
SYNAPSE.CO
synapse | Storytelling for BusinessLong Before We Discovered Fire, or Invented The Bow,. Back then, it was a means of communication. Today, it’s a means to an end. Because when used in business. It’s not just a story. Stories make the impersonal personal. The story of the software you sell is far greater than the business functionality it performs. The story of your bank is larger than the number of its branches or the services you offer. Story Or a ‘Please adopt this new technology’. Story Or even a ‘We’ll all have to change what we do’.
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