allthatsfit2print.blogspot.com
All That's Fit to Print: July 2009
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All That's Fit to Print. Friday, July 24, 2009. Yesterday we had a sales rep from the Appleton paper mill visit us at Bridgetown and give a demonstration on the dynamic power of print. He threw around several statistics that were surprisingly compelling. I say surprising because I, even as a print sales rep, was unaware of just how green an option printed collateral is. For example:. 45 million tons of paper were recycled in 2007. 40% of standard mail was recovered/recycled in 2007 (up 24% from 2003).
allthatsfit2print.blogspot.com
All That's Fit to Print: November 2009
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All That's Fit to Print. Monday, November 30, 2009. How long does it last? The communication device in your hand. The shopping list in your pocket. The e-mail on your screen. The computer on your desk, the stack of publications in your office, the books in your library, the historical documents in your local museum.what's the lifecycle of communications? It varies widely, but in most cases, longer than that great idea your client just killed. Shopping List. 2 Hours. Periodicals. 6 Months. Black and white...
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All That's Fit to Print: How Your Paper Choice Can Affect Your Response Rate
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All That's Fit to Print. Thursday, January 21, 2010. How Your Paper Choice Can Affect Your Response Rate. I recently received the following email:. However, our training dept. actually wants to document and communicate the thought that higher paper grades attribute to increased response rates. I'm not sure where to look. Any ideas? My response was as follows:. I’m so honored that I have a loyal reader! I love answering questions! If you have a question, you can email me at krichardson@bridgetown.com.
allthatsfit2print.blogspot.com
All That's Fit to Print: No Sugar Coating Around Here!
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All That's Fit to Print. Friday, November 13, 2009. No Sugar Coating Around Here! I recently received this question from a fellow professional in regards to using a varnish vs. aqueous coating on a project:. Can you weigh in on a debate about coatings? I've received conflicting information from two of the printers I work with on what acqueous coating is versus varnish. Can you give me information about them both, their purpose, their effect on the sheet? Here was my response:. And that's the truth: I lov...
allthatsfit2print.blogspot.com
All That's Fit to Print: December 2009
http://allthatsfit2print.blogspot.com/2009_12_01_archive.html
All That's Fit to Print. Wednesday, December 30, 2009. Variable Data: Adding a Personal Touch. A few years back,. Thought it would be a great idea to do a variable data calendar campaign for our clients. Not only would our clients be getting a cool calendar with THEIR name on every page, but it was a unique way to show how we can utilize technology and incorporate it with print campaigns. When we work with a variable data project, we have the client supply us two things:. First Name, Last Name. Personal ...
allthatsfit2print.blogspot.com
All That's Fit to Print: January 2010
http://allthatsfit2print.blogspot.com/2010_01_01_archive.html
All That's Fit to Print. Thursday, January 21, 2010. How Your Paper Choice Can Affect Your Response Rate. I recently received the following email:. However, our training dept. actually wants to document and communicate the thought that higher paper grades attribute to increased response rates. I'm not sure where to look. Any ideas? My response was as follows:. I’m so honored that I have a loyal reader! I love answering questions! If you have a question, you can email me at krichardson@bridgetown.com.
allthatsfit2print.blogspot.com
All That's Fit to Print: Communication Lifecycles
http://allthatsfit2print.blogspot.com/2009/11/communication-lifecycles.html
All That's Fit to Print. Monday, November 30, 2009. How long does it last? The communication device in your hand. The shopping list in your pocket. The e-mail on your screen. The computer on your desk, the stack of publications in your office, the books in your library, the historical documents in your local museum.what's the lifecycle of communications? It varies widely, but in most cases, longer than that great idea your client just killed. Shopping List. 2 Hours. Periodicals. 6 Months. Crowd Sourced P...
allthatsfit2print.blogspot.com
All That's Fit to Print: April 2010
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All That's Fit to Print. Wednesday, April 14, 2010. A Very Belated Goodbye! I realized that I never gave you a proper good-bye hug and a hearty thanks for frequenting my blog. Shame on me! I will still be very much involved with printing in my new role, which I am thankful for. It gives me such a huge advantage to have spent 4 years in the printing industry; now when I design files they are designed with production in mind. Links to this post. Subscribe to: Posts (Atom). Web: www.bridgetown.com. Studiom ...
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All That's Fit to Print: Variable Data: Adding a Personal Touch
http://allthatsfit2print.blogspot.com/2009/12/variable-data-adding-personal-touch.html
All That's Fit to Print. Wednesday, December 30, 2009. Variable Data: Adding a Personal Touch. A few years back,. Thought it would be a great idea to do a variable data calendar campaign for our clients. Not only would our clients be getting a cool calendar with THEIR name on every page, but it was a unique way to show how we can utilize technology and incorporate it with print campaigns. When we work with a variable data project, we have the client supply us two things:. First Name, Last Name. Tough Lov...
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