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1

Our Work Defines Us | strategiccaravan

http://strategiccaravan.com/our-work

Our Work Defines Us. Raquo; Our Work Defines Us. Fortune 500 Indian Company. Enterprise Loyalty Solution and Strategy Roadmap. Design of Program structure, Financial and Organisational structure. Development of Value proposition. Creation of Customer One View. Integration of 3 Business divisions and their systems so as to leverage the Customer Asset. Identification of Services, Recognition and Rewards so as to create Customer pull. Insights for organizational competitive advantage. Data analytics to elim...

2

Uncategorised | strategiccaravan

http://strategiccaravan.com/category/uncategorised

The 6 P’s of marketing are now the 2 C’s: ‘Customer Centric’. Marketing has changed, but so has business. Remember the days when we thought B2B marketing was boring? Well, retail and consumer marketing is heading the same way. Although I wouldn’t call it boring, I’d say it is becoming more challenging, its B2B to the power of millions and hence more interesting. Technology has changed the scale and dimensions of each of the 6 P’s of. Why do you need to identify your hostage customers? For those who know ...

3

Blog | strategiccaravan

http://strategiccaravan.com/category/blog-2

Social Media and Pharma- Building Social confidence. Some staggering facts: Did you know that in a population of 1.26 billion of India , there are 946 million mobile connections and over a 100million have active social accounts. Health/Wellness related Data culled from Facebook usage suggests that there is a potential to reach 20 million people who are interested in healthcare and wellness topics. According to an Accenture survey conducted in USA among. Why do you need to identify your hostage customers?

4

CEWACS | strategiccaravan

http://strategiccaravan.com/cewacs

CEWACS versions and levels. Is an Indicator value which indicates and predicts customer health in an organization. Provides early warnings to senior management for corrective action. Is an Indicator comprised of customer parameters that significantly impact sales. Helps senior management to keep track of those key customer parameters. Is seen as THE next best practice by organizations in sharing data with the public as a performance indicator. What does CEWACS do? How does it work? Model building or reca...

5

Loyalty programs in India – The missing piece. | strategiccaravan

http://strategiccaravan.com/loyalty-programs-in-india-the-missing-piece

Loyalty programs in India – The missing piece. As I complete another judging assignment, this time for the Loyalty awards in the UK, the difference between leading international programs and those in India come across as pretty stark. Besides the judging one has had the privilege on working on some of the largest and most successful Customer programs in India. Here are My 5 steps for this journey to make programs successful :. 1 The leadership and endorsement from the top. 2 Defining the objectives.

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About Strategic Caravan Cultivating Customer Relationships to Create Value! Strategic Caravan is focused on this basic proposition and will help and guide you and your team on creation of a value driven Customer program, benchmarking and monitoring performance metrics and training your teams to deliver a powerful CRM solution. Is your organisation customer ready? To provide the best Customer Lifecycle solution to our Clients. Why investors should worry about their investments in e/m-commerce. Social Medi...

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