blog.stratamp.com
On Words: April 2015 Grammar Tips - StrategicAmpersand
http://blog.stratamp.com/onwords-april
April 30th, 2015. This month, we explore idioms vs. clichés and usage of counterpoint phrases. Plus, we’ve got more Confusables and an epic grammar fail. Idioms vs. Clichés. Clichés get a bad rap for good reason. One could argue a phrase becomes a cliché because there is truth to it, but clichés are typically overused, tired phrases. An idiom is also a popular phrase but there is more support for its usage. Let’s look at the differences between idioms and clichés. Ralph J. Fletcher,. My lips are sealed.
blog.stratamp.com
#ICYMI: Social Media Platform Updates
http://blog.stratamp.com/icymi-google-wants-you-to-get-mobile-friendly-and-linkedin-launches-lead-accelerator
April 20th, 2015. ICYMI: Google wants you to get mobile friendly and LinkedIn launches Lead Accelerator. In this week’s #ICYMI we look at the latest updates from Google and LinkedIn that will affect your business. Google is giving businesses until April 21. To become mobile friendly. Google will be updating its search algorithm. If your website isn’t optimized you could already be losing mobile visitors. You can conduct a mobile- friendly test through. LinkedIn has launched Lead Accelerator. Furthermore,...
blog.leadersbeyond.com
How to avoid using IT jargon (and why it’s important!) - Leaders Beyond Blog
http://blog.leadersbeyond.com/how-to-avoid-using-it-jargon-and-why-its-important
March 12th, 2015. How to avoid using IT jargon (and why it’s important! Cutting out jargon terms from everyday language will help you collaborate and engage with peers across your organization. Say what you mean. In an article for the. Dr Sandra Folk, president of the Language Lab, writes in business English, jargon can be annoying because it overcomplicates. It’s frequently silly, unnecessary, and it can make a simple idea or instruction baffling. Personally, I find [jargon] simply slows things down, co...
blog.stratamp.com
Websites Must Prepare for the Mobile-First World
http://blog.stratamp.com/websites-must-prepare-for-the-mobile-first-world
April 17th, 2015. Websites Must Prepare for the Mobile-First World. Google’s new Mobile-Friendly search algorithm will start rolling out April 21st. Websites with mobile-friendly designs, such as StrategicAmpersand’s, will now appear at the top of Google search results. The standard perceptions of where we use desktops and where we use mobiles are no longer valid. But while we’re searching the Web using varying devices, our preferred method of search has not changed we’re mostly Googling. The next evolut...
blog.stratamp.com
#ICYMI: Social Media Platform Updates
http://blog.stratamp.com/instagram-revamps-its-offerings-and-facebook-redefines-the-click
August 11th, 2015. Instagram revamps its offerings and Facebook redefines the ‘click’. In this edition of #ICYMI, we look at Instagram’s platform updates and Facebook’s new definition of a ‘click’ that will benefit advertisers (but not before it costs them more! Instagram recently made updates to the platform. Now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe, the company said. Although this change will benefit brands, it may al...
blog.stratamp.com
confusables Archives • StrategicAmpersand
http://blog.stratamp.com/tag/confusables
May 24th, 2016. On Words: When ‘like’ doesn’t fit. This month we have a. Of interesting and informative insights:. Use of French words and phrases in English. Common usage of like that is actually incorrect. French words used in English. Peppering your speech with international words and phrases can enhance the meaning of what you are saying or writing when used appropriately and in moderation, of course. In fact, many French words and phrases have become part of the English vernacular. No Comments ↓.
blog.stratamp.com
business 2 business Archives • StrategicAmpersand
http://blog.stratamp.com/tag/business-2-business
April 16th, 2013. Top tips for successful branded utility. It’s a crowded world out there with marketers competing fiercely for the dwindling attention spans of customers who are much more savvy, informed and cynical about marketing. There’s too much advertising, too many messages and too little time for customers to sort through it all. Ironically, these modern-day marketing challenges also present a solution. No Comments ↓. February 11th, 2013. In my first blog I discussed the fallacy of followers.
blog.stratamp.com
Agency news Archives • StrategicAmpersand
http://blog.stratamp.com/tag/agency-news
March 19th, 2015. OpenTable selects StrategicAmpersand as Agency of Record for Canada. As Canada’s leading integrated marketing communications agency, we have always had an appetite for cooking up and delivering targeted, and successful, PR and marketing campaigns. With that in mind, we are more than thrilled to announce. The world’s leading provider of online restaurant reservations has selected StrategicAmpersand as its agency of record (AOR) for Canada. No Comments ↓. December 4th, 2012. It will inclu...
blog.stratamp.com
#ICYMI Archives • StrategicAmpersand
http://blog.stratamp.com/tag/icymi
January 18th, 2016. ICYMI: Twitter releases conversational ads and teases the end of the 140-character limit. In this edition of ICYMI we discuss Twitter’s new advertising option and whether the platform’s 140-character limit may soon change. In an effort to increase engagement for advertisers Twitter has introduced conversational ads. No Comments ↓. December 14th, 2015. ICYMI: Instagram teases multiple account access and Twitter swaps stars for hearts. No Comments ↓. October 22nd, 2015. August 11th, 2015.
SOCIAL ENGAGEMENT