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G325 Critical Perspectives: 1(b) Representation
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Thursday, 19 May 2011. Definition: Re – presentation. The presentation of a form of reality in a media text. 151;Representation is always a re-presentation, in which elements of reality are selected, organized and narrated. 151;By nature, media ‘mediates’ reality – it selects it and shows us only what the producer wants. Media producers have no choice but to be selective in their choice of material, however naturalistic their approach. What is being represented in a music video? A form of reality? Laura ...
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G325 Critical Perspectives: March 2011
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Sunday, 27 March 2011. 1(a) Planning and Research. Labels: Planning and Research. Sunday, 6 March 2011. Homework for Monday 14th March. 8226;Present (using powerpoint) a summary of the ideas of 2 theorists on the area you have been allocated. Use your wider reading list to help you. Link your findings to thriller films and music videos. 8226; Media language. Select one production. Evaluate it in relation to a media concept. 183; Two Step Flow linear theory. 183; Maslow’s hierarchy of needs. 183; Tom Ryall.
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G325 Critical Perspectives: May 2011
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Thursday, 19 May 2011. Definition: Re – presentation. The presentation of a form of reality in a media text. 151;Representation is always a re-presentation, in which elements of reality are selected, organized and narrated. 151;By nature, media ‘mediates’ reality – it selects it and shows us only what the producer wants. Media producers have no choice but to be selective in their choice of material, however naturalistic their approach. What is being represented in a music video? A form of reality? Laura ...
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G325 Critical Perspectives: February 2011
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Friday, 11 February 2011. Homework: to answer the following questions (from the lesson) on your blog for Monday. The Conventions of Real Media: MEDIA CONCEPTS. 8220;the conventions of each genre shift, new genres and sub-genres emerge and others are 'discontinued' (Chandler). A) Have you stuck closely to genre conventions in your production work? B) Have you created a hybrid piece? C) Have you used intertextual references? B) How far have you followed any set of ‘rules’? Monday, 7 February 2011. The vide...
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G325 Critical Perspectives: 1(b) Genre
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Monday, 25 April 2011. Genre Definition: A way of categorising compositions/texts (film/TV/music/literature etc) based on a certain criteria – a check-list of expectations and conventions. Steve Neal: Genre is…. 8220;repetition with an underlying pattern of variations”. How is genre important? How to identify genre. Janet Staiger. Film theorist Janet Staiger asserts that genre can be identified using the following methods. Idealist: Judging texts by a predetermined standard. How Genre’s are created.
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G325 Critical Perspectives: 1(b) AUDIENCE
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Monday, 25 April 2011. Who is the audience? How did you choose them? What expectations might they have of your text? How have you tried to meet these expectations? What is their motivation for accessing texts like yours? A) ‘Two Step Flow’ theory. Ideas travel from mass media – to opinion leaders – to passive individuals in society. B) Hypodermic Syringe Theory. Audiences accept the messages that are ‘injected’ into them by the media they consume. Uses and Gratifications theory. Stuart Hall argues that m...
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G325 Critical Perspectives: 1(b) Narrative
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Monday, 25 April 2011. Narrative = the way these events are put together. Story = a sequence of events known as the plot). 151;who is telling the story and how reliable they are. 151;in what form the story is told e.g. video diary, flashback, series of images, voiceover. 151;how events are selected and/or missed out to create a particular story. 151;how and in what order the events are imparted to the audience. 151;with which character (if any) the audience is encouraged to identify. How could you signal:.
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G325 Critical Perspectives: 1(b) Media Language
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Monday, 25 April 2011. Key concepts: Media Language. Media Language means the way that meaning is made, using the conventions of the particular medium and type of media product. It is about considering how media texts communicate. One way to look at it is in relation to written language: if writing uses words, nouns, adjectives, sentences, paragraphs, rhymes, rhythms and chapters to convey meaning, how does a media text do it? Louis Saussure’s Semiotics. 158;Signifier = the form in which the sign takes.
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G325 Critical Perspectives: January 2011
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Monday, 31 January 2011. Definition: .the editing stage, where material is manipulated using software and transformed into a finished media product. To achieve Level 3 or above you must comment and reflect on ‘media concepts’. Eisenstein believed that editing was: ‘the foundation of film art’. For Eisenstein, meaning in cinema lay not in the individual shot but only in the relationships among shots established by editing. Exam Question: “The post-production process can be the most important part of...
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G325 Critical Perspectives: 1(a) Post Production
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Monday, 25 April 2011. Post Production means: the editing stage, where material is manipulated using software and transformed into a finished media product. 8220;The post-production process can be the most important part of the filming process”. How important has the post-production stage been in your foundation and advanced portfolios and how have your skills developed over these two years? Introduction: Do you agree with the quote? Do you feel you progressed in this area? What didn’t work? 8226;He crea...
