verdiem.blogspot.com
The Power Alley: May 2008
http://verdiem.blogspot.com/2008_05_01_archive.html
Exploring the intersection of sustainability, business and energy. Friday, May 30, 2008. Unscrew America (and your old light bulbs! If you haven’t visited this site yet, you should definitely take a few minutes to check out Unscrew America. It’s a campaign run by Lesley Chilcott, one of the producers of "An Inconvenient Truth," intended to encourage the switch from incandescent light bulbs to more energy-efficient CFLs and LEDs. More details at http:/ www.playlab.org/unscrewamerica/. Links to this post.
businesstransformationforthefuture.blogspot.com
Business Transformation for a Sustainable Future: Desirability to Sustainability: The Opportunity for Brand and Design
http://businesstransformationforthefuture.blogspot.com/2008/07/desirability-to-sustainability.html
Business Transformation for a Sustainable Future. Tuesday, July 29, 2008. Desirability to Sustainability: The Opportunity for Brand and Design. Notes from Sustainable Brands Conference 2008. Attended as "Expert in Residence" for Sustainable Life Media. June 2-5, 2008. Although many workshop participants had no problem jumping into the redesign process, the frequently asked question eventually arose: What do you mean by sustainable? Does this product need to exist? The lesser-asked but even more important...
businesstransformationforthefuture.blogspot.com
Business Transformation for a Sustainable Future: July 2008
http://businesstransformationforthefuture.blogspot.com/2008_07_01_archive.html
Business Transformation for a Sustainable Future. Tuesday, July 29, 2008. Desirability to Sustainability: The Opportunity for Brand and Design. Notes from Sustainable Brands Conference 2008. Attended as "Expert in Residence" for Sustainable Life Media. June 2-5, 2008. Although many workshop participants had no problem jumping into the redesign process, the frequently asked question eventually arose: What do you mean by sustainable? Does this product need to exist? The lesser-asked but even more important...
businesstransformationforthefuture.blogspot.com
Business Transformation for a Sustainable Future: Winning the War for Talent: How the Right Environmental Strategy Can Help
http://businesstransformationforthefuture.blogspot.com/2008/07/winning-war-for-talent-how-right.html
Business Transformation for a Sustainable Future. Tuesday, July 29, 2008. Winning the War for Talent: How the Right Environmental Strategy Can Help. Notes from Sustainable Brands Conference 2008. Attended as "Expert in Residence" for Sustainable Life Media. June 2-5, 2008. Attracting, Engaging, and Retaining Leaders. Offer a compelling salary and benefits (that’s a no-brainer). Make sure to explain how potential recruits can engage their values and grow inside your organization. Employee Engagement. ...
worldbusinessacademy.wordpress.com
Sustainable Brands ’08 | World Business Academy Blog
https://worldbusinessacademy.wordpress.com/2008/06/06/sustainable-brands-08
Sustainable Brands ’08. June 6, 2008. Posted by davidzweig in Uncategorized. Over 500 people attended the Sustainable Brands ’08 conference. Just concluded in Monterrey, CA. You cannot argue with success or results. The new meme seems to be, “We’re better, not different,” so this is a good indicator or the long-term viability of better products and services. As a sample of the quality of thought, consider the analysis. The Sin of Fibbing. The Sin of No Proof. Occurs when a company is unable to provide pr...
businesstransformationforthefuture.blogspot.com
Business Transformation for a Sustainable Future: Trends in Consumer Brand Perception: Who Made This Year's Green List?
http://businesstransformationforthefuture.blogspot.com/2008/07/trends-in-consumer-brand-perception-who.html
Business Transformation for a Sustainable Future. Tuesday, July 29, 2008. Trends in Consumer Brand Perception: Who Made This Year's Green List? Notes from Sustainable Brands Conference 2008. Attended as "Expert in Residence" for Sustainable Life Media. June 2-5, 2008. Presented the findings from their first. ImagePower Green Brands Survey. This year’s follow-up to that groundbreaking study, which covers the attitudes and perceptions driving green product purchases, shows a decidedly mixed bag. Top-finish...
brightestgreen.wordpress.com
Sustainability Consulting: What is it, and am I qualified? Part I | WEVE MOVED - http://www.brightgreentalent.com/blog/
https://brightestgreen.wordpress.com/2009/02/17/sustainability-consulting-what-is-it-and-am-i-qualified
WEVE MOVED – http:/ www.brightgreentalent.com/blog/. Sustainability Consulting: What is it, and am I qualified? February 17, 2009 at 5:06 pm. 8220;Don’t think of climate change as an environmental issue; think of it as a market issue. In fact, you can remain agnostic about the science of climate change but still recognize its importance as a business issue.”*. I am often asked to rattle off sustainability consulting firms so I decided to do just that right here (not an exhaustive list! 8211; Green Order.
businesstransformationforthefuture.blogspot.com
Business Transformation for a Sustainable Future: How to Establish Marketing Credibility and Avoid Greenwashing
http://businesstransformationforthefuture.blogspot.com/2008/07/how-to-establish-marketing-credibility.html
Business Transformation for a Sustainable Future. Tuesday, July 29, 2008. How to Establish Marketing Credibility and Avoid Greenwashing. Notes from Sustainable Brands Conference 2008. Attended as "Expert in Residence" for Sustainable Life Media. June 2-5, 2008. Walk through any grocery store and you can’t miss it: eye-catching product packaging that screams “essentially non-toxic! 8221; or “recyclable! Well, you can’t fault marketers for trying or can you? In April 2007 Scot Case. Of environmental market...
