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andyblack.net

Marketing

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Dad and AdWords Geek. Growing a Digital Marketing Agency. Show, don’t tell. Years ago I was on a Local Enterprise Course in County Kildare with other business owners. I got talking to two brothers who ran a Private Investigators firm. They were interested in learning more about AdWords and we arranged to meet in a local hotel for coffee. I arrived early so flipped open my laptop and logged into one of my own AdWords accounts. They turned up and we started chatting. 8220;What would you do? They may or may...

andyblack.net

How To Get Profitable Or Fail Fast

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Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. How To Get Profitable Or Fail Fast. How To Get Profitable Or Fail Fast. Here’s how I often determine whether a project, niche, seed, or keyword has legs, or needs a bullet. Note1: I use blanket bid prices throughout the steps below, meaning the bid price within a campaign for each ad group or keyword is identical. I can then judge how much supply/competition there is based on the average position. Step 2) Then Buy Click Data.

andyblack.net

AndyBlack.net – Dad & AdWords Geek. Growing a Digital Marketing Agency.

http://andyblack.net/page/2

Dad and AdWords Geek. Growing a Digital Marketing Agency. How to make a million. This was my response to a scenario raised in The Fastlane Forum. What do you think? Make $1m by building a business that generates $25k profit per month and then selling it. Obviously it has to be built such that the new owners are confident they can continue to generate $25k/mth. Now, how to make $25k/mth? Maybe 1,000 businesses paying $25/mth? Maybe 100 businesses paying $250/mth? Maybe 10 businesses paying $2,500/mth?

andyblack.net

What’s Better Than Low Hanging Fruit?

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Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. What’s Better Than Low Hanging Fruit? What’s Better Than Low Hanging Fruit? What’s better than low hanging fruit? Apples that are already falling out of the tree! Think of paid search as putting the basket under the apple tree to catch the apples that are already falling out of the tree. Want to grow your business? Get FREE tips and tricks delivered straight to your inbox. Show, don’t tell. How to make a million. AndyTalks 023 ...

andyblack.net

Andy Black

http://andyblack.net/author/andyblack

Dad and AdWords Geek. Growing a Digital Marketing Agency. What’s Better Than Low Hanging Fruit? What’s better than low hanging fruit? Apples that are already falling out of the tree! Think of paid search as putting the basket under the apple tree to catch the apples that are already falling out of the tree. If you’re going to shake the tree so more apples fall out of the tree (via all other marketing channels), it seems sensible to ALREADY have your baskets waiting under the tree doesn’t it?

andyblack.net

The AdWords Merry-Go Round

http://andyblack.net/the-adwords-merry-go-round

Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. The AdWords Merry-Go Round. The AdWords Merry-Go Round. If you want to beat the competition, then you know what is happening on the Google Search Results Page (SERP). I often take screenshots of interesting Google SERPs to refer back to later. Over the next few posts I will be dissecting a few of these, and the Search Term, Ad, Landing Page units that advertisers are using. The Search Term and Google SERP. The search term is &#...

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Strangeness With Modified Broad Match

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Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. Strangeness With Modified Broad Match. Strangeness With Modified Broad Match. How odd. Modified broad match should pick up plurals and singular. I loaded up singulars and plurals by accident, and one is eligible to show, and the other has the “low search volume” warning. Maybe we need to load singulars and plurals? Want to grow your business? Get FREE tips and tricks delivered straight to your inbox. Show, don’t tell. AndyTalks...

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A Simple Example of Using AdWords To “Validate”

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Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. A Simple Example of Using AdWords To “Validate”. A Simple Example of Using AdWords To “Validate”. WordPress and Optimizepress to create 1 simple form-fill lead-gen landing for solicitors (built my little old me because their IT team was too slow). Create/upload a campaign bidding on 40k UK locations and “solicitors”. Total time = 5 hours. The next day, we spent 10 in under an hour (I set a budget of 10… lol). We can model which...

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The Need For Speed

http://andyblack.net/the-need-for-speed

Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. The Need For Speed. The Need For Speed. Performance is revenue, cost, profit, ROI. For paid search) are Estimated Impression Pool (available searches), Impression Share, Impressions, Avg Pos, Clicks, CTR, Conversions, Conversion Rate, Average-Life-Time-Value. Do not confuse Key Performance Indicators (KPIs) with actual Performance! Are product, location, device, network, etc. You filter or aggregate by these.). Just move faster...

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Be Careful Reading Your Stats

http://andyblack.net/be-careful-reading-your-stats

Dad and AdWords Geek. Growing a Digital Marketing Agency. You are here: Home. Be Careful Reading Your Stats. Be Careful Reading Your Stats. Be careful when you’re split testing ads. In the screenshot below, when we look at the red boxes, it looks like the first ad has the higher CTR. But when we segment by “Top vs Other”, we see that the second ad has a better CTR in the blue boxes. It’s still early days for this test, but my money is on the second ad. Want to grow your business? Show, don’t tell. Busine...