SWARTZDESK.COM

@swartzdesk

Ten years of experience in journalism, public relations and brand writing. Brand building, content and product marketing, research. Five years experience managing brand accounts and directing strategy. Tech startup Blendle says it can get people to pay for journalism again. Mar 11, 2015. The delicate balance between pageviews and user experience. Jan 22, 2015. Research: Brand focus should be on websites, email. Nov 18, 2014. Dino Dogan, Founder of Triberr. Background photo credit: Slickster.

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@swartzdesk | swartzdesk.com Reviews

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Ten years of experience in journalism, public relations and brand writing. Brand building, content and product marketing, research. Five years experience managing brand accounts and directing strategy. Tech startup Blendle says it can get people to pay for journalism again. Mar 11, 2015. The delicate balance between pageviews and user experience. Jan 22, 2015. Research: Brand focus should be on websites, email. Nov 18, 2014. Dino Dogan, Founder of Triberr. Background photo credit: Slickster.

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1 about me

2 my work

3 blog

4 resume

5 writing

6 marketing

7 social media

8 view my resume

9 the blog

10 testimonials

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about me,my work,blog,resume,writing,marketing,social media,view my resume,the blog,testimonials,read more testimonials,by thomas hawk,via flickr

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@swartzdesk | swartzdesk.com Reviews

https://swartzdesk.com

Ten years of experience in journalism, public relations and brand writing. Brand building, content and product marketing, research. Five years experience managing brand accounts and directing strategy. Tech startup Blendle says it can get people to pay for journalism again. Mar 11, 2015. The delicate balance between pageviews and user experience. Jan 22, 2015. Research: Brand focus should be on websites, email. Nov 18, 2014. Dino Dogan, Founder of Triberr. Background photo credit: Slickster.

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swartzdesk.com

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The delicate balance between pageviews and user experience | @swartzdesk

http://www.swartzdesk.com/stop-posting-pointless-slideshows-and-actionless-videos

The delicate balance between pageviews and user experience. Jan 22, 2015. Throughout a career either in an industry supported by advertising (journalism) or actually in advertising (specifically, online), I have seen firsthand the daily struggle website publishers have in trying to find that balance between maximizing revenue and optimizing user experience. But then there are the pageviews — the ever-important metric that, if increased, will come with it an increase in ad impressions. If you&#8...So it&#...

2

Blog | @swartzdesk

http://www.swartzdesk.com/blog

Mar 11, 2015. Tech startup Blendle says it can get people to pay for journalism again. Publishers opt-in to have their content library available through the Blendle service, and instead of having to subscribe to the entire publication, users just pay for the articles they want to read. Jan 22, 2015. The delicate balance between pageviews and user experience. Nov 18, 2014. Research: Brand focus should be on websites, email. Jun 10, 2014. This ad claims if you don’t like it, it’s your fault. Apr 23, 2014.

3

Resume | @swartzdesk

http://www.swartzdesk.com/resume-john-swartz

For a downloadable/printable version, click here. John M. Swartz. Digital strategy and marketing leader with a track record of developing positioning, optimizing messaging, boosting brand awareness, and generating significant customer response. Excels in staff management through motivational communication resulting in coordinated teamwork and superior results. IPrint Technologies, Marin County, CA. Director of Marketing July. 2015 – current. Technorati, San Francisco, CA. Secured executive bylines in pre...

4

Tech startup Blendle says it can get people to pay for journalism again | @swartzdesk

http://www.swartzdesk.com/tech-startup-blendle-says-it-can-get-people-to-pay-for-journalism-again

Tech startup Blendle says it can get people to pay for journalism again. Mar 11, 2015. Since publishing this yesterday, there has been a major development in the Blendle story. According to Business Insider. Three major US newspapers have signed on to offer their content — The New York Times, Wall Street Journal and The Washington Post. This will surely provide a major boon for Blendle, but the hurdles I described below are still there. The biggest feat will be getting US readers to opt in. That means fo...

5

About Me | @swartzdesk

http://www.swartzdesk.com/about

Websites that meet business objectives; social strategies that generate sales leads and build brand equity; community management that provides user support and drives engagement. Digital strategy and marketing communications leader with a track record of developing positioning, optimizing messaging, boosting brand awareness, and generating significant customer response. Excels in staff management through motivational communication resulting in coordinated teamwork and superior results. House full of girl...

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@swartzdesk

Ten years of experience in journalism, public relations and brand writing. Brand building, content and product marketing, research. Five years experience managing brand accounts and directing strategy. Tech startup Blendle says it can get people to pay for journalism again. Mar 11, 2015. The delicate balance between pageviews and user experience. Jan 22, 2015. Research: Brand focus should be on websites, email. Nov 18, 2014. Dino Dogan, Founder of Triberr. Background photo credit: Slickster.

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