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The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains Barack Obama’s first Presidential campaign, in both the primaries and the election itself, in long-ago 2008. This is a familiar commercial scenario, especially for companies launching new products or entering new markets. Nurture your lists (...

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Talking Cobblers | talkingcobblers.wordpress.com Reviews

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The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains Barack Obama’s first Presidential campaign, in both the primaries and the election itself, in long-ago 2008. This is a familiar commercial scenario, especially for companies launching new products or entering new markets. Nurture your lists (...

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Talking Cobblers | talkingcobblers.wordpress.com Reviews

https://talkingcobblers.wordpress.com

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains Barack Obama’s first Presidential campaign, in both the primaries and the election itself, in long-ago 2008. This is a familiar commercial scenario, especially for companies launching new products or entering new markets. Nurture your lists (...

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talkingcobblers.wordpress.com

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Talking Cobblers | Page 2

https://talkingcobblers.wordpress.com/page/2

Newer posts →. Book review: Shel Israel’s Lethal Generosity. Shel Israel’s latest book (. Lethal Generosity – Contextual Technology and the Competitive Edge. Builds on his earlier collaboration with Robert Scoble (. Age of Context: Mobile, Sensors, Data and the Future of Privacy. Which I’ve not yet read) but takes a more personal walk towards the near future. He does so with some conviction. For a CEO or CMO seeking a manageable narrative in business terms, this is a useful book. From on-line optometrist...

2

alansmithoz | Talking Cobblers

https://talkingcobblers.wordpress.com/author/alansmithoz

Head of Customer Engagement at Australian social analytics company DIGIVIZER, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference. Yes, it’s all about influence – and data. The hunting of the Snark. Malcolm Turnbull’s Crazy Ivan. Today’s announcement by Australia’s Prime Minister to recall both the Australian Senate and the House of Representatives, and serve an ultimatum – pass legislation or witness a dou...Disclosure: I&#...

3

A history lesson | Talking Cobblers

https://talkingcobblers.wordpress.com/2015/03/12/a-history-lesson

Always communicate, always explain, never under-estimate your audience. Don’t let the tail wag the dog →. This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency:. 8220;To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”. Picture source: http:/ www-tc.pbs.org/wnet/americanmasters/files/2008/09/286 murrow intro.jpg. View all posts by alansmithoz →. This entry was posted in General.

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Comms strategy 101 | Talking Cobblers

https://talkingcobblers.wordpress.com/2015/06/21/comms-strategy-101

Don’t let the tail wag the dog. Strategy more essential than ever in communications planning →. The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains Barack Obama’s first Presidential campaign, in both the primaries and the election itself, in long-ago 2008. And it’s the archetypal play fo...

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Don’t let the tail wag the dog | Talking Cobblers

https://talkingcobblers.wordpress.com/2015/05/15/dont-let-the-tail-wag-the-dog

Comms strategy 101 →. Don’t let the tail wag the dog. Don’t let process wag strategy. Don’t let spreadsheets wag creativity. Don’t let reporting wag flexibility and responsiveness. Don’t let tomorrow determine the big picture. Don’t let minutiae get in the way of success. Head of Customer Engagement at Australian social analytics company DIGIVIZER, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference. Comms strategy 101 →.

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Human Resources-HR Director-Human Resources Director |HR| HR-Evil HR Directors Club

http://evilhrdirectors.blogspot.com/2012/07/new-thinking-needed.html

Evil HR Directors Club. Friday, July 20, 2012. Recent commentary in the media allows us to draw various threads together to weave a picture about the state of business management in Australia. Two articles in today’s Australian Financial Review. Elsewhere in the same edition of the paper, Malcolm Turnbull also espouses the need to invest and grow businesses with an eye on global markets. If they want to develop the next generation of workers. If they want to develop new products rapidly, knowing when to ...

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From Noel Turnbull on Culture | The Melbourne Mandate

https://melbournemandate.wordpress.com/2012/09/12/from-noel-turnbull-on-culture

Shape the future of PR and Communication Management. Working paper for Responsibility Group →. From Noel Turnbull on Culture. September 12, 2012. I know we are aiming for 10 requirements but might I suggest a slightly different way to produce an outcome. To this end some principles on which a culture of listening could be built might be:. 1 Creating an organisational and communication vision based on building trust through transparency and meaningful relationships with stakeholders and the wider community.

evilhrdirectors.blogspot.com

Human Resources-HR Director-Human Resources Director |HR| HR-Evil HR Directors Club

http://evilhrdirectors.blogspot.com/2012_07_01_archive.html

Evil HR Directors Club. Friday, July 20, 2012. Recent commentary in the media allows us to draw various threads together to weave a picture about the state of business management in Australia. Two articles in today’s Australian Financial Review. Elsewhere in the same edition of the paper, Malcolm Turnbull also espouses the need to invest and grow businesses with an eye on global markets. If they want to develop the next generation of workers. If they want to develop new products rapidly, knowing when to ...

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Talking Cobblers

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains Barack Obama’s first Presidential campaign, in both the primaries and the election itself, in long-ago 2008. This is a familiar commercial scenario, especially for companies launching new products or entering new markets. Nurture your lists (...

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