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Cliques Labs, Inc. Knowledge Base

Frequently asked questions and support documentation for Cliques Labs, Inc.

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Cliques Labs, Inc. Knowledge Base | support.cliquesads.com Reviews

https://support.cliquesads.com

Frequently asked questions and support documentation for Cliques Labs, Inc.

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1

Approval Process - Cliques Labs, Inc. Knowledge Base

http://support.cliquesads.com/article/33-approval-process

Cliques Labs, Inc. Knowledge Base. Once you upload your information and activate your campaign, Cliques asks for a 48-hour window to approve it. We will review the content, make sure it’s appropriate for the selected Clique, and that the file displays correctly. You will be alerted when your campaign is officially up and running! Last updated on August 18, 2015. Setting Up Your Campaign. Cliques Labs, Inc. 2017 Powered by Help Scout.

2

Creative Guidelines - Cliques Labs, Inc. Knowledge Base

http://support.cliquesads.com/article/20-creative-guidelines

Cliques Labs, Inc. Knowledge Base. We accept any of the following IAB-standard sizes, and all of their retina equivalents (double the listed size):. We currently support JPG, PNG, or GIF image formats. Max file size: 120KB. 15 seconds max, non-continuous (i.e. animation must stop after 15 seconds). Each creative must have a single discernible brand of product offering. Creatives must clearly display a brand logo. Creatives may not rotate brands. Last updated on September 30, 2015. Setting Up Your Campaign.

3

Can I use retina-resolution creatives? - Cliques Labs, Inc. Knowledge Base

http://support.cliquesads.com/article/57-can-i-use-retina-resolution-creatives

Cliques Labs, Inc. Knowledge Base. Can I use retina-resolution creatives? If you have them, please do! Our uploader will automatically recognize that your upload is high-res and process it accordingly. If you have a retina upload for the 300x250 creative size, upload the 600x500 version you have created and rest assured that it will show up beautifully on all laptop screens! Last updated on September 9, 2015. Setting Up Your Campaign. Cliques Labs, Inc. 2017 Powered by Help Scout.

4

Getting Started for Publishers - Cliques Labs, Inc. Knowledge Base

http://support.cliquesads.com/article/67-getting-started-for-publishers

Cliques Labs, Inc. Knowledge Base. Getting Started for Publishers. Cliques is designed to be a simple, transparent source of high-quality advertiser demand from only relevant, outdoor-related advertisers. This guide is designed to help you get our ads on your site as quickly as possible. Step 1: Publisher Setup. Step 2: Default Conditions (Passback Tags). Step 3: Ad Tags. Step 1: Publisher Setup. Once you've created your new account, the first thing you'll need to do is to create a Publisher. To that end...

5

Approval Process - Cliques Labs, Inc. Knowledge Base

http://support.cliquesads.com/article/52-approval-process

Cliques Labs, Inc. Knowledge Base. Ever wonder what the Cliques team is looking for when approving publisher accounts? Here's a quick list. First and foremost, we make sure that your website or page culture matches up to the Clique you've chosen. If you have a cycling website that focuses on road riding, but have chosen the urban cycling Clique, we might transfer you to the appropriate road Clique. We will check pages for any disallowed content, as defined in the Terms and Conditions. Cliques Labs, Inc.

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Advertising Online To Help Offline Sales | Cliques Ads

http://cliquesads.com/online-advertising-to-help-offline-sales

Advertising Online To Help Offline Sales. Advertising Online To Help Offline Sales. August 24, 2015. Here’s one we get a lot: I don’t want to advertise online because it might hurt my dealers’ sales. The thing is, digital advertising can support both you and your dealers in lots of cool ways. Here are some of them:. The more people see your logo and brand, the more likely they’ll be to buy your gear. Seeing your name on their favorite and most-trusted sites is always a good thing. Let’s be real: more dat...

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Climbing Out of the Black Hole | Cliques Ads

http://cliquesads.com/climbing-out-of-the-black-hole

Climbing Out of the Black Hole. Climbing Out of the Black Hole. July 14, 2015. They should never have started with these black box ad exchanges in the first place, but now, years down the road, they find themselves dependent on the revenue from them, with no obvious replacement in sight. John Gruber, Daring Fireball. Recently we posted a link. A black hole. Or an ad-exchange, either one really. Online advertising should never have started down its slippery slope. That’s why we have built our platform...

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Our Team | Cliques Ads

http://cliquesads.com/our-team

Ben is the CEO & Co-Founder of Cliques. He previously worked at ChoiceStream as the Head of New Products, playing a crucial role in developing their award-winning algorithmic buying platform. He has been featured on the cover of AdWeek Magazine (Jan. 2013). Appeared on CNBC’s Squawk Box, and holds a B.A. in Mathematics from Middlebury College. Ben is also a former ski racer, competitive cyclist and avid fly-fisherman. Adam is our Director of Client.

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Bottom-Up Bidding: New Approaches to Online Advertising | Cliques Ads

http://cliquesads.com/bottom-up-bidding-new-approaches-to-online-advertising

Bottom-Up Bidding: New Approaches to Online Advertising. Bottom-Up Bidding: New Approaches to Online Advertising. June 25, 2015. It’s all contingent on your brand being in the right place at the right time. New and veteran cyclists alike will look up their options online. They both trust that an item that appears on a reputable website is one worth their money. Through Bottom Up Bidding, Cliques makes sure your ad is where it should be. Consumers are not only significantly more likely to click on the ad,...

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Musings from Outdoor Retailer: Conversations | Cliques Ads

http://cliquesads.com/musings-from-outdoor-retailer-conversations

Musings from Outdoor Retailer: Conversations. Musings from Outdoor Retailer: Conversations. August 6, 2015. Last week’s Outdoor Retailer Show was quite memorable for the Cliques team. It involved great conversations with countless people, and also one with an adtech-savvy llama who asked us a couple of questions. Here are some snippets:. Hat do you do? Cliques connects publishers and advertisers in the outdoor industry to make advertising successful and lucrative. At least we think it does….

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Cliques Advertising - Part 2

http://cliquesads.com/page/2

The World's First Ad Exchange Dedicated to Outdoor Retail. REQUEST A TRIAL NOW. ENTER BETA ACCESS CODE. Cliques is a content-focused, transparent ad platform dedicated to the outdoor industry. Built from ground up, Cliques provides a more effective platform for outdoor retail marketers to reach a core audience. Custom-built, real-time-bidding ad-exchanges limited to only relevant advertisers for specific publisher interest categories. Highly-automated, yet also highly-curated. June 18, 2015. You would be...

cliquesads.com cliquesads.com

Five Reasons Why You Should Be Advertising Online (If You Aren’t Already) | Cliques Ads

http://cliquesads.com/five-reasons-why-you-should-be-advertising-online

Five Reasons Why You Should Be Advertising Online (If You Aren’t Already). Five Reasons Why You Should Be Advertising Online (If You Aren’t Already). July 24, 2015. Whether we like it or not, print will soon be a thing of the past. You put a lot of work into your ads, now let them do some work for you. See if your ads are being clicked on, and how often that click is turned into a conversion. Get the data that will reinforce your strategy or help guide you towards new marketing innovation. Get access to ...

cliquesads.com cliquesads.com

On Ad Blockers, Ad Culture and Making Digital Display Ads Better | Cliques Ads

http://cliquesads.com/on-ad-blockers-ad-culture-and-making-digital-display-ads-better

On Ad Blockers, Ad Culture and Making Digital Display Ads Better. On Ad Blockers, Ad Culture and Making Digital Display Ads Better. September 23, 2015. Academically, it’s easy to understand the speedy rise of ad blocking software. As well as the reactions to limit that software’s use. Journalists are quick to offer that ad blocking readers might re-evaluate who or what pays for the free content they’re consuming, that publishers have a. To ads. (Appropriately, this New York Times piece. In the decade sin...

cliquesads.com cliquesads.com

Five Reasons Why Cliques is Different | Cliques Ads

http://cliquesads.com/5-reasons-for-cliques

Five Reasons Why Cliques is Different. Five Reasons Why Cliques is Different. July 6, 2015. 1 Cliques is current adtech evolved for a better experience. 2 Cliques uses proven tools without adopting current challenges. 3 Cliques started from scratch. Outdoor advertisers and publishers have found little financial success in current ad exchanges. At Cliques, the entire system is rebuilt with a singular focus: ad-server, buying platform, exchange, and selling platform, all in one. The goal? We love publicati...

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What We Learned At OR Summer 2015 | Cliques Ads

http://cliquesads.com/what-we-learned-at-or-summer-2015

What We Learned At OR Summer 2015. What We Learned At OR Summer 2015. August 17, 2015. Everyone has “a guy.”. As it would turn out, advertising is pawned off to offshore locations. So, tell your guy that you’d like to try out Cliques. Spread the word. The corporate monster is real. It’s a lot easier to talk to the other “little guys.” But remember, everyone was a little guy at some point. The outdoor industry is fragmented. OR takes a toll on you. Sometimes “innovation” all looks the same.

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