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why.design

Cultural – Why?

http://www.why.design/tag/cultural

The Fashion Business School is the theory based school of London College of Fashion focussed on business trends and data analysis. Alphabetical have created a visual identity to distinguish them from the LCF’s renowned fashion design programmes. Taking inspiration from ‘spot and cross’ pattern cutting paper to create an icon to represent each of the 21 courses the School offers. A really simple starting point used to create a complex identity system and exhibition. March 6, 2017. November 4, 2016. The un...

why.design

Camden Market – Why?

http://www.why.design/2016/11/2159

This new brand identity for London’s iconic Camden Market is a lovely example of type as a key brand idea. Based on the infamous Camden Market bridge sign the typeface serves as a flexible way for the market to get across its diversity and history. The resulting black and white identity fits Camden’s non-conformist history perfectly. November 4, 2016. It’s the question that separates style from substance. Why that format? A good answer means good thinking: an idea at the heart of the work.

why.design

Packaging – Why?

http://www.why.design/tag/packaging

Who Gives a Crap. Who Gives A Crap. Is an eco-friendly toilet paper company that donates 50% of it’s profits to help build toilets for those in need. It was launched in 2012 and has already donated over $428,500 to help fund sanitation projects in developing countries. For Christmas this year they commissioned a range from the Jacky Winter Group. With 12 Australian artists contributing designs. The results are a burst of colour and fun in an otherwise crappy category (zing! November 16, 2016. Has produce...

why.design

Illustration – Why?

http://www.why.design/tag/illustration

Is a French artist based in London. Her bold, graphic illustration style cleverly uses positive and negative space as well as light to create depth and intrigue. Her Sports series is now available for purchase at her online store. March 9, 2017. Who Gives a Crap. Who Gives A Crap. For Christmas this year they commissioned a range from the Jacky Winter Group. With 12 Australian artists contributing designs. The results are a burst of colour and fun in an otherwise crappy category (zing! November 16, 2016.

why.design

Heart & Stroke Foundation – Why?

http://www.why.design/2016/11/heart-stroke-foundation

Heart & Stroke Foundation. A lovely Rebus logo solution by Pentagram. For the Heart and Stroke Foundation in Canada. Beautifully bold and simple. It couldn’t and shouldn’t be anything else. Perfect for fulfilling the bilingual requirements of Canada. November 22, 2016. It’s the question that separates style from substance. Why that format? A good answer means good thinking: an idea at the heart of the work.

why.design

Campaign – Why?

http://www.why.design/tag/campaign

This new brand identity for London’s iconic Camden Market is a lovely example of type as a key brand idea. Based on the infamous Camden Market bridge sign the typeface serves as a flexible way for the market to get across its diversity and history. The resulting black and white identity fits Camden’s non-conformist history perfectly. November 4, 2016. Campaign by NHS Blood and Transplant. August 17, 2016. 8216;I’m an Activist for Action for Children’ Glastonbury. July 19, 2016. May 23, 2016. May 22, 2016.

why.design

Print – Why?

http://www.why.design/tag/print

Design by Design Bridge in collaboration with The Counter Press. A collaborative solution for a collaborative problem. Design Bridge asked The Counter Press to work with them on a book for staff, Me/We explains what they stand for from both agency and individual point of view: read from one end gives the ‘Me’ story, while flipping the book over and reading from the other side gives the ‘We’ story. March 9, 2017. Shop Around designed by Toko. March 2, 2017. January 19, 2017. A-Trak ‘In The Loop’. Have pro...

why.design

Typography – Why?

http://www.why.design/tag/typography

Design by Design Bridge in collaboration with The Counter Press. A collaborative solution for a collaborative problem. Design Bridge asked The Counter Press to work with them on a book for staff, Me/We explains what they stand for from both agency and individual point of view: read from one end gives the ‘Me’ story, while flipping the book over and reading from the other side gives the ‘We’ story. March 9, 2017. March 6, 2017. January 19, 2017. A-Trak ‘In The Loop’. Have produced a beautiful set of typog...

why.design

Identity – Why?

http://www.why.design/tag/identity

The Fashion Business School is the theory based school of London College of Fashion focussed on business trends and data analysis. Alphabetical have created a visual identity to distinguish them from the LCF’s renowned fashion design programmes. Taking inspiration from ‘spot and cross’ pattern cutting paper to create an icon to represent each of the 21 courses the School offers. A really simple starting point used to create a complex identity system and exhibition. March 6, 2017. February 6, 2017. Have r...