sustainable-branding.blogspot.com
Scamper Sustainable Branding: Earth just needs to cool down with an Ice Cream
http://sustainable-branding.blogspot.com/2007/12/earth-just-needs-to-cool-down-with-ice.html
Tuesday, 4 December 2007. Earth just needs to cool down with an Ice Cream. Ice Cream brand Ben and Jerry's have set up a Climate Change College, which has sent two young people committed to tackling climate change to the arctic to understand the problems better. The two people selected, Lesley Butler and Neil Jennings (pictured), will also spend the next 12months as ambassadors to spread the word about climate change. Encourage individuals to play their part in tackling climate change. The pioneers in Su...
sustainable-branding.blogspot.com
Scamper Sustainable Branding: 2007 has been a luxuriously green year
http://sustainable-branding.blogspot.com/2007/12/2007-has-been-luxuriously-green-year.html
Thursday, 20 December 2007. 2007 has been a luxuriously green year. Florian Gonzalez, a fellow member of the. O2global sustainable design network. Recently posted this statement that I couldn't agree more with:. Luxury": Who is not sick of hearing the word luxury over and over again, from hamburgers to mass brands? Everytime you read the word "luxury" (be it in a brand name. Green": The same is already happening with the word "green". And eco-users. You find the word used for products that are 0% nat...
sustainable-branding.blogspot.com
Scamper Sustainable Branding: Green Business Brands Video Presentation
http://sustainable-branding.blogspot.com/2007/11/green-business-brands-video.html
Monday, 19 November 2007. Green Business Brands Video Presentation. The first in our series of video presentations is now available to view here, giving an overview of the issues to consider when developing brands for green businesses. This blog is supported by Scamper - The pioneers in Sustainable Brand Strategy. Monday, November 19, 2007. Subscribe to: Post Comments (Atom). Best Green Companies are a sign of the (Sunday) Ti. Green Business Brands Video Presentation.
sustainable-branding.blogspot.com
Scamper Sustainable Branding: Brands don't make corporations bad, they make them accountable
http://sustainable-branding.blogspot.com/2007/12/brands-dont-make-corporations-bad-they.html
Saturday, 1 December 2007. Brands don't make corporations bad, they make them accountable. There's much talk these days about the massive power of national and multinational brands. We believe that brands are simply a tool that can be used for a variety of purposes, good or bad. When big brands abuse their power, its not because they are brands. Its the consequence of flawed economic systems that favour the interests of shareholders, coupled with highly irresponsible management. Too much financial power ...
sustainable-branding.blogspot.com
Scamper Sustainable Branding: Building Sustainable Brands
http://sustainable-branding.blogspot.com/2008/07/building-sustainable-brands.html
Thursday, 17 July 2008. Was founded on the philosophy that brands are an extremely powerful business tool, and that if used to promote positive organisations, then they can encourage social and environmental improvement. With this in mind, we have recently introduced a new slogan “building sustainable brands”, which highlights a couple of key changes to the way that we work:. Although we specialise in brand creation. We will therefore be building a network ethical service providers (such as Rapid Apps.
sustainable-branding.blogspot.com
Scamper Sustainable Branding: A good Brand is more than skin deep
http://sustainable-branding.blogspot.com/2008/01/good-brand-is-more-than-skin-deep.html
Thursday, 3 January 2008. A good Brand is more than skin deep. The question is often asked, "What is a brand? There are many explanations but a quick explanation is that it is like a persons reputation, but applied to a product, service or organisation. It is 'who' they/it is in the mind of the target customer. Here's a longer explanation:. Can you relate to them? Do you trust them? How do they make you feel? This blog is supported by the ethical brand experts. Thursday, January 03, 2008.
sustainable-branding.blogspot.com
Scamper Sustainable Branding: Origins needs to be more than just Organic
http://sustainable-branding.blogspot.com/2008/01/origins-needs-to-be-more-than-just.html
Friday, 25 January 2008. Origins needs to be more than just Organic. The US cosmetics brand. Origins Organics has just launched in the UK and its good to see more environmentally friendly brands entering the market. The core identity of the brand. Is rather cliché, with the organic name, tree logo and green colour scheme, but overall the presentation is extremely high quality and on a par with other high end skin care brands. How do they make you look? This blog is supported by the ethical brand experts.
sustainable-branding.blogspot.com
Scamper Sustainable Branding: If you trust me, I’ll trust you
http://sustainable-branding.blogspot.com/2008/01/if-you-trust-me-ill-trust-you.html
Friday, 25 January 2008. If you trust me, I’ll trust you. Many businesses forget that it takes two to build a relationship. This blog is supported by the ethical brand experts. Friday, January 25, 2008. Subscribe to: Post Comments (Atom). Paul Rankins Carefully Selected Diglycerides. Origins needs to be more than just Organic. If you trust me, I’ll trust you. A good Brand is more than skin deep.
sustainable-branding.blogspot.com
Scamper Sustainable Branding: Eco-nique Climate Positive
http://sustainable-branding.blogspot.com/2007/11/eco-nique-climate-positive.html
Friday, 23 November 2007. Here's an interesting example of the green marketing dilemna. Today I stumbled across a company called. That claim to be a climate positive company. Selling climate positive products. What are these products? Mobile phone and MP3 cases. No, they're not some nice organic cotton or bioplastic sleeves - just your usual PVC, leather and silicon cases, whose environmental impact clearly spreads further than their carbon emissions. Selling carbon offsets with little control over the w...
sustainable-branding.blogspot.com
Scamper Sustainable Branding: Excellent example of an ethical brand
http://sustainable-branding.blogspot.com/2008/03/excellent-example-of-ethical-brand.html
Wednesday, 12 March 2008. Excellent example of an ethical brand. We often talk about the importance of brands having a high degree of authenticity and integrity aswell as the importance of green and ethical brands to offer direct benefits, and appeal to the consumer, not just their ethical stance. A fantastic example of both these principles is the organic skin care. However, unlike many ethical brands. They haven't forgotten about delivering what consumer really want. The founding principle of Raw G...
