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taglines

http://thetagline.ca/tag-wins-nature-clean

Tag wins Nature Clean. July 8, 2015. Toronto, June 2nd Integrated marketing agency, tag. Will now be leading the direction for Nature Clean’s. Laundry and personal care categories. The win helps to stake the growing company’s claim as a full-service solution for non-toxic and effective choices in household and personal care. We have developed our service offerings at tag. Starting this fall, tag. We have a strong brand, with a loyal following, but in this competitive category, we are in need of a strateg...

thetagline.ca

taglines

http://thetagline.ca/branding-is-bull

February 24, 2015. 8220;Branding is marketing bull*&%#. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. And let’s ditch the term ‘branding’. It’s too loaded and instantly raises barriers to acceptance. Instead, let’s ca...It builds preference and loyalty.

thetagline.ca

taglines

http://thetagline.ca/5-steps-to-creative-glory

5 Steps to Creative Glory. April 17, 2015. Insist on being in on the strategy. 1 Get in on the strategy. 2 Understand the economics. Let’s use Hyundai as an example. With the introduction of the Genesis and Equus models, the company thrust itself into the luxury category where there is a host of worthy adversaries as competition. What are they doing? 3 Throw only one tennis ball. Overwhelmingly, the answer is one . And there you have it. 4 Have a stretch. This is where a lot of really great creative come...

thetagline.ca

taglines

http://thetagline.ca/hi-speed-creative-how-fast-is-too-fast

Hi-speed creative. how fast is too fast? March 25, 2015. We move at the speed of business. A cliché that may come to life and kill us in the end. Quite frankly business seems to be moving at the speed of light thank you very much Silicon Valley for hi-speed everything. So what does that mean for us creative types? It doesn’t matter because we will adapt, we will create more and create faster, but one can’t help but wonder if we are really creating better. All we can really do is pledge, within our own ag...

thetagline.ca

taglines

http://thetagline.ca/consumers-connect-with-brands-not-products

Consumers connect with brands, not products. July 14, 2015. Is your business card. How you leave others feeling after an experience with you becomes your trademark. 8211; jay danzie. The same goes for brands. Your brand is the foundation for trust and loyalty and the engine for growth. It is the platform for your entire business. And directed me to the store to speak to a Manager. So I did just that and explained the situation to the Manager who in turn walked me over to the counter and provided me w...

thetagline.ca

taglines

http://thetagline.ca/being-human-a-powerful-approach-to-b2b-marketing

Being human. A powerful approach to B2B marketing. February 23, 2015. The faceless approach of antiquated B2B marketing practices is no longer relevant. Because we understand that making business decisions is a very human, very emotional process, we strive to re-humanize B2B brands and present them in authentic and relatable ways, so that they connect with your audience and motivate actions that sustain growth. B2B should be full of life! Model works like this:. Human insight ignites the most compelling ...

thetagline.ca

taglines

http://thetagline.ca/author/fabioo

The boy who could fly. I was a weird kid. No, really. When I was but a wee lad I believed a lot of things that most would deem inconceivable. Besides a lot of the […more]. May 4, 2016. 5 Steps to Creative Glory. Twenty years is a long time. It’s two decades. 175,316 hours. 10,512,000 minutes. That is approximately how long I have been leading creative. Time doesn’t necessarily make you an expert, […more]. April 17, 2015. All hail the miserable pioneer! February 11, 2015. January 9, 2015. November 4, 2014.

thetagline.ca

taglines

http://thetagline.ca/all-hail-the-miserable-pioneer

All hail the miserable pioneer! February 11, 2015. I saw the image below in my Instagram feed the other day and it made me think. A lot. It made me think that what I do for a living is not always appreciated. Should your ad piss off 3% or more of the people that saw it? Is there a better way? Well, that question lead me to another learning. Consumers carve their own route. We have to be pioneers on their trail. I remember an interview. I did a while back where one of the questions was about predicting th...

thetagline.ca

taglines

http://thetagline.ca/author/matt

Being human. A powerful approach to B2B marketing. The faceless approach of antiquated B2B marketing practices is no longer relevant. Because we understand that making business decisions is a very human, very emotional process, we strive to re-humanize […more]. February 23, 2015. Whats up at tag. These brands achieved double digit growth by working with tag's truthology. Sign up for our FREE truthology. Workshop and get on your way to achieving great results like these*.

thetagline.ca

taglines

http://thetagline.ca/category/article

Consumer Transparency in B2B Marketing. While B2C marketing has always made consumer transparency a priority, it’s now imperative that B2B marketers adopt this way of thinking, too; it’s the new prerequisite for success. End users […more]. June 23, 2016. Tag and Philips bring out the best in Dad Jokes”. TORONTO (June 16, 2016) Philips, in partnership with their creative agency tag, is adding a little levity and emotional connectivity to Father’s Day this year. Father’s Day is a […more]. June 16, 2016.