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The Words You Wear – Rands in Repose
http://randsinrepose.com/archives/2009/07/13/the_words_you_wear.html
We don't trust fashionable words. The Words You Wear. In business, words are like fashion. You try a word on because important people around you are saying it and getting results, but you may not actually know what it means. This is why, when fashionable words show up in our day, we grind our teeth. We’re cynical because we don’t trust fashionable words. They sound important, but over the years we’ve found they obfuscate our product’s capabilities, they portray our develop...8212; “I’ve yet t...8212; A p...
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