem (with GoPro) - Stephen Lease

http://www.stephenlease.com/portfolio/easton-brand-anthem-gopro

Easton Brand Anthem (with GoPro). Easton Sports needed a way to unite their Baseball, Softball, Hockey, and Lacrosse consumers. The target market was the 15 year old legit player. To create a energetic campaign that resonates with the hearts and minds of their youthful target market in order to show sports inside out and strengthen the brand. Take over 100 GoPro Cameras. Find teams willing to wear GoPros during a game. Edit the footage together with great music. Seed the video to the media.

3

Style Movement Brand Launch - Stephen Lease

http://www.stephenlease.com/portfolio/do-lectures-microsite

Was cited as one of the top 10 idea festivals in the world, The DO Lectures US. Celebrates 15 remarkable speakers / 65 fascinating attendees, 20 inspiring volunteers and we all gather at this amazing genius of place called Campovida in Hopland, CA. There was a need to create a unique digital experience that celebrated the DO Lectures USA. Connect with DOers by sharing videos and images from 2014. Build buzz for DO USA ’15. Use microsite to sell out 2015. Design and develop website. 8211; Home page.

4

Analytics - Stephen Lease

http://www.stephenlease.com/portfolio/analytics

Analyze, Enhance, Test, Repeat. Follow these four steps to conduct inquisition data analysis and make strategic recommendations for digital campaign direction and improvements. Review data based on past history and business goals to create baselines. Make recommendations and changes based on data that will help to reach goals. (Increase Sales, Strengthen Brand, Improve User Experience, etc.). Compare changes to baselines to validate enhancements and get results. Do the process as often as possible.

5

MEGA GIF - Stephen Lease

http://www.stephenlease.com/portfolio/mega-gif

Use a brand new type of media to resonate with the 15-year-old legit hockey player to support the launch of Easton’s new V-Series stick line. Connect with the consumers on their level, make it real, make it relevant. Create a large scale GIF, or as we came to call it a “MEGA GIF,” that shows the benefit of the new Easton hockey stick, the V-Series.

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