sociallyept.blogspot.com
Socially Ept: December 2008
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An irregular wander around the halls of social media. Thursday, December 18, 2008. Ammado - Socially responsible. Have you seen ammado.com. This is a cool very-multi-national W2.0 site from Ireland that "connects nonprofits, socially responsible companies and engaged individuals in an interactive and unique environment. We harness the power of the internet to accelerate communication, awareness and fundraising." Great idea, and one that deserves our support. N(n − 1)/2). You've got to hand it Ammado - th...
sociallyept.blogspot.com
Socially Ept: January 2009
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An irregular wander around the halls of social media. Monday, January 19, 2009. Of course it's social! First, you have to accept that the Internet is real. It's not made up, and man really did land on the moon. But the freaky thing is that everyone is connected to everyone else. Next, you have to understand the size of this thing and how connected people are already . See the paragraphs after the Thought for the Day. For the math, but trust me . it's pretty big. Like 500,000,000,000 big! Did 50 years ago.
sociallyept.blogspot.com
Socially Ept: May 2009
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An irregular wander around the halls of social media. Thursday, May 21, 2009. Check out The Buzz! It's been some time, as I've been settling into a new position. But a recent mail exchange with friend Tim Tyler made my eyes boggle, and set my envy gene rattling. Which makes the fingers itchy . Tim was behind a recent initiative that actually asked customers what they wanted via a community site, and then went on to build a new brand. Based on what he heard. See this blog post. What can we learn from this?
sociallyept.blogspot.com
Socially Ept: Occasional Series I - People
http://sociallyept.blogspot.com/2008/11/occasional-series-i-people.html
An irregular wander around the halls of social media. Thursday, November 6, 2008. Occasional Series I - People. So the CMO has agreed that the Problem Statement neatly captures her thinking. She's asked you to come up with a concept proposal. Our bank, WSG, believes there's a group of potential profitable customers among a group we're calling "Builders". But they're very cynical towards banks, tend to churn, and things are tough on the home financial front. Where do we go next? The "P"stands for people.
sociallyept.blogspot.com
Socially Ept: Occasional Series I - Problem Statement
http://sociallyept.blogspot.com/2008/11/occasional-series-i-problem-statement.html
An irregular wander around the halls of social media. Tuesday, November 4, 2008. Occasional Series I - Problem Statement. So here goes . The CMO has identified a potential opportunity among young couples ("Builders") where the main income earner is 25-34 years-old. If WSG can reach out to these customers, there is a reasonable likelihood that some serious LTV is available provided WSG can deliver a unique value proposition and focuses hard on customer retention. WSG needs a place where it can " meet.
sociallyept.blogspot.com
Socially Ept: October 2008
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An irregular wander around the halls of social media. Wednesday, October 29, 2008. Seth Godin is nearly right. Check out this interview with Seth Godin. In a great post on Josh Spear's site. A flash of Seth-iness:. We’re seeing a stampede by traditional marketers into . social media. They . have no clue at all about the role of corporations in social media. Here’s a hint: You don’t get to ask, “How can we use this to grow? 8221; It's not yours to use. It belongs to the people who are in it, not to greedy.
sociallyept.blogspot.com
Socially Ept: Occasional Series I - Example Persona
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An irregular wander around the halls of social media. Wednesday, November 12, 2008. Occasional Series I - Example Persona. Marital status: Single (living on his own). Occupation: Sales and marketing. Income: 3,700,000 yen. Social Circle: Many friends related to his university and mixi community. Characteristics: Cheerful and active. Hobby: Car and baseball. Internet Experience: 10 years. Frequency of Use: Almost every day. Duration of Use: 3 hours per day. SNS: Mixi (mainly from PC). 9:00 AM: Start work.
sociallyept.blogspot.com
Socially Ept: Occasional Series I - Personas
http://sociallyept.blogspot.com/2008/11/occasional-series-i-personas.html
An irregular wander around the halls of social media. Wednesday, November 12, 2008. Occasional Series I - Personas. A couple of people have asked me about building personas. What do you put in and what do you leave out? The answer - simple . you put enough in so that most people can say "hey, I know someone like that" and you leave out anything that looks like it's unique to an individual. Most times, the data you need for building personas is available from secondary. Notice it has three components:.
sociallyept.blogspot.com
Socially Ept: Occasional Series I - Objectives
http://sociallyept.blogspot.com/2008/11/occasional-series-i-objectives.html
An irregular wander around the halls of social media. Wednesday, November 26, 2008. Occasional Series I - Objectives. The story so far. Our company, WSG bank, is looking for a social media proposal around a segment we've identified as "Builders". We've built some personas. Now we're starting to look at objectives as the second step in the POST methodology. Regardless of industry or maturity, there are 4 things that all companies should be focused on: customer acquisition. So our goal is straightfoward -.
