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lightmediumbold | Sounds Good On Paper – Roger Horberry

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Reviewing thought provoking creative publishing. Sounds Good On Paper – Roger Horberry. Sep 20, ’10. How many emails, presentations or documents have you endured that have too many words, too little meaning and are too easy to ignore? My bet is too many. I think I may have used an anaphora. Roger’s final plea is that better writing starts with better listening and reading. The more high quality raw material you expose yourself to, the greater your chances of eloquence. Having endured an education...Buy f...

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lightmediumbold | Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant

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Reviewing thought provoking creative publishing. Co-opportunity. Join up for a sustainable, resilient, prosperous world – John Grant. May 13, ’10. John himself has been highlighted as a change maker. His previous book ‘ The Green Marketing Manifesto. 8216; addressed the need for marketing that actually delivers on green objectives rather than using the new religion of green to create just a commercial opportunity. The book is arranged in five parts. Part 1: A Climate For Change? It begins by challenging ...

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lightmediumbold | Reviewing thought provoking creative publishing

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Reviewing thought provoking creative publishing. The Element. How Finding Your Passion Changes Everything – Ken Robinson. Apr 10, ’10. The Element as described here is the meeting point between natural aptitude and personal passion. A kind of creative epiphany where doing what you truly love rubs sticks with what you have a natural ability to do. So why hasn’t everyone found their element then? Throughout the book Robinson focuses heavily on education. There seems to be a thread of these highly creat...

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lightmediumbold | Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty

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Reviewing thought provoking creative publishing. Hegarty on Advertising. Turning Intelligence into Magic – John Hegarty. Jul 5, ’11. How can I review a book from someone whose experience in advertising is around 40 years and he still heads up an agency that I’d like to work for? Well I can’t so this will be a short review. It’s part John’s view of advertising and part memoir. I preferred the views to the memoir which did get a little self reverential. How Advertising Drove me to Drink. July 20, 2011.

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lightmediumbold | Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely

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Reviewing thought provoking creative publishing. Predictably Irrational. The Hidden Forces that Shape Our Decisions – Dan Ariely. Apr 15, ’10. Economics is generally viewed from the rational point of view. The assumption is that when faced with decisions, people are capable of thinking about the value of the different options they face before they act. It argues that our rationality steps in for important decisions and this is what makes markets effective at finding value. Whilst this all sounds a bit dr...

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lightmediumbold | How To Make It As An Advertising Creative – Simon Veksner

http://lightmediumbold.com/how-to-make-it-as-an-advertising-creative-simon-veksner

Reviewing thought provoking creative publishing. How To Make It As An Advertising Creative – Simon Veksner. Jun 28, ’10. There are a number of books that deal with career paths in the creative industries – especially graphic design. But I think this is the first I’ve seen that looks at making it as a creative in advertising. Simon a copywriter at BBH London is a well known creative, partly due to his long standing and excellent scampblog. The book focuses purely on traditional advertising though, and doe...

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lightmediumbold | A Technique for Producing Ideas – James Webb Young

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Reviewing thought provoking creative publishing. A Technique for Producing Ideas – James Webb Young. Jun 7, ’10. Early cartographers who knew little about what was between two known land masses created elaborate dragons and monsters to fill that void on the globe. It’s that very bit where creative people do their work. The process of discovering what those dragons are between the brief and the idea. James Webb Young first put his process down in 1965, arguably a process which was probably well understood...

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lightmediumbold | 101 Things I Learned in Architecture School – Matthew Frederick

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Reviewing thought provoking creative publishing. 101 Things I Learned in Architecture School – Matthew Frederick. May 3, ’10. I’m not a student of architecture and never have been, but have always loved architecture enough to have more than a superficial interest in the way space is designed. To study architecture is a huge commitment as there are so many disciplines in which you have to skilled and learned, yet it still requires a nebulous approach because it is a creative field. Publisher The MIT Press.