celsius100.co.in
Branding Consultancy ,Brand Strategy, Brand Design
http://celsius100.co.in/people.html
Business and Brand Purposing. Brand and Communication Strategy. Founder President and CEO. Http:/ www.linkedin.com/in/esgee. Electrical engineer from IIT, MBA. 35 years of experience in marketing and advertising some of best loved brands in India. Worked in engineering companies like Thermax, Bosch and BPL. Formerly, Executive Vice-President with Saatchi and Saatchi. Multi-category brand building experience in a variety of categories like beverages,. Http:/ www.linkedin.com/in/arijitghosh50. Yoga therapi...
celsius100.co.in
Brands, Branding, Brand Marketing
http://celsius100.co.in/stories.html
Business and Brand Purposing. Brand and Communication Strategy. Jeans with a sexy idea. A Showroom in Every Home. Why would I buy your inverter? There was no convincing answer. BPL would have been the nth competitor stuck in the similarity trap. We asked them three questions: Who do you want to build a relationship with? What do they really care about? How can you make a sustainable difference to their lives? We started with the eyes. We went to India's leading eye institute, Sankara Nethralaya. ...We pu...
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