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Claire.Smith@Structuralthinking.co.uk. Structural Thinking is a small marketing and research consultancy. We believe in straightforward, considered and realistic solutions that give clear direction to clients. Set up in 2005 by James and Claire Smith, we’re small so we can be both nimble and affordable. Common Sense Insights and New Perspectives.

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Claire.Smith@Structuralthinking.co.uk. Structural Thinking is a small marketing and research consultancy. We believe in straightforward, considered and realistic solutions that give clear direction to clients. Set up in 2005 by James and Claire Smith, we’re small so we can be both nimble and affordable. Common Sense Insights and New Perspectives.
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2 considered recommendations
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5 workshop facilitation
6 innovation
7 segmentation
8 portfolio planning
9 brand positioning
10 qualitative insight
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Home | structuralthinking.co.uk | structuralthinking.co.uk Reviews

https://structuralthinking.co.uk

Claire.Smith@Structuralthinking.co.uk. Structural Thinking is a small marketing and research consultancy. We believe in straightforward, considered and realistic solutions that give clear direction to clients. Set up in 2005 by James and Claire Smith, we’re small so we can be both nimble and affordable. Common Sense Insights and New Perspectives.

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structuralthinking.co.uk structuralthinking.co.uk
1

Segmentation | structuralthinking.co.uk

http://www.structuralthinking.co.uk/sementation.html

Claire.Smith@Structuralthinking.co.uk. Identify, size and prioritise the different types of consumers and behaviours in your market. Understand the relationships between them and bring them to life in three dimensions. I am so pleased with where we got to and your contributions were a key success factor. The team have a great understanding of the segmentation work which will be instrumental in terms of making it live in our business.". Head of Marketing - Wines, Pernod Ricard UK.

2

Innovation | structuralthinking.co.uk

http://www.structuralthinking.co.uk/innovation.html

Claire.Smith@Structuralthinking.co.uk. Trigger the growth you need by generating ideas and developing initiatives that move your business forward in fruitful and credible new directions. It's all about unlocking creativity. You get the ideas out of people, give those ideas a voice and engage the management in the company's future.". Marketing Director, Shearing's Holidays.

3

Workshop Facilitation | structuralthinking.co.uk

http://www.structuralthinking.co.uk/workshop.html

Claire.Smith@Structuralthinking.co.uk. Harness the energy of your team pulling together in the same direction through creative and effective workshop exercises that take on any type of challenge. Ldquo;The thing about James is that he can facilitate anyone at any level. He can relate to the people in a room, understand where they need to get to and help them get there”. Marketing Director, Bernard Matthews.

4

Qualitative Insight | structuralthinking.co.uk

http://www.structuralthinking.co.uk/insight.html

Claire.Smith@Structuralthinking.co.uk. Get down and dirty with consumers to understand what makes them tick and what that means for your business. Sensitive approaches that go beyond depths and groups: accompanied shops, vox-pops, workshops, product placements and observations. Claire helped us in a short period of time to explore the benefits of a potential new product format. The debrief got to the heart of the issue and provided a strong direction regarding where we needed to take this".

5

Brand Positioning | structuralthinking.co.uk

http://www.structuralthinking.co.uk/brand.html

Claire.Smith@Structuralthinking.co.uk. Power-up your brand by injecting character and credibility, focusing on what makes it relevant, differentiated and motivating to consumers.

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structuralthinking.co.uk structuralthinking.co.uk

Home | structuralthinking.co.uk

Claire.Smith@Structuralthinking.co.uk. Structural Thinking is a small marketing and research consultancy. We believe in straightforward, considered and realistic solutions that give clear direction to clients. Set up in 2005 by James and Claire Smith, we’re small so we can be both nimble and affordable. Common Sense Insights and New Perspectives.

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