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David Raab Article Archive. Published articles by David Raab. ABA Bank Marketing Magazine. Search All Raab sites. By David M. Raab. Much of the problem lies with users themselves. Few people have been trained visualization techniques. But common tools like Excel add to the difficulty by offering limited capabilities and being hard to use. Nor do they provide much help in choosing the best approach to a particular problem. Tableau Software, 206-633-3400, www.tableausoftware.com. Once it connects with a da...
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An Archive of David Raab Articles. Internet Systems Compete for Marketers’ Dollars. November 1, 2007. Internet Systems Compete for Marketers’ Dollars. David M. Raab. The world of enterprise marketing software has been pretty stable recently. A handful of specialist vendors have survived the market consolidation of the past six years Unica, Aprimo, SAS, and Teradata are pretty much the only ones left with major market presence. In addition, enterprise software vendors Siebel/Oracle, SAP and Infor. 8211; e...