swette.com

Swette Associates Main Page

In every case, the reason growth is threatened, slowed or stopped is not because the market is saturated. It is because there has been a failure of management. The failure is at the top. The executives responsible for it, in the last analysis, are those who deal with broad aims and policies. Theodore Levitt, The Marketing Imagination. Swette Associates partners with MSC.Software in growing its e-com divisional start-up, Engineering-e.com and the Engineering Exchange.

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Swette Associates

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Swette Associates

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In every case, the reason growth is threatened, slowed or stopped is not because the market is saturated. It is because there has been a failure of management. The failure is at the top. The executives responsible for it, in the last analysis, are those who deal with broad aims and policies. Theodore Levitt, The Marketing Imagination. Swette Associates partners with MSC.Software in growing its e-com divisional start-up, Engineering-e.com and the Engineering Exchange.

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swette.com

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Services

http://www.swette.com/services.html

Swette Associates has three major practice components. The practice of creating a systematic process for continued innovation and growth. These services include marketing audits, market assessments (market research with an emphasis on strategy development) product shaping, and market, business and strategic plans. This work is completed with client involvement, so the client emerges ready to take action, knowing the same realities as Swette Associates. Management Planning Retreats and Education.

2

Projects

http://www.swette.com/projects.html

MSCSoftware MSC.Software is the leader in the world of engineering and analysis software. Swette Associates is part of a start-up e-Commerce business unit and is focusing on developing an innovative service offering the Engineering Exchange, as well as developing overall strategy, and developing and implementing marketing plans. Newpoint Newpoint is a medium-sized computer peripherals company that had Swette Associates conduct a market assessment for a new product idea. Thank you for the terrific wor...

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Resources

http://www.swette.com/resources.html

Swette Associates Book Review. Management Challenges for the 21st Century, Peter F. Drucker. Strategy Pure and Simple, Michael Robert. Leadership and the New Science, Margaret J. Wheatley. The Stuff of Heroes, Dr. William Cohen. Crossing the Chasm, Geoffrey Moore. Personal Reflection and Growth. Synchronicity, The Inner Path of Leadership, Joseph Jaworski. Digging a well before you re thirsty. Getting Spirit into your organization. Selected Insights, Observations and Quotes. You don t succeed by trying t...

4

About Us

http://www.swette.com/aboutus.html

Swette Associates is a boutique firm specializing in Business Development and Strategic Marketing Management. Swette Associates will help you understand the need, put processes in place, and pioneer the development of the opportunities so dedicated company resources remain focused. Robert F. Swette. Additionally Rob is a speaker for TEC, a worldwide organization of CEO's and is an adjunct faculty member at University of California San Diego, Extension Program teaching Marketing High Technology Products.

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swette.com

Swette Associates Main Page

In every case, the reason growth is threatened, slowed or stopped is not because the market is saturated. It is because there has been a failure of management. The failure is at the top. The executives responsible for it, in the last analysis, are those who deal with broad aims and policies. Theodore Levitt, The Marketing Imagination. Swette Associates partners with MSC.Software in growing its e-com divisional start-up, Engineering-e.com and the Engineering Exchange.

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