STOPASSUMING.COM

Stop Assuming

When your product misses, even by just a little, you lose revenue, market share and time. Do you want a bullseye this time? Early customer feedback will put your product on target. Our job is to get you that feedback, directly from technical users in markets like semiconductors, software, hardware and IT. We recruit qualified customers, interview them to understand their needs and feedback, and bring you back validation of your assumptions. Recent Case Studies and Research Notes. Nov 22, 2016. Oct 6, 2016.

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When your product misses, even by just a little, you lose revenue, market share and time. Do you want a bullseye this time? Early customer feedback will put your product on target. Our job is to get you that feedback, directly from technical users in markets like semiconductors, software, hardware and IT. We recruit qualified customers, interview them to understand their needs and feedback, and bring you back validation of your assumptions. Recent Case Studies and Research Notes. Nov 22, 2016. Oct 6, 2016.

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Stop Assuming | stopassuming.com Reviews

https://stopassuming.com

When your product misses, even by just a little, you lose revenue, market share and time. Do you want a bullseye this time? Early customer feedback will put your product on target. Our job is to get you that feedback, directly from technical users in markets like semiconductors, software, hardware and IT. We recruit qualified customers, interview them to understand their needs and feedback, and bring you back validation of your assumptions. Recent Case Studies and Research Notes. Nov 22, 2016. Oct 6, 2016.

INTERNAL PAGES

stopassuming.com

1

Customer Voices: Is the Market Ready? — Stop Assuming

http://stopassuming.com/case-studies/2016/5/8/is-the-market-ready

May 17, 2016. Customer Voices: Is the Market Ready? May 17, 2016. What happens when new technology enables big productivity gains, but users need to change the way they work to use it? How do you know when the mainstream market is ready to adopt? The answer is, talk to users. Dig deep to understand their needs and requirements. Listen to some Customer Voices. Actual user interviews.). Changing Behavior is HARD! Demonstrated proof of the value proposition and ROI. Now Tell the World!

2

Customer Voices: Selling Into Chaos — Stop Assuming

http://stopassuming.com/case-studies/2016/5/3/chaos

November 22, 2016. Customer Voices: Selling Into Chaos. November 22, 2016. An IT Services Management vendor wanted to understand their customers’ motivations. Specifically:. What problems caused their customers to look for a solution like theirs? Once the problem was solved, how did customers feel? Problems that customers wanted to solve? Listen to these actual customer voices. Methodology: Peer Interviews with Customers. The Payoff: Refocused Product Strategy. Fear is a Strong Motivator. The strongest b...

3

Big Data, Big Backup Problem — Stop Assuming

http://stopassuming.com/case-studies/2013/2/10/backup-isnt-the-problem

March 25, 2013. Big Data, Big Backup Problem. March 25, 2013. A mainframe processes millions of transactions per second. How do you back up that data quickly so that you can restore it in the event of a problem? BMC Software developed a real-time replication solution with a simple value proposition: For 1% of the cost of a hardware solution, the new product would deliver 10x the performance of competitive software solutions, at performance approaching that of hardware. Backup Isn’t The Problem.

4

What if We Choose<br />the Wrong Strategic Partner? — Stop Assuming

http://stopassuming.com/case-studies/2013/2/11/what-if-we-choose-the-wrong-strategic-partner

July 11, 2013. What if We Choose. The Wrong Strategic Partner? July 11, 2013. At the time Buildsoft approached us, they were the leading supplier of back office software to homebuilders. More than 3000 small and mid-sized homebuilders used Buildsoft to handle their orders, payables, receivables, and other management tasks. Builders described three distinct issues they would have to address if BuildNet was going to be successful. These issues meant that BuildNet adoption rested on a three-legged stool...

5

The Seven Deadly Assumptions — Stop Assuming

http://stopassuming.com/case-studies/2016/5/18/the-seven-deadly-assumptions

October 6, 2016. The Seven Deadly Assumptions. October 6, 2016. We’ve researched customer requirements for more than 300 products and services. These are the most common assumptions that our clients asked us to validate. Remember, the most common failure mode is getting one of these assumptions. There is a Market Gap. All successful products start here, but so do all of the failures. There may be a gap in current product capabilities, but do customers want a third-party to fill it? If so, how? Customers ...

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stopassuming.com

Stop Assuming

When your product misses, even by just a little, you lose revenue, market share and time. Do you want a bullseye this time? Early customer feedback will put your product on target. Our job is to get you that feedback, directly from technical users in markets like semiconductors, software, hardware and IT. We recruit qualified customers, interview them to understand their needs and feedback, and bring you back validation of your assumptions. Recent Case Studies and Research Notes. Nov 22, 2016. Oct 6, 2016.

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