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Fecund Fundraising: Taxing Times
http://fecundfundraising.blogspot.com/2012/04/taxing-times.html
The charity and fundraising foughts of Ian Atkinson. Thursday, 12 April 2012. Oh George, what have you done? It’s all over the news: Mr Osborne is proposing a cap on tax relief from 2013 that will apparently stop rich people from giving to charity – because they’ll lose the tax relief loophole that made it worthwhile. That’s a funny idea, isn’t it? That people will stop being altruistic… because it’ll no longer be in their self-interest? And what about raffle and prize draw mailings? A warm glow from doi...
fecundfundraising.blogspot.com
Fecund Fundraising: April 2012
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The charity and fundraising foughts of Ian Atkinson. Thursday, 12 April 2012. Oh George, what have you done? It’s all over the news: Mr Osborne is proposing a cap on tax relief from 2013 that will apparently stop rich people from giving to charity – because they’ll lose the tax relief loophole that made it worthwhile. That’s a funny idea, isn’t it? That people will stop being altruistic… because it’ll no longer be in their self-interest? And what about raffle and prize draw mailings? A warm glow from doi...
fecundfundraising.blogspot.com
Fecund Fundraising: June 2011
http://fecundfundraising.blogspot.com/2011_06_01_archive.html
The charity and fundraising foughts of Ian Atkinson. Wednesday, 8 June 2011. Pro Creation: recreating creating. There’s a good chance you’ve been on the receiving end of a creative presentation. Where someone shows you the ideas they’ve come up with. Oh, it’s exciting. Someone with a large collection of felt-tips has spent the past few weeks beavering away in secret, tongue stuck out the side of their mouth as they furiously scribble down the genius in their head. But there’s a problem. It’s a real...
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Fecund Fundraising: November 2011
http://fecundfundraising.blogspot.com/2011_11_01_archive.html
The charity and fundraising foughts of Ian Atkinson. Tuesday, 22 November 2011. I write a blog! Goodness gracious, I’d completely forgotten. And all those avid followers I’d built up have doubtless deserted me. Reluctantly relocated to read some other rude boy’s rabid ramblings. Even though my alliteration is better. So I shall write this to me, myself and I. So… me, what have I been up to? And I’m sure you agree with me that focus groups are generally rubbish, but in case you know someone who does...
fecundfundraising.blogspot.com
Fecund Fundraising: December 2011
http://fecundfundraising.blogspot.com/2011_12_01_archive.html
The charity and fundraising foughts of Ian Atkinson. Wednesday, 21 December 2011. Well what a great year it's been. Ok, not for Greece or Nick Clegg or Rupert Murdoch or Osama Bin Laden. But for me, terrific. I became a dad for the first time to the amazing Daisy Boo (pictured), I had a couple of books published, I helped the agency win and grow a few of our charity accounts and I helped us win a few awards – including several fundraising golds. We call it 'Happy 2 Give'. Because the more of the 14 i...
fecundfundraising.blogspot.com
Fecund Fundraising: Hello, no-one!
http://fecundfundraising.blogspot.com/2011/11/hello-no-one.html
The charity and fundraising foughts of Ian Atkinson. Tuesday, 22 November 2011. I write a blog! Goodness gracious, I’d completely forgotten. And all those avid followers I’d built up have doubtless deserted me. Reluctantly relocated to read some other rude boy’s rabid ramblings. Even though my alliteration is better. So I shall write this to me, myself and I. So… me, what have I been up to? And I’m sure you agree with me that focus groups are generally rubbish, but in case you know someone who does...
fecundfundraising.blogspot.com
Fecund Fundraising: October 2010
http://fecundfundraising.blogspot.com/2010_10_01_archive.html
The charity and fundraising foughts of Ian Atkinson. Thursday, 28 October 2010. 8220;I don’t like any of your ideas,” I told a roomful of advertising students on Monday. 8220;And I certainly wouldn’t show any of them to a client.”. Oh yes, I’m a tough macho no-nonsense badass from the planet Tellitlikeitis. Didn’t manage to make any of them cry though. Just sulk. Which, since they were teenagers, was hardly much of an achievement. Borrowed interest can work well, of course – when your audience has ...
fecundfundraising.blogspot.com
Fecund Fundraising: September 2010
http://fecundfundraising.blogspot.com/2010_09_01_archive.html
The charity and fundraising foughts of Ian Atkinson. Sunday, 12 September 2010. The Balinese Guide To Marketing. This time next week I’ll be in Mehico. Can’t wait. Last time I went long haul was to Bali – which as well as great surf and sun had a diving shop called ‘Scuba Dooby Doo’. (That’s the kind of copy genius I aspire to.). So, you want to be a results-driven marketeer? Follow the Bali shopkeepers’ lead:. Now that I think of it, some of my favourite ads of recent months (like the Old Spice ‘T...
fecundfundraising.blogspot.com
Fecund Fundraising: August 2010
http://fecundfundraising.blogspot.com/2010_08_01_archive.html
The charity and fundraising foughts of Ian Atkinson. Thursday, 12 August 2010. Couple of lunchtimes ago, I got soaked. My thin summer shirt clinging to me like an orphaned monkey. In the morning I’d had a look at Metcheck, the online weather forecast. No rain for the whole week it said. Stupid thing. When I got back to my computer, water dripping off the end of my nose and onto the keyboard, I had another look at Metcheck. Cheltenham 2pm: 0.0mm rain. Stupid thing. No, they just carried on getting it wron...
