kcwglobalresearch.wordpress.com
WowZa! | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2014/10/19/wowza
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. October 19, 2014. By kate wagenlander watson. This past week i had the pleasure of traveling to new orleans for the qualitative research consultants association (QRCA) annual conference. and yes, i am geeking out over some of the cool nuggets i got that i cannot wait to start implementing on monday….but i digress…. New orleans airport, 10.2014. Once i had carefully opened the outer package and remove...
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wait…. a dry spf? | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2014/12/15/wait-a-dry-spf
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. Wait…. a dry spf? December 15, 2014. December 14, 2014. By kate wagenlander watson. Okay, i am currently experimenting with a new line of facial care products. Do not worry guys! Stick with me here….). And they are a handmade organic skin care made in hungary since 1958. overall, the package design is pretty simple across their line. umm so kate, why are you telling us this? It is a powdered spf.
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love (is in) the details | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2014/12/04/love-is-in-the-details
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. Love (is in) the details. December 4, 2014. By kate wagenlander watson. My brother teaches special needs kids ages 10 to 12 in the mansfield, ohio city schools. he has been making a difference in the lives of those amazing kids for over 21 years. i am super proud of him. he is an inspiration. Heinz ketchup (12.2012). Coca cola and pepsi (12.2013). Looks like the classroom has a bit more to say about ...
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hit or miss? | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2014/09/03/hit-or-miss
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. September 3, 2014. September 3, 2014. By kate wagenlander watson. There are lots of elements that must come together for a package to be a success. three key factors are:. 8211; graphics and structure. These must come together perfectly to capture the essence of the brand clearly, concisely, and in an aesthetically appealing way. 8211; package functionality. 8211; presence on shelf. Posting, beech-nu...
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the pigeon chronicles, vol 2 | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2014/12/17/the-pigeon-chronicles-vol-2
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. The pigeon chronicles, vol 2. December 17, 2014. December 4, 2014. By kate wagenlander watson. I find sometimes that the time between turkey day and the december holidays can be very stressful with work, shopping, just being your festive-est, and with life. for that reason i present you with volume 2 of the pigeon chronicles. Bert Dances and Sings to “Doin’ the Pigeon”. Wait…. a dry spf? Looking forw...
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who am i? and why this blog? | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/a-little-explanation-of-what-you-might-expect-to-find-here-and-why
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. And why this blog? Hello my name is kate wagenlander and i am a packaging junkie. Feels good to get that out! I am principal of kcw global research, a qualitative research consultancy, based in chicago, il. Translation: i talk to people about packaging ideas (both the look and structure), advertising, new product ideas, etc. I love my job. What you should expect… anything and everything! Looking forw...
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cha-cha-cha-changes… | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2015/01/26/cha-cha-cha-changes
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. January 26, 2015. January 9, 2015. By kate wagenlander watson. I am not always great with change. Sometimes it really hurts. Especially when you mess with my favorite comfort foods. Example 1: my blue box kraft mac and cheese. Let’s get right to the brass tax. i. They have shrunk the noodles. Chicago, illinois 7.2014. Anyone else noticed this? Was this a one time bit of personal confusion? Okay, so i...
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they are FINALLY here!! | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2015/01/07/they-are-finally-here
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. They are FINALLY here! January 7, 2015. January 7, 2015. By kate wagenlander watson. Ever have that candy that is so good that you would contemplate stabbing someone if they tried to take it from you? Me neither. cough cough. Okay, in truth, i met this product years ago in the toronto airport and ever since it has been close to an obsession. Montreal, canada, 9.2013. Auburn, alabama TODAY.2015. Pleas...
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to a new year of magic! | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2015/01/04/to-a-new-year-of-magic
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. To a new year of magic! January 4, 2015. By kate wagenlander watson. So typically when one celebrates the new year they drink some bubbles. and today i have the story of an amazing bottle of bubbles! I would like to introduce you to andre’ clouet 1911 grand cru classe. That story alone has me swooning! But then you see the packaging and i am practically speechless! Chicago, illinois 12.2014. I wish y...
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more fun with wine! | the life & love of kcw global research
https://kcwglobalresearch.wordpress.com/2014/10/08/more-fun-with-wine
And why this blog? The life and love of kcw global research. Experiences and muses of a packaging junkie. More fun with wine! October 8, 2014. By kate wagenlander watson. So do you remember when you saw your first screw top on a bottle of wine? Reactions to this innovation varied. some possible reactions might have included…. 8211; but how can THAT keep my wine as fresh? 8211; nice touch for CHEAPER wines. 8211; hmm…no corkscrew needed? See possible responses above. yep. shockingly very similar. While ma...